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Close on the heels of bagging the media duties of Mahuaa TV, Motivator has won the media mandate for Star Union Dai-ichi Life Insurance Company Ltd, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank. Motivator won the account following a multi-agency pitch. The account size is pegged at Rs 15-16 crore.
Tasneem Limbdiwala Dec 16, 2008 6:54 AM
For the first time in the history of Leo Burnett, the Leo Burnett India operations have been recognised as the ‘Global Agency of the Year’ at the Burnett Awards. The year saw Burnett add and lose businesses, but the agency scored a dream run on the various international awards platforms. The agency officials explain that at the centre of an interesting 2008 was the agency’s ‘humankind’ philosophy.
Tasneem Limbdiwala Dec 15, 2008 7:15 AM
Mahuaa TV, the Bhojpuri GEC that was launched in August 2008, has appointed Ogilvy & Mather India as its creative agency, while Motivator has been assigned its media duties. The incumbent agencies for the creative and media duties are AMO and Integrid Media, respectively. Sources at Mahuaa TV have confirmed the development.
Tasneem Limbdiwala Dec 12, 2008 6:58 AM
The year 2008 has been about consolidation for the Mudra Group. Mudra added various specialised units in the year such as Water, Terra, Celsius and 10 Integrated. Adding to this, the Group has plans to launch a retail unit, and a business analytics and consulting unit before March 2009. Mudra is looking at launching these units through the international joint ventures and acquisitions route to ensure “the right skill set”.
Tasneem Limbdiwala Dec 12, 2008 6:57 AM
The last two years have seen several young Indian creative heads leave their multinational agencies, bitten by the entrepreneurial bug. It looked like the right move then, since the economy was booming. However, given the current slowdown, where do these entrepreneurs stand? exchange4media finds out how this generation of advertising heads intends to stay afloat in trying times.
Tasneem Limbdiwala Dec 10, 2008 6:21 AM
Mudra Health & Lifestyle is ending 2008 on a happy note, bagging three new businesses recently – Unicef’s Pulse Polio programme, Royal Hygiene’s ‘She Comfort’, and Novarti’s newly launched ‘Otrinoz’ nasal drop.
Tasneem Limbdiwala Dec 9, 2008 6:53 AM
Post its acquisition by Emami Ltd, Zandu Pharmaceutical Works Ltd has consolidated its media buying business with Prachar Communications, which is also the media buying agency for Emami. Lodestar Universal is the incumbent agency. TBWA\India continues to handle the creative duties for Zandu. Anand Mundra, CFO and company secretary, Zandu Pharmaceutical, has confirmed that the media spend is pegged at over Rs 20 crore.
Tasneem Limbdiwala Dec 3, 2008 6:40 AM
Nilanjana Purkayastha has put in her papers as Business Head at Sahara One on December 1. It may be recalled that she had joined the channel only seven months’ back in May 2008. While confirming her movement, Purkayastha refused to divulge her next destination.
Tasneem Limbdiwala Dec 2, 2008 6:33 AM
Even as the nation comes to terms with the aftermath of the Mumbai terror attacks, people from all walks of life are showing a mature determination not to let such tragedies put a brake to normal life. This spirit is being seen in the solidarity with Mumbaikars, and the ‘enough is enough’ attitude. The advertising fraternity, a significant part of which is based in Mumbai, too, has gone back to work to keep up with this spirit of recovery.
Tasneem Limbdiwala Dec 2, 2008 6:29 AM
McDonald’s has recently launched what can be termed as ‘DIY fries’, wherein one gets to mix spices of one’s choice to their favourite McDonald’s fries in a paper bag and shake things up. A TVC to promote these ‘Shake Shake Fries’ have gone on air recently. The film is the brainchild of Nitish Tiwari, Executive Creative Director, Leo Burnett.
Tasneem Limbdiwala Nov 29, 2008 7:05 AM
It was a rich haul for JWT India at the Effie Awards 2008. The agency bagged the maximum metals – nine in all – totalling to a figure of 100 points. Ogilvy & Mather India follows closely with 80 points. Third in the race is Lowe India with 45 points.
Tasneem Limbdiwala Nov 27, 2008 6:29 AM
Now that Bartle Bogle Hegarty (BBH) has officially launched in India, the Indian agencies that have been handling some of the businesses that BBH works on internationally have some reasons to worry. It is learnt that businesses such as Axe from Hindustan Unilever is already parting ways with Lowe India to be with BBH. Another business that is being spoken about in similar vein is Audi.
Tasneem Limbdiwala Nov 26, 2008 6:24 AM
It has been a long and difficult list to choose from, but finally 25 nominees have been drawn up for the ‘impact Person of the Year 2008’. In its fourth year, the ‘impact Person of the Year’ is an annual initiative of ‘impact’, India’s leading media, advertising and marketing weekly from the exchange4media Group.
Tasneem Limbdiwala Nov 25, 2008 6:47 AM
The case study presentations over and now the stage is set for ‘judgement day’ at Effie Awards 2008. The winners would be announced at a grand ceremony in Mumbai on November 26. Already, several industry experts predict that JWT’s Lead India campaign and Ogilvy’s Bingo campaign could have a healthy share of the metals.
Tasneem Limbdiwala Nov 25, 2008 6:43 AM
OMD, the media services division of Omnicom, has released its ‘Pathway Study’, which focuses on the consumer shopping journey. By identifying the touch points at the key stages in the journey, the Study helps the agency in sharpening its communication strategy. Florence Oong, Communication Insights Director, OMG Asia Pacific, on her visit to India speaks to exchange4media.com on how their various researches help Omnicom in its communication strategy.
