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O&M has bagged the creative account of the Indian Premier League (IPL) following a multi-agency pitch. It is learnt that the other agencies in the fray were JWT and Leo Burnett. The account size is estimated to be upwards of Rs 25 crore. As is known, the media mandate of the business was recently awarded to GroupM.
Tasneem Limbdiwala Jan 26, 2008 6:34 AM
SET Max has unveiled a new campaign that takes forward its promise of ‘Deewana Bana De’. The campaign seeks to whip up ‘filmi’ fervour and ‘possess its viewers’ – a promise to strive in fulfilling both content and communication. TBWA\India is the creative agency behind the campaign.
Tasneem Limbdiwala Jan 23, 2008 7:18 AM
Triton Communications has bagged the High Street Cruises & Entertainment account. The agency would provide 360-degree communication services ranging from advertising and media to event management and PR. According to industry sources, the account is worth in excess of Rs 10 crore.
Tasneem Limbdiwala Jan 22, 2008 6:56 AM
Triton Communications has bagged the High Street Cruises & Entertainment account.
Tasneem Limbdiwala Jan 21, 2008 4:56 PM
Yet another commercial has been launched for The Times of India Group’s ‘Lead India’ initiative. Prasoon Joshi, Regional Creative Director for South and South East Asia, McCann Erickson, has conceptualised the new commercial, while Black Magic has produced it.
Tasneem Limbdiwala Jan 9, 2008 6:33 AM
Endemol India has aggressive plans for the year ahead. According to Marco Bassetti, COO, Endemol, India was a huge market for content. He has also revealed details about some of the company’s forthcoming projects.
Tasneem Limbdiwala Jan 9, 2008 6:32 AM
Zoom TV has launched a show ‘Director’s Cut’ that features Kabir Bedi in one-on-one interactions with eminent directors of Indian cinema. It celebrates their journey as filmmakers who have shaped the face of film entertainment. The show will premiere on January 20 in the prime time slot of 8 pm.
Tasneem Limbdiwala Jan 8, 2008 6:55 AM
Pidilite Industries Ltd has launched a new TVC titled ‘Joint Family’, personifying the strong bond relationship with Fevicol. O&M is the creative agency behind the TVC, while it has been written and conceptualised by Piyush Pandey.
Tasneem Limbdiwala Jan 7, 2008 6:55 AM
Aviva Life Insurance’s new TVC reinforces the brand philosophy of ‘Living life khul ke’. With brand ambassador Sachin Tendulkar giving the communication the desired cut through, the ad gets its message across effectively. Publicis India is the creative agency behind the campaign.
Tasneem Limbdiwala Dec 31, 2007 7:17 AM
Surya Soni, Assistant General Manager, heading the marketing division for Idea Cellular’s Gujarat circle, has been given a new profile of AGM, national level for the VAS vertical segment. In this new role, he will be based in Mumbai and be responsible for driving media interactivity through press and radio.
Tasneem Limbdiwala Dec 29, 2007 6:39 AM
One of the prominent, integral and powerful instruments of successful advertising has been jingles. Differentiating the aspects of a jingle and a music track in a TVC, most creative players agree that traditionally, the definition of jingle has been a conventional song with lyrics, while the use of music track is largely restricted to instrumentals. exchange4media speaks to some of the creative directors on the role and trends of jingles and music tracks in advertising.
Tasneem Limbdiwala Dec 26, 2007 7:17 AM
Yogesh Radhakrishnan, CEO and MD of Real Media, the Middle East based flagship company of Zee Network, has decided to return to India and set up his new entrepreneurial venture in Mumbai. Based in Dubai headquarters of Zee Network, Radhakrishnan had led all business forays as CEO & MD, Real Media for the Mid-East.
Tasneem Limbdiwala Dec 20, 2007 6:39 AM
Sara Lee Household & Body Care India has selected JWT India to handle the creative duties of its Brylcreem brand. The account size is estimated at around Rs 10-12 crore. The incumbent agency is RK Swamy BBDO. The media duties are handled by Madison Media.
Tasneem Limbdiwala Dec 15, 2007 6:05 AM
JWT India has won the Gold Ingot for Reliance Life Insurance ‘Lifeline’ at the Midas Awards. The Midas Awards is produced by New York Festivals and is an international competition to recognise excellence in financial services communications on a global scale. Angel Broking and Bank of Baroda works qualified for the Finalist Certificate.
Tasneem Limbdiwala Dec 11, 2007 6:52 AM
Network Advertising’s work for Cipla’s OTC emergency contraceptive pill, I-pill, deals with the fear of unwanted pregnancy. The three commercials are devoid of dialogues in an attempt to drive the message subtly, and portray that married couples speak in a language that only they understood.
