Date-wise News

Viewers Decide Whether They Want to Click on Messaging to See Longer-Form Spot

exchange4media Staff Aug 23, 2007 9:44 AM

Anil Srivatsa, COO, Radio Today Broadcasting, emphasises that talk radio is a personality driven format and it is not about the content. At the end of the day, it's about who connects with the listeners. "If I have fans, they connect to me. There is a trust factor built with me...Think of my radio station as a mall," he says, adding that intelligent on-air talent is difficult to come by in a conventional pool.

exchange4media Staff Aug 23, 2007 9:37 AM

Gita Ram has quit ZenithOptimedia as Executive Vice-President, where she was based in Bangalore. She has joined ACNielson as Director, Client Solutions, where she would look at qualitative research for the South.

Tuhina Anand Aug 23, 2007 9:35 AM

The third season of STAR property ‘Nach Baliye’ will be back on TV screens in September. The property, which was showcased on Star One, has been taken on a higher platform to STAR Plus this time.

exchange4media Mumbai Bureau Aug 23, 2007 9:34 AM

Everest Brand Solutions has roped in Chetan Jagtap, former Creative Director with Mudra, in a similar capacity. At Everest Jagtap would be reporting to National Creative Director N Padmakumar, and would be heading creative work for Parle brands along with Creative Director Vipin Dhyani, who was also earlier with Mudra as Creative Director.

Rishi Vora Aug 23, 2007 9:33 AM

Discovery Channel will showcase the marvels of Delhi Metro in an hour-long programme ‘24 Hours with the Delhi Metro’, which will be aired on August 25 at 8 pm. The show is likely to be aired across Discovery Channel’s worldwide network.

exchange4media Staff Aug 23, 2007 9:30 AM

Online marketing solutions company dgm India has opened its Mumbai office. The company has also appointed Sohail Khan as Head-Sales and Account Management, for West and South regions. He will be reporting to Anurag Gupta, Managing Director, dgm India.

exchange4media Staff Aug 23, 2007 9:29 AM

CNN has announced the launch of the fifth edition of the CNN Young Journalist Award, which recognises and encourages quality journalism among young media professionals in India and Pakistan. Two new categories have been introduced this year -- the CNN Photo Journalist Award and the CNN Journalist Award.

exchange4media Staff Aug 23, 2007 9:27 AM

JWT India has bagged the creative duties of three STAR India channels – Star One, Star Movies and Star World. Other agencies in the fray were Ambience, Euro RSCG and Dentsu Communications. The business is pegged at Rs 20 crore.

Tasneem Limbdiwala Aug 23, 2007 9:26 AM

Financial major Kotak Mahindra is reviewing its media duties and has invited agencies to pitch for the business. The outcome of the move is expected in a few weeks. The incumbent on the business is Madison Media. Industry sources peg the business at Rs 40 crore. Sources inform that Madison Media would not be participating in this pitch.

Noor Fathima Warsia Aug 23, 2007 9:24 AM

Brand Portrait Digital, a full service interactive agency, has been bestowed with the world renowned Google Adwords Certification for its excellence in search engine marketing. The Google Adwords Certification is one of the most coveted certification in the online advertising industry.

exchange4media Chennai Bureau Aug 23, 2007 9:23 AM

The Ad Club Madras has released the Golden Jubilee Commemoration volume as part of its Golden Jubilee Celebrations. The book details the saga of the Ad Club and how advertising and the club have evolved over the years, with miscellaneous articles and glossy pictures.

exchange4media Chennai Bureau Aug 23, 2007 9:21 AM

Yatra.com has launched a service that facilitates booking of flight tickets from mobile phones, which will be available through SMS as well as WAP for GPRS enabled mobile phones.

exchange4media Mumbai Bureau Aug 23, 2007 9:19 AM

SIDBI has empanelled five agencies for its creative and media duties. The account size is worth Rs 4.5 crore, and the agencies shortlisted are RK Swamy BBDO, Interpublicity, Adfactors, Crayons and Euro RSCG.

exchange4media Staff Aug 23, 2007 9:18 AM

Car enthusiasts can look forward to a one-stop shop for their needs with the launch of interactive car portal Carazoo.com. The portal aims to cater to the requirements of all car buyers, sellers, manufacturers, dealers, financers and insurance providers.

exchange4media Mumbai Bureau Aug 23, 2007 9:17 AM

The concluding day of the two-day eighth CII Marketing Summit 2007 dealt with integrated rural consumer, challenges ahead for Indian marketers, changing media habits, and innovative ways to reach Indian consumers.

exchange4media Staff Aug 23, 2007 9:16 AM

Max Hypermarkets India has signed a licence agreement with SPAR International, world’s largest food store retailer under which Max will open SPAR branded hypermarkets and supermarkets across India.

exchange4media Staff Aug 23, 2007 9:14 AM