Tasneem Limbdiwala Nov 24, 2008 7:14 AM
The Advertising Standards Council of India (ASCI) has released its report for the period July-September 2008 on ads that were either withdrawn or modified. A total of 27 ads have been brought under scanner, out of which nine ads have been withdrawn, five have been modified, while 12 were not upheld by the Consumer Complaints Council (CCC), and one was considered to be a non-issue by the CCC.
Tasneem Limbdiwala Nov 24, 2008 7:07 AM
The AME Awards for Advertising and Marketing Effectiveness announced the winners for its 2008 competition today. Two Grand Trophies were awarded, as well as 10 Gold awards, 17 Silver and 24 Bronze awards. Twenty-nine entries also received Finalist Certificates. From India, JWT Mumbai is the only agency that has struck Gold for its De Beers Wedding Program, ‘Diamond Bride’.
Tasneem Limbdiwala Nov 22, 2008 6:36 AM
Multiscreen Media and Bindass Movies from India made their mar at the PromaxBDA Asia 2008 awards ceremony in Singapore. The other winners that also shone included MTV Networks, Vh1, Star India, Zee Entertainment, and INX Media, among others.
Tasneem Limbdiwala Nov 21, 2008 6:57 AM
The judging process and the case study presentations for the Effie Award 2008 are over and now the industry awaits the declaration of the winners. According to jury members, this had been an overall interesting year as some of the work was not limited to mass media alone, but had been implemented on larger platforms.
Tasneem Limbdiwala Nov 21, 2008 6:52 AM
BBH India officially commenced its operations from November 19. Marking the agency’s presence in India, top three BBH Worldwide officials – Sir John Hegarty, Nigel Bogle and Simon Sherwood – presented their ‘When the World Zigs, Zag’ philosophy at an event organised by Ad Club Bombay.
Tasneem Limbdiwala Nov 20, 2008 6:46 AM
After a well-received round in Delhi, the Pitch CMO Summit 2008 was held in Mumbai on November 17. The Summit continued with its focus on gauging the ‘Impact of slowdown on Marketing’. This Summit was an initiative of Pitch, the marketing magazine from the exchange4media Group. Colors was the main sponsor for the event.
Tasneem Limbdiwala Nov 18, 2008 7:24 AM
Tata Sky has consolidated its entire creative duties with O&M India. The business has been pegged in the region of Rs 60-70 crore. Rediffusion Y&R is the incumbent agency. O&M India already handles the recently launched Tata Sky+ account. Tata Sky+ is the personal video recorder (PVR) service. Maxus is the media agency on the account.
Tasneem Limbdiwala Nov 14, 2008 5:33 AM
Close on the heels of appointing Karl Gomes as Head of Digital, Rediffusion Y&R is now looking to strengthening its design unit. The agency has brought in Siddhartha Singh as Business Head - Design. Singh, who will be based in Mumbai, will be reporting to Nisha Singhania, EVP, Rediffusion Y&R Mumbai.
Tasneem Limbdiwala Nov 11, 2008 6:10 AM
Following its restructuring and constitution of the Executive Committee, Bates 141 is all geared for some more new appointments, further beefing up its creative team. The creative agency is now looking to filling up the posts of Executive Creative Director, Mumbai Branch Head, and a National Creative Director.
Tasneem Limbdiwala Nov 10, 2008 5:54 AM
HDFC Bank has come up with a new campaign to emphasise on its large network. The campaign comprising two TVCs, titled ‘Lost boy’ and ‘Moon’, breaks on November 8 across all channels. Euro RSCG and Starcom Worldwide handle the creative and media business, respectively, of HDFC Bank.
Tasneem Limbdiwala Nov 8, 2008 6:56 AM
Real Global Broadcasting (RGB), the 50:50 broadcasting joint venture between Alva Brothers and Turner International, has partnered with OMD India and BBDO India for its media and creative duties respectively. Industry sources say that for RGB to compete in the current competitive Hindi GEC scenario, it has to spend in the vicinity of Rs 15 crore to Rs 20 crore on its ad spends.
Tasneem Limbdiwala Nov 5, 2008 6:40 AM
Turner Broadcasting System is set to launch its Hollywood movies and series channel in association with Warner Bros. According to industry sources, Turner is expected to award the creative business of this new channel to M&C Saatchi - Digital & Direct. The ad spend is pegged at Rs 10 crore plus. MPG will be handling the media duties.
Tasneem Limbdiwala Nov 5, 2008 6:15 AM
Post the acquisition by Mahindra & Mahindra (M&M) in July 2008, there had been no communication regarding Kinetic Motors’ marketing and communication plans. It is now believed that the media and creative agencies handling the Kinetic Motors account are likely to lose out the business to the agencies handling the M&M account.
Tasneem Limbdiwala Nov 4, 2008 5:41 AM
Star Union Dai-ichi, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank, has decided on the agencies that would handle its creative duties. The agencies empanelled for the business are Rediffusion Y&R, O&M India, Interpublic and Madison. The account size is pegged at Rs 15 crore to Rs 16 crore.
Tasneem Limbdiwala Nov 4, 2008 5:10 AM
Tata Sky+, the recently launched personal video recorder (PVR) service from Tata Sky, has unveiled its TV campaign. Featuring brand ambassador Aamir Khan and actress Gul Panag, the TVC shows Khan at his domestic best, all to woo his wife into parting with the TV remote. But his wife has a surprise in store for him.
Tasneem Limbdiwala Oct 29, 2008 8:01 AM
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