Date-wise News

Luxury Retailer Takes Over Site's Front Page to Show Consumers Its Hipper Side

exchange4media Staff Sep 10, 2007 9:37 AM

Consultants Say Creative in Mags is Often Bland, Short on Selling Power

exchange4media Staff Sep 10, 2007 9:33 AM

Soft drinks major Coca Cola India is mulling an expansion in the country's over Rs 1,500 crore bottled water segment with introduction of global brands including 'Bonaqua', besides developing local flavoured products such as 'pudina' and mango water.

exchange4media Staff Sep 10, 2007 9:29 AM

The Personal care/hygiene sector advertised significantly in General Interest newspapers and Women Interest magazines. HUL, with 23 per cent advertising share, topped the Top 10 advertisers list, while Pepsodent and Center Fresh topped the chart of new brand launches on Print during the first half of 2007.

exchange4media Staff Sep 10, 2007 9:25 AM

Leo Burnett Delhi has bagged the creative duties of the entire portfolio of brands of Bacardi Martini India Ltd following a multi-agency pitch. The incumbent on the business is Rediffusion DY&R.

exchange4media Staff Sep 10, 2007 9:24 AM

It is learnt from sources close to the development that Ajay Gupte has quit Maxus to join OnMobile, a mobile Value Added Service company, as Client Services Manager. He is likely to join his new assignment by the middle of September and will be based in Delhi.

Tuhina Anand Sep 10, 2007 9:22 AM

It’s been proved that colours affect our moods, hence colour therapy. Colours signify different emotions, hence the care we take while choosing the perfect bouquet of flowers. So it’s but natural that marketers and advertisers colour wrap their products for the right appeal that, more importantly, translates into sale at the point-of purchase. exchange4media talks to leading ad honchos on how colour plays an important role for different brands.

Tasneem Limbdiwala Sep 10, 2007 9:20 AM

Maxim India has launched what it claims to be the world’s first e-zine product – eMaxim. The e-zine, which flips like a real book, has zoom in and zoom out facilities, has user based interfaces, television commercials, and videos all built in, comes as a free CD with the Maxim mega relaunch issue priced at Rs 150.

exchange4media Staff Sep 10, 2007 9:19 AM

Comedy and news reports hardly go hand-in-hand, yet the two have become strange bedfellows in the race for TRPs. Light-hearted ‘non-news’ items have become a part and parcel of several news channels, being used as ‘cover-ups for the days when there is no news’. While the ad revenues keep pouring in, are the channels losing out on the discerning viewers?

Rishi Vora Sep 10, 2007 9:17 AM

The Lornamead Group, a UK-based manufacturer and marketer of personal care products, has established its dedicated India business, Lornamead Personal Care Pvt Ltd, which will be headed by Country Director Rohit Gothi.

exchange4media Staff Sep 10, 2007 9:16 AM

Leaders of two of the world’s biggest democracies have been the subject of numerous cartoons and caricatures, now George Bush and Dr Manmohan Singh have become the subject of a campaign to highlight the importance of animation. Called the Animation Awards on Bush-Manmohan, the campaign has been done by The Cell.

exchange4media Staff Sep 10, 2007 9:15 AM

Media conglomerate TV18 Group has decided to rechristen itself 'Network18'. The new name is effective September 9, 2007. Network18, will unveil a new corporate identity for the Group. Existing companies such as TV18, GBN, Web18, Homeshop18, Viacom18, Studio18, Events18 and the others will reflect the new corporate identity.

exchange4media Mumbai Bureau Sep 10, 2007 9:14 AM

The I&B Ministry convened a meeting on the proposed Broadcast Bill on September 7, 2007 that was attended by all stakeholders of the broadcast sector. The I&B Minister has reiterated the need for regulations for the broadcast industry and further stated that aspects of the industry such as the ratings system would also come under the scanner. Industry members were of the opinion that there should be regulator who should be autonomous.

Noor Fathima Warsia Sep 10, 2007 9:13 AM

Even as Bindass has secured the license for test signals of the channel, the official launch is on September 24, 2007. With the prime time in place and partners like Tribal DDB for its web initiatives, Bindass will kick off its 360-degree presence with channels, Internet and mobile mediums.

Noor Fathima Warsia Sep 10, 2007 9:11 AM

Mayavi, the first ever 3D television serial, produced by media company GV Films Ltd has won the prestigious Seoul Drama Award. The Seoul Drama Award 2007 attracted 130 entries in 20 categories from some of the leading international production houses, including from India, of which 34 were shortlisted for nominations.

exchange4media Chennai Bureau Sep 10, 2007 9:10 AM

Tamil satellite television channel, Makkal TV, known for its non-filmy, infotainment and Tamil-centric programmes, celebrated the completion of first successful year of operation recently in Chennai.

exchange4media Chennai Bureau Sep 10, 2007 9:09 AM

Meow 104.8 FM, the radio initiative from the India Today Group, is all set to officially launch in Kolkata on September 20, 2007, preceeded by a soft launch on September 15. Meow FM has a programming mix for the ‘she’ listener. Its tagline – ‘Thodi Meethi, Thodi Catty’ – reflects the station’s positioning, conveying its desire to appeal to the myriad moods of a woman.

exchange4media Staff Sep 10, 2007 9:08 AM