Date-wise News

Social advertisements in print during the period January-June 2007 has registered a 17 per cent dip in ad volumes. Forty per cent of the social ads were garnered by Central/State Governments, while publications from the North zone had the maximum ad volumes.

exchange4media Staff Aug 13, 2007 9:49 AM

CNN, Economist Take Down Walls Online; WSJ and NYT Could Be Next

exchange4media Staff Aug 13, 2007 9:43 AM

Retail giant Wal-Mart, which has joined hands with Bharti Group for back-end business, is in talks with 'big' organised retailers in India for providing technical expertise in front-end operations and is expected to announce a deal by next year.

exchange4media Staff Aug 13, 2007 9:38 AM

The second session of the ITA-TAM seminar on ‘Using TRPs to Win’ viewed the opportunities in content creation and association of brands with other growing area, and thus brought to the fore the need to explore possibilities by which advertisers and production houses could work together.

Tasneem Limbdiwala Aug 13, 2007 9:34 AM

Television channels across the country have lined up an audio-visual treat for viewers to mark India’s 60th year of Independence. The main genres of TV channels will all speak a similar language of saluting the spirit of Independence.

exchange4media Mumbai Bureau Aug 13, 2007 9:32 AM

The educative seminar on how to use TRPs, organized by the Indian Television Academy (ITA) and TAM Media Research saw discussions on how to use TRPs for the benefit of stakeholders of the Indian Media Industry. The seminar produced various perspectives from industry experts, who not only gave their views on the current audience measurement system; but also pointed several loopholes in the system that need due resurrection.

Rishi Vora Aug 13, 2007 9:30 AM

As in the years gone by, newspapers big and small across the country have their special line-ups to celebrate India’s 60th year of Independence. These include special supplements, photo features, historic landmarks and the march towards a super power status.

Rishi Vora Aug 13, 2007 9:28 AM

On India’s 60th year of Independence, Discovery Channel will showcase India's technological progress and the power of innovation exemplified in the advanced products and solutions indigenously created by Indian scientists and common people.

exchange4media Mumbai Bureau Aug 13, 2007 9:26 AM

The popular ‘Indian Idol’ has got one of its judges back. Sonu Nigam has returned on the talent show. Miditech is handling Sony Entertainment Television’s big-ticket ‘Indian Idol’ in its third season.

exchange4media Staff Aug 13, 2007 9:25 AM

Bharti Telemedia, a subsidiary of Bharti Airtel, has appointed JWT as the national advertising agency for its DTH business. JWT was selected after a national multi-agency pitch that involved a number of India’s advertising firms. The account size is pegged at Rs 80 crore.

exchange4media Staff Aug 13, 2007 9:24 AM

Starcom Worldwide has been appointed as media partner by Bayer HealthCare’s Diabetes Care Division, a player in the healthcare nutrition and high-tech materials business. No pitch process preceded the development. Starcom’s Mumbai office will handle the account.

exchange4media Mumbai Bureau Aug 13, 2007 9:23 AM

There are six Hindi general entertainment channels in India and the dynamics between them have a new story to offer every day. Now with at least six more players expected, media experts believe that even as ad revenues would increase in Hindi GEC, players like STAR and Zee have to be cautious.

Noor Fathima Warsia Aug 13, 2007 9:22 AM

The already crowded Tamil television space poised for some more action. Two Congress leaders in Tamil Nadu are all set to launch their television channels even as the DMK is gearing up for the launch of its Kalaignar TV.

Judy Franko Aug 13, 2007 9:20 AM

Last week, Indore got two new private FM radio stations with the launch of Bhaskar Group’s My FM and Adlabs-owned Big FM. This is My FM’s third station in the state while it’s the second one for Big FM.

exchange4media Mumbai Bureau Aug 13, 2007 9:18 AM

FM stations all over the country are in a patriotic overdrive as the nation gears up to celebrate its 60th year of Independence. exchange4media takes a look at what listeners can tune in to on the occasion of I-Day.

exchange4media Staff Aug 13, 2007 9:17 AM

The OOH industry has reacted strongly to a proposed ban on hoardings in select wards of Mumbai. While the industry is game for regulations, it is calling for more clarity from the Government in this regard.

exchange4media Staff Aug 13, 2007 9:15 AM

Bates Kolkata was adjudged the Kolkata Agency of the Year for the third time in succession at the eighth edition of the Sangbad Pratidin Srijon Samman Awards for excellence in Bengali advertising. O&M Mumbai was declared National Agency of the Year.

exchange4media Staff Aug 13, 2007 9:14 AM

Dipankar Das Purkayastha has been officially named as the new CEO of Kolkata-headquartered ABP Group, replacing Dr Pramath Raj Sinha, who has put in his papers. Purkayastha was Executive Director and COO prior to this.

exchange4media Staff Aug 13, 2007 9:13 AM

Pragya Channel, a venture of Pragya Vision Ltd, is slated for launch by August-end. The channel would have spiritual content to better lifestyle.

exchange4media Staff Aug 13, 2007 9:10 AM