48

Date-wise News

HDFC Bank’s new campaign explains why not to make HDFC your landmark

HDFC Bank’s new campaign explains why not to make HDFC your landmark?blur=25

HDFC Bank has come up with a new campaign to emphasise on its large network. The campaign comprising two TVCs, titled ‘Lost boy’ and ‘Moon’, breaks on November 8 across all channels. Euro RSCG and Starcom Worldwide handle the creative and media business, respectively, of HDFC Bank.

Tasneem Limbdiwala Nov 8, 2008 6:56 AM

Bajaj Allianz new TVC focuses on Early Start Plan

Bajaj Allianz new TVC focuses on Early Start Plan?blur=25

‘It pays to start anything early in life – be it a sport or an investment’, it this message that the latest campaign of Bajal Allianz Life Insurance seeks to convey, and the company has none other than Olympic Bronze medalist Vijender Singh to convey this message.

exchange4media Staff Nov 8, 2008 6:33 AM

ING Vysya Bank, opening doors to more convenience

ING Vysya Bank, opening doors to more convenience?blur=25

Many of us might have dropped names to get our way at some point or the other. So, imagine a friend who helps open doors. It is this premise that ING Vysya Bank is emphasising in its new campaign for its Orange Savings Account. Conceptualised by JWT Bangalore, the 360-degree campaign sports the tagline ‘Jiyo easy’.

exchange4media Staff Nov 8, 2008 6:31 AM

IBN7 launches Hindi news portal, IBNkhabar.com

IBN7 launches Hindi news portal, IBNkhabar.com?blur=25

IBN7, the Hindi news channel from Network18, has spread its reach online with the launch of its Hindi news website, ibnkhabar.com. The website will compliment IBN7 in the digital space with a host of news and interactive content, including live streaming of IBN7, videos from across different genres of news, blogs in Hindi on a single platform.

exchange4media Staff Nov 8, 2008 6:04 AM

UK’s Haymarket’s magazine ‘Stuff’ set to hit Indian newsstands in December

UK’s Haymarket’s magazine ‘Stuff’ set to hit Indian newsstands in December?blur=25

UK’s Haymarket is all set to launch the Indian edition of its gadget magazine, ‘Stuff’. The launch was announced in Mumbai recently. The first issue will hit newsstands in December and will be priced at Rs 100. The distribution of ‘Stuff’ will be through their regular arrangement with IBH.

exchange4media Mumbai Bureau Nov 8, 2008 6:03 AM

OOH Media in strategic tie-up with Blue Foods restaurants chain

OOH Media in strategic tie-up with Blue Foods restaurants chain?blur=25

Out-of-Home Media (India) Pvt Ltd has announced a strategic tie-up with Blue Foods, one of the largest integrated multi-cuisine lifestyle restaurants chains in India, to expand its screen network. OOH Media has installed over 100 screens across various Blue Foods network pan India. The locations see a total footfall of over 1 million customers daily.

exchange4media Staff Nov 8, 2008 5:52 AM

I&B Ministry nod to political advertising on radio; revenue impetus of Rs 150-200 cr expected

I&B Ministry nod to political advertising on radio; revenue impetus of Rs 150-200 cr expected?blur=25

Minister of State for External Affairs, Anand Sharma, who was recently given the additional charge of the Ministry of Information and Broadcasting (I&B), has sanctioned a proposal allowing radio players to air political ads. This move is expected to boost radio revenues by at least 15 per cent to 20 per cent in the three months of campaigning.

exchange4media Staff Nov 8, 2008 5:50 AM

TDSAT asks TRAI not to force for ESPN’s disconnection

TDSAT asks TRAI not to force for ESPN’s disconnection?blur=25

TDSAT has directed TRAI not to take any action against ESPN in a case related to alleged violation of guidelines on pricing plan for direct-to-home operators. During the proceedings, the TDSAT Bench directed TRAI not to take any further step over suspension of ESPN’s downlinking licence as it was going for a final hearing.

exchange4media Staff Nov 8, 2008 5:47 AM