Date-wise News
Mukul R Gupta has joined Bhaskar group’s MY FM 94.3 as Head of Sales (North & East). He has previously worked with many of India's leading publications and TV channels including Bhaskar Group, Zee Network and Sahara TV. He was Marketing Manager with Sahara Samay Network. Gupta’s experience ranges from events, print, cable, satellite, brand to now radio.
exchange4media Staff Sep 21, 2007 9:24 PM
Shobhit Kumar has been appointed Assistant General Manager in the India Today Group for its forthcoming morninger in tie-up with the Daily Mail of UK. Kumar has 10 years of experience in marketing and sales. He was earlier with The Times of India as Manager-Sales. He had a six-year stint with TOI. Prior to that he was with Xerox and Canon, spending two years with each. At TOI, he was handling classifieds and would handle a somewhat similar responsibility in India Today.
exchange4media Staff Sep 21, 2007 9:22 PM
The MRUC has released the findings of a Radio Pilot it had undertaken to study the Diary versus Day-after-Recall (DAR) methodologies.
Noor Fathima Warsia Sep 21, 2007 1:15 PM
Passes Over P&G Alum Polman in Favor of the Head of Its Americas Region
exchange4media Staff Sep 21, 2007 9:30 AM
Reliance Retail will launch into the apparel market later this month, with the first of its 115 apparel stores opening in the national capital region this month end. Another 10 stores will be up and ready before the end of this year, a company official told Business Standard today.
exchange4media Staff Sep 21, 2007 9:27 AM
Harjiv Singh, Co-Founder of Gutenberg Communications, however is of the opinion that with the explosion in media outlets and the rapid growth of the media industry, PR is increasingly seen by clients in India as an important strategic tool. “Clients in India are also increasingly expanding globally and require PR agencies to have an understanding of the global media landscape,” he says.
exchange4media Staff Sep 21, 2007 9:22 AM
M&C Saatchi has further strengthened its relationship with Jet Airways. The agency has been entrusted with the creative duties of JetLite. Though the size of the business could not be ascertained, industry estimates peg it around Rs 7-8 crore.
Tuhina Anand Sep 21, 2007 9:19 AM
Perfetti Van Melle has taken the communication for its Centrefruit gum to the next level in a new TVC titled ‘Kaisi jeebh laplapayee’. The new commercial is a follow-up to their ‘Phonebooth’ commercial done last year.
Tasneem Limbdiwala Sep 21, 2007 9:18 AM
Hindi daily NaiDunia, currently running its editions in Indore, Bhopal, Gwalior, Raipur and Bilaspur, is now launching its sixth edition in Jabalpur on September 24. The daily had created a pre-launch hype to generate excitement among the local masses in Jabalpur.
exchange4media Mumbai Bureau Sep 21, 2007 9:17 AM
The Advertising Club of Bombay has received 101 entries for the Effies 2007, registering 22 more entries as compared to last year’s 79. This is a record number of entries that the Ad Club has ever registered, with almost all significant agencies filing their entries.
Rishi Vora Sep 21, 2007 9:15 AM
Kurkure’s new TVC celebrates the success of the ‘Kurkure Chai Time Achievers’ campaign. The TVC will see the winning Sridhar family from Delhi appearing in the new Kurkure commercial, alongside the on-screen Kurkure family featuring brand ambassador, actress Juhi Chawla.
exchange4media Staff Sep 21, 2007 9:15 AM
Vodafone is in India, and is making the brand transition from Hutch in style. The telecom major has undertaken a heavy marketing exercise to create awareness and brand salience, and says that the marketing strategy is to get the ‘solus’ ad in every medium. The new creatives still sport the mutt, with the tagline ‘Change is good’. The overall campaign baseline is ‘Hutch is now Vodafone’.
Noor Fathima Warsia Sep 21, 2007 9:13 AM
Even as the numbers for the NatWest series attract mixed reactions from media experts, not many want to venture a guess on what the ICC Twenty20 World Cup matches will deliver. Senior observers state that a combined rating of 5 TRP or more would be considered positive.
Noor Fathima Warsia Sep 21, 2007 9:09 AM
NDTV has announced the launch of ‘NDTV Arabia’, a 24-hour news and infotainment channel that will mark its entry into the Middle-East and North African region. This is a soft launch of the channel, an official launch will be around the end of October, post-Ramadan.
exchange4media Mumbai Bureau Sep 21, 2007 9:05 AM
Buzz18.com has signed up with Lakmé Fashion Week (LFW) to be the official broadband partner of the fashion event, which will be held from October 13 to October 17, 2007. IndiWo.com, a women’s website from Web 18 Group, has also come on board to partner with LFW.
exchange4media Mumbai Bureau Sep 21, 2007 9:04 AM
R Vijay Bobby has joined the Tamil daily Dinakaran as GM-Marketing. Bobby, who was once Chief Manager-Marketing of Daily Thanthi, will oversee the all-India operation of the marketing for Dinakaran.
exchange4media Chennai Bureau Sep 21, 2007 9:02 AM
Following the recently launched daily soap ‘Madurai’, which has delivered good numbers for Vijay TV, the channel is all set to launch another daily soap titled ‘Kadhalika Neramillai’. The show is expected to go on air from October 2007, in the 7.30 pm-8 pm time slot.
exchange4media Chennai Bureau Sep 21, 2007 9:01 AM
exchange4media Group’s Pitch magazine will bring out a complete dossier on the Indian online industry with the September 2007 issue. The 50-page supplement will look at the reasons behind this growth of the medium, along with the several whys, whats and hows of this growing medium in India.
exchange4media Mumbai Bureau Sep 21, 2007 9:00 AM
Tara Newz is all set to air the 25th episode of ‘SouthAsian’ on Sunday, September 23. ‘SouthAsian’ is an hour-long programme, which is the collaborative media initiative of the private broadcasters of South Asian countries, including India, Pakistan, Bangladesh, Nepal and Sri Lanka. The programme is currently aired once a week.
exchange4media Staff Sep 21, 2007 8:58 AM
Paprika Media Pvt. Ltd has plans to bring out a full-blown Bangalore edition of the fortnightly TimeOut magazine by February 2008. Paprika Media also has plans to come up with satellite editions of TimeOut for Goa, Pune, Jaipur and Chandigarh shortly.
exchange4media Staff Sep 21, 2007 8:57 AM
The ‘Clinic All Clear Dream Job’ goes on air from September 21 on ESPN STAR Sports, and is targetted at the sports fanatic who has it in him to follow his passion to become an on-air presenter. The talent search offers a one-year contract with ESPN Software India Pvt. Ltd as a presenter on Star Cricket.
exchange4media Staff Sep 21, 2007 8:55 AM
"There are Indian titles that have the potential to become global brands. I was at the Filmfare Awards in February 2007. I always knew that Filmfare was a good brand, but I never quite realised how big it was...That evening, I was thinking 'Gosh, we should have had a global vision for Filmfare.' The vision is clear - where there are Indian audiences for Bollywood films, Filmfare should be there, and if not, then we would be doing something wrong."
exchange4media Staff Sep 21, 2007 12:00 AM
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