Date-wise News

Whether it is the budget cuts, guerilla ideas or a shift from ATL to BTL activities, the signs of an imminent economic slowdown are evident in the advertising industry. This time, exchange4media speaks with Euro RSCG’s Sushant Panda, BBDO India’s Ranjeev Vij and Rediffusion Y&R’s Sandeep Madan, who give their take on the current market situation in Delhi, the counter-measures, and the challenges ahead.

exchange4media Staff Dec 9, 2008 7:09 AM

The Mumbai terror attacks coverage on television, while bringing all the action to homes across the country, drew some flak for journalists covering the events. An impact-IMRS news channel perception survey conducted in five metros found that while 65 per cent ad and media persons felt the TV news was factual, 57 per cent felt that the TV journalists were insensitive while asking questions.

exchange4media Mumbai Bureau Dec 9, 2008 7:03 AM

Law & Kenneth Delhi has been witnessing quite a few changes of late. Following the departure of Charu Bakshi, who quit the agency to start her own consultancy business, Crayons’ Varinder Kant has been brought in to head the Delhi operations. Ashutosh Negi and Kailash Saraban are the other two new members in the team. Meanwhile, the agency has upped its focus on key client Dabur.

exchange4media Staff Dec 9, 2008 7:01 AM

Saatchi & Saatchi has been assigned the creative mandate for mobile operator Shyam Telelink Ltd. Confirming the news, a senior official of Shyam Telelink has pegged the account size in the region of Rs 120 crore. This is the first time that Shyam Telelink has hired an ad agency

exchange4media Staff Dec 9, 2008 6:57 AM

Close on the heels of bagging accounts like Schwarzkopf and Sleepwell, Rediffusion Y&R has been awarded the creative duties of Orra: The Diamond Destination following a multi-agency pitch.

exchange4media Mumbai Bureau Dec 9, 2008 6:57 AM

ESPN on December 8, 2008, agreed to comply with the TRAI directive to provide its signals to Sun Direct at half the cable rates. With this ends the stand-off between the sports broadcaster and the DTH service provider.

exchange4media Mumbai Bureau Dec 9, 2008 6:56 AM

It is said that everything that could have been said about the role of cable news TV in coverage of Mumbai terrorist attacks and aftermath has been said already, but I do not believe the discussion has reached a dead-end. The debate over the role of media needs to move to a deliberative and mature arena with a constructive aim.

exchange4media Staff Dec 9, 2008 6:55 AM

Mudra Health & Lifestyle is ending 2008 on a happy note, bagging three new businesses recently – Unicef’s Pulse Polio programme, Royal Hygiene’s ‘She Comfort’, and Novarti’s newly launched ‘Otrinoz’ nasal drop.

Tasneem Limbdiwala Dec 9, 2008 6:53 AM

Sun Direct is quite bullish about Mumbai. The DTH service provider has earmarked Rs 2,000 crore for its pan-India expansion plans. Sun has already spent Rs 7 crore on advertising in the Mumbai market alone and is planning to spend Rs 50 crore in the Hindi belt. Its 360-degree campaign will break in the next two days across all mediums.

exchange4media Mumbai Bureau Dec 9, 2008 6:53 AM

With the Government allowing 26 per cent FDI in general interest publications and 74 per cent FDI in niche magazines, the market has been thrown open for the launch of ‘niche’ magazines in India. Two titles to hit newsstands soon are ‘Harper’s Bazaar’ and ‘Robb Report’, to be launched by the India Today Group.

exchange4media Staff Dec 9, 2008 6:51 AM