Date-wise News

Social Net's Automated System Appeals to Small, Niche-Serving Marketers

exchange4media Staff Aug 28, 2007 9:45 AM

One Firm Has Ditched Agency Fee Altogether, but Others Say the Compensation Debate Is Far From Over

exchange4media Staff Aug 28, 2007 9:41 AM

Basabdutta Chowdhury has been promoted as CEO of Madison Media Plus, the sub-brand of Madison Media, while Praveen Sharma now steps into Chowdhury’s prior role as COO.

Tuhina Anand Aug 28, 2007 9:35 AM

On the occasion of Raksha Bandhan, marketers like Cadbury and Mattel Toys plan their innovation having the main TG as kids.

Tasneem Limbdiwala Aug 28, 2007 9:33 AM

Following a multi-agency pitch, Novo Nordisk India has appointed McCann Healthcare as the communication agency for its insulin portfolio.

exchange4media Mumbai Bureau Aug 28, 2007 9:32 AM

The History Channel will screen an hour-long film titled ‘Double F, Last Days of a Princess’ on August 31 at 9 pm to commemorate the 10th death anniversary of Princess Diana.

exchange4media Staff Aug 28, 2007 9:30 AM

Devesh Desai has moved from Lowe to Everest as Creative Director. Prior to Lowe, he was CD at Contract Mumbai, and handled brands like Cadbury, Shopper’s Stop and Asian Paints.

exchange4media Mumbai Bureau Aug 28, 2007 9:29 AM

After the successful launch of the Amritsar and Jalandhar editions, the Bhaskar Group is set to launch the Ludhiana edition of Dainik Bhaskar in the near future.

exchange4media Mumbai Bureau Aug 28, 2007 9:28 AM

Showdiff Worldwide has appointed Alok Rakshit as COO to spearhead its operations and overall business growth. Showdiff offers an array of services in the domains of celebrity management, event management, content syndication and sports marketing.

exchange4media Mumbai Bureau Aug 28, 2007 9:27 AM

In a bid to move away from being seen as a problem corrector to that of a beauty enhancer, Kaya Skin Clinic has launched a new TVC for its ‘skin lightening service’. Rediffusion DYR is the creative agency, while the TVC has been directed by Shaad Ali of ‘Bunty aur Babli’ fame.

exchange4media Mumbai Bureau Aug 28, 2007 9:26 AM

Exotica, the wellness magazine from the Pioneer Group, was judged the ‘Best Wellness and Travel Publication’ at the third Hospitality India Annual International Awards 2007 held in the Capital. ITC Chairman YC Deveshwar was honoured for his Lifetime Contribution to the tourism sector.

exchange4media Staff Aug 28, 2007 9:25 AM

As part of its new strategy to reach millions of mobile users, mobile value-added services company Handygo has launched ‘M Blog’, a blog facility with top mobile operators like Airtel, Hutch, BSNL, Reliance and Idea.

exchange4media Staff Aug 28, 2007 9:24 AM

General Motors has appointed Karl Slym as President and Managing Director for its India operations. Slym replaces Rajeev Chaba, who has been appointed as Chairman and Managing Director of GM Egypt after spearheading GM’s growth in India for the past two years.

exchange4media Staff Aug 28, 2007 9:22 AM

Probal Gaanguly, Head of Sales at MCCS, which airs channels Star News, Star Ananda and Star Majha, has decided to move on. He is joining INX Network as Director-Sales. Gaanguly is expected to look after channels from both INX Media and INX News.

Noor Fathima Warsia Aug 28, 2007 9:21 AM

Chennai-based advertising agency Brand Portrait has entered into a strategic tie-up with US-based end-to-end creative services and direct marketing boutique agency Black Sheep Miami.

exchange4media Chennai Bureau Aug 28, 2007 9:19 AM

Big FM Chennai has appointed PB Ramaswamy as its Station Manager, following the recent resignation of Zarine Menon.

exchange4media Chennai Bureau Aug 28, 2007 9:18 AM

VJIVE Networks has appointed Amrit Rai as VP of Business Development and Alliances-Media Services. She will be based in Mumbai and will be reporting to Chandni Jafri, SVP-Media Services.

exchange4media Mumbai Bureau Aug 28, 2007 9:16 AM

ETV Network is set to launch an innovative brand-naming contest that seeks a suitable brand name for the pioneering concept of web bidding of commercial time of ETV’s channels.

exchange4media Staff Aug 28, 2007 9:15 AM

As the mobile subscriber base increasingly shifts from the metros to towns and villages, there will be an increasing opportunity to service this market with localised content. I wouldn’t say that localisation will be crucial for success, but definitely more of the future opportunities for generating revenue from content will be through localisation.

exchange4media Staff Aug 28, 2007 12:00 AM