Date-wise News

Telecoms, Handset Makers Join Usual Suspects Pooling Third-Screen Inventory for Advertisers

exchange4media Staff Sep 24, 2007 9:38 AM

What Doesn't It Do? The Search Giant Taps Ogilvy Big to Promote Its Wares

exchange4media Staff Sep 24, 2007 9:36 AM

Automobile advertising saw a decline of 19 per cent on print during Jan-Aug 07 compared to Jan-Aug ’06. March 2007 saw the maximum automobile advertisements. While 53 per cent of the ad volumes were contributed by car and jeep segments, Maruti Suzuki was the main advertiser in the automobile sector. Maximum advertising share of automobile industry was visible in non-metro city newspapers. It was noticed that automobile advertisers preferred multiple and price promotional ad campaign.

exchange4media Staff Sep 24, 2007 9:29 AM

New York-based Hakoba Sarees Inc has assigned its creative and media duties to Network Advertising. The win follows a multi-agency pitch. The account is estimated to be worth Rs 5-6 crore.

Tasneem Limbdiwala Sep 24, 2007 9:27 AM

The first round of judging has come to effect at the Effie Awards 2007, and according to the judges, the entries received by the Ad Club this year are far superior in terms of both quality and quantity. Of the total 101 entries received, FMCG / packaged products are clearly dominant in terms of quantity, while the number of entries in telecom and consumer durables has dipped.

Rishi Vora Sep 24, 2007 9:26 AM

The world-famous Oktoberfest got underway in Munich, but beer lovers in India don’t have to travel abroad to sip their favourite suds. Danish brewer Carlsberg has uncorked its all-malt premium beer in the country. The company wants to create a new market here by establishing the super premium beer category.

exchange4media Staff Sep 24, 2007 9:25 AM

Media Mindscapes has roped in Subhro Jyoti Sen as Country Manager for Sales and Operations. He will be based in Bangalore, but will be taking care of sales of all the four branches of Media Mindscapes in Delhi, Bangalore, Kolkata and Mumbai. His last stint was with Newwaves Computing, where he was Business Head.

exchange4media Staff Sep 24, 2007 9:23 AM

With some very high numbers coming its way in the India and non-India matches, and India making it to the finals to face arch-rivals Pakistan, ICC Twenty20 (T20) World Cup is giving ESS huge numbers to flaunt. At the same time it is clear that T20 format is not only here to stay but can also challenge the 50-50 over format.

Noor Fathima Warsia Sep 24, 2007 9:22 AM

The Indian Broadcasting Foundation (IBF) has just completed its elections and Zee Telefilms’ Jawahar Goel is the President again. From issues on the proposed Broadcast Bill to dialogue with the Government, TRAI and MSOs to industry initiatives of the IBF like the BARC, JWC and so on, Goel sees another busy year ahead for the IBF.

Noor Fathima Warsia Sep 24, 2007 9:18 AM

Upbeat about its listing on the stock exchange, Raj TV is set to take a quantum leap with an array of new shows from October. The channel is beginning a new show with actress Nagma in the lead, a dance show featuring mother-daughter pairs, as well as a line-up of Sivaji Ganesan’s films.

exchange4media Chennai Bureau Sep 24, 2007 9:15 AM

Malayalam satellite channel Jeevan TV, which had been denied permission by the I&B Ministry to continue uplinking in India as it was carrying news and current affairs programmes, has been given a respite by the Kerala High Court.

exchange4media Chennai Bureau Sep 24, 2007 9:13 AM

In a setback to the DTH foray of Sun Network, promoted by the Maran brothers, cable TV operators across Tamil Nadu staged protests on September 21 after Sun announced the launch of DTH services, Sun Direct, in the state.

exchange4media Chennai Bureau Sep 24, 2007 9:10 AM

Two new FM stations were launched in the country at Bilaspur and Kolhapur. While Radio Mirchi announced its presence in Kolhapur, My FM launched Bilaspur’s first private FM radio station.

exchange4media Mumbai Bureau Sep 24, 2007 9:09 AM

Big FM is not far behind in the race for radio channels to be on television. Big FM’s new TVC features its ambassador Abhishek Bachchan dancing at an airport while listening to the FM station. JWT is the agency behind this new commercial.

exchange4media Chennai Bureau Sep 24, 2007 9:07 AM

The Miami-based MaXposure Media Group has appointed Pradeep Mohan as Director-Distribution and Marketing, and Vinay Varma as National Head-Sales and Marketing. The company has also appointed Karan Chauhan as Mumbai Branch Head-Marketing and Sales. The media house owns three magazines -- ‘&’, ‘andMore’ and ‘Forms’.

exchange4media Staff Sep 24, 2007 9:06 AM

I-next, the compact daily from Jagran Prakashan Ltd, publishers of Dainik Jagran, is all set to launch its Meerut edition on September 24, 2007. This will be the third edition of I-next after Kanpur and Lucknow.

exchange4media Staff Sep 24, 2007 9:04 AM