Tasneem Limbdiwala Dec 10, 2007 6:22 AM
This year has seen several brands exploiting the film medium for greater visibility. The latest movie to attract brand associations is Aamir Khan Productions’ soon-to-be-released ‘Taare Zameen Par’.
Tasneem Limbdiwala Dec 10, 2007 6:20 AM
Videocon has launched a new TVC bringing two of India’s youth icons together. Titled ‘Whatever role life gives you, play it big’, the TVC features Shah Rukh Khan and MS Dhoni, with the concept of role reversals. O&M is the creative agency behind the TVC, with ECD Sumanto Chattopadhyay having worked on it.
Tasneem Limbdiwala Nov 30, 2007 6:40 AM
‘Men’s Health’ (MH) recently celebrated the first anniversary of its Indian edition. The celebration was hosted by Aroon Purie, Editor-in-Chief, India Today Group. Jamal Shaikh, Editor, MH, shares his views on the first anniversary celebration.
Tasneem Limbdiwala Nov 28, 2007 6:28 AM
Youth entertainment channel Sab has introduced four new shows refreshing its 8.30 pm time band. The four new shows announced are ‘Detective Doll’, ‘Sirf Stories’, ‘Full Masti 88.2’ ‘and ‘Gupchup Coffee Shop’. The shows will premiere on December 3, and will be respectively aired from Monday through Thursday.
Tasneem Limbdiwala Nov 23, 2007 6:43 AM
Jockey India is all set to launch its new communications campaign, ‘Easy Living’, to bridge the gap between its innerwear and outerwear products. The creative agency for the campaign is JWT.
Tasneem Limbdiwala Nov 22, 2007 6:22 AM
After ‘Chak De! India’ another sports flick, ‘Goal’, is generating a lot of interest. Starring John Abraham and Bipasha Basu and centred around football, ‘Goal’ offers the perfect promotion platform for various brands. e4m takes a look at the movie’s various media tie-ups and brand associations.
Tasneem Limbdiwala Nov 21, 2007 7:02 AM
Pantaloon Retail (India) Ltd, the flagship brand of the Future Group, has appointed TBWA\India to handle the creative duties of their mall business pan-India. The win follows a multi-agency pitch. The account size is estimated at Rs 10-12 crore. Starcom Worldwide is the media agency.
Tasneem Limbdiwala Nov 20, 2007 6:34 AM
Extending its confidence challenge strategy, Cadbury Bournvita has launched a new commercial titled ‘Bournvita Folk’. The TVC showcases an interesting ‘jugalbandi’ between talents from a metro and small town. O&M is the creative agency behind the TVC.
Tasneem Limbdiwala Nov 20, 2007 6:26 AM
Petroleum Conservation Reservation Association has appointed JWT to handle the creative duties for a special pan-India campaign on petroleum conservation following a multi-agency pitch. The estimated budget that has been allocated by the Ministry of Petroleum and Natural Gas to PCRA to carry out this campaign is Rs 40 crore.
Tasneem Limbdiwala Nov 14, 2007 6:34 AM
TBWA\India’s Mumbai branch, which has won quite a few accounts in the last couple months, has now announced with a series of new appointments at the top and middle levels across its account management, creative and planning departments.
Tasneem Limbdiwala Nov 12, 2007 6:14 AM
The new commercial from Berger Paints extents its existing corporate line ‘Paint your imagination’ to target the young, nuclear, urban couples, and thus moving its strategy to lifestyle segment. JWT is the creative agency, while the TVC is the brainchild of the agency’s NCD, Agnello Dias.
Tasneem Limbdiwala Nov 6, 2007 6:38 AM
Madison India has appointed Vivek Mhaskar as Director-Commercial. Prior to this appointment, Mhaskar was with GroupM and was operating for Maxus, Mindshare and Motivator as Head of Commercial.
Tasneem Limbdiwala Nov 3, 2007 8:02 AM
Future Generali has signed on Saatchi & Saatchi as its creative agency. Future Generali officials also inform that they are speaking to four agencies for their media duties. The estimated account size of the business is upwards of Rs 20 crore.
Tasneem Limbdiwala Nov 1, 2007 8:07 AM
IDBI Fortis Life Insurance has invited five creative agencies for initial rounds of presentation. The company also has plans to call for a media pitch.
Tasneem Limbdiwala Oct 23, 2007 8:21 AM
Close on the heels of announcing new shows to spruce up their programme line-up, Cartoon Network and POGO have unveiled innovative marketing initiatives keeping in mind the shows’ DNA and further highlighting the their USP.
Tasneem Limbdiwala Oct 16, 2007 8:10 AM
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