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GEC NDTV Imagine has appointed Platinum Media, the media brand of Madison Group, to handle its media mandate. The business moves from Maxus. Industry sources expect the business to be easily upwards of Rs 20-25 crore. In the meanwhile, there is no change in the creative mandate, which continues to remain with McCann Erickson.
Tasneem Limbdiwala Feb 5, 2009 7:08 AM
Tetra Pak India has assigned its media mandate to Carat Media Services following several rounds of pitch meetings and presentations with key executives of Tetra Pak India. The account moves from Starcom India. According to industry sources, the estimated account size is pegged at Rs 15 crore.
Tasneem Limbdiwala Feb 3, 2009 7:12 AM
Tetra Pak India has assigned its media mandate to Carat Media Services following several rounds of pitch meetings and presentations
Tasneem Limbdiwala Feb 2, 2009 3:56 PM
Mudra has planned a slew of BTL and print campaigns for the Economic Times Power of Ideas platform. The agency had broken a print campaign for the same on January 21, 2009. The next phase is to create awareness about the platform in the industry. Mudra is also using social networking sites and mobile marketing for the campaign.
Tasneem Limbdiwala Feb 2, 2009 7:12 AM
Chandradeep Mitra, President, Mudra Max, is exiting the company. Mitra had joined Mudra Max (then OMS) in November 2005. Prior to that, he was associated with Lintas Healthcare and Lintas Personal. Both the Mudra media brands under Mudra Max – Mudra Connext and Mudra Radar – were reporting to Mitra. It is understood that these units, which have their own heads, would be directly reporting to Pratap Bose, COO, Mudra Group.
Tasneem Limbdiwala Jan 31, 2009 7:03 AM
The new venture of Aggi and Paddy that was initially christened ‘Roots India’, has undergone a revision in its name and will now be called ‘TapRoot India’. Agnello Dias aka Aggi explained that this was done on the advice of their consultants and to be safe from any possible future complications.
Tasneem Limbdiwala Jan 29, 2009 6:57 AM
With the ad industry in the grip of the economic slowdown, several agencies have gone on cost-cutting drive, freezing recruitments and putting on hold several plans. But there is also a breed of admen, who have found opportunities amid such tough times and are venturing out on their own – Agnello Dias, Santosh Padhi, Sukumar Menon, Jagdish Acharya. A look at what drives these men to buck the trend.
Tasneem Limbdiwala Jan 27, 2009 7:08 AM
Sportswear major Nike India is scouting for a new creative partner and is already in talks with agencies. The decision to call for a creative pitch is in keeping with Nike’s global affiliation communication strategy. JWT India is the incumbent agency.
Tasneem Limbdiwala Jan 27, 2009 7:07 AM
Mudra’s brand strategy and design consultancy unit Water has bagged the first IAA Creative Lantern Award, announced by the India Chapter of the International Advertising Association (IAA) at an event in Mumbai on January 23 that saw the presence of the who’s who of marketing, advertising and media fraternity.
Tasneem Limbdiwala Jan 24, 2009 7:27 AM
In the wake of a multi-agency pitch, McCann Erickson has bagged the creative duties of Neo Sports and Neo Cricket, the sports channels from Nimbus Communications. Ogilvy & Mather is the incumbent agency. The estimated account size is Rs 20 crore.
Tasneem Limbdiwala Jan 23, 2009 7:16 AM
In the wake of a multi-agency pitch, McCann Erickson has bagged the creative duties of Neo Sports and Neo Cricket, the sports channels from Nimbus Communications. Ogilvy & Mather was the incumbent agency. The estimated account size is Rs 20 crore.
Tasneem Limbdiwala Jan 22, 2009 12:09 PM
Spacetoon TV, the newest entrant in the kids’ channel genre, is in process of finalising its creative and media partners. Launched by Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group, on January 15, 2009, Spacetoon TV is a free-to-air kids’ edutainment channel.
Tasneem Limbdiwala Jan 22, 2009 7:06 AM
Close on the heels of bagging the creative duties of Times Global Broadcasting’s forthcoming channel ET Now, Lowe India has added another media entity to its client portfolio – BBC World News channel. The win follows a multi-agency pitch. The incumbent agency is VGC. MediaCom continues to be the media agency on the account.
Tasneem Limbdiwala Jan 21, 2009 7:16 AM
Product of the Year (POY), an independent survey on product innovation, announced the country’s first Product of the Year Awards on January 17, 2009, at an event held in Mumbai. Product of the Year Awards 2008 were presented to 26 brands categories.
Tasneem Limbdiwala Jan 19, 2009 6:39 AM
Times Global Broadcasting has appointed Lowe Lintas India to handle the creative mandate for its forthcoming business news channel. The win follows a multi-agency pitch that saw the participation of agencies like McCann Erickson and Rediffusion Y&R. The media part of the new channel is believed to be handled by Lodestar Universal.
Tasneem Limbdiwala Jan 16, 2009 6:34 AM
Product of the Year, an independent survey on product innovation, has forayed into India and will announce the country’s Product of the Year on January 17, 2009, at an event to be held in Mumbai. Product of the Year is a global consumer recognition standard that celebrates and rewards the best innovations in retail products done through an independent consumer survey of consumers across the country.
Tasneem Limbdiwala Jan 16, 2009 6:33 AM
Vyas Giannetti Creative has launched a specialised Design and Communication Cell. The agency has partnered with six global design specialists, that include the likes of Flex/the Innovation Lab, Lava Graphic Studios, InDeed, Saffron, Dixonbaxi and Ryan+Deslauriers for this venture. Preeti Vyas, Chairwoman & Chief Creative Officer, VGC, who is directly involved in this cell, sees this as a reinvention of the agency.
Tasneem Limbdiwala Jan 15, 2009 7:30 AM
TBWA\India and OMD India have begun 2009 on a good note, adding the entire Nissan Motor portfolio in India to their kitties. Both the agencies won the account following a multi-agency pitch that also saw the participation of agencies like Everest Brand Solutions and BBDO India. The account size is estimated at upwards of Rs 20 crore.
Tasneem Limbdiwala Jan 14, 2009 7:23 AM
Ad Club Bombay has commenced its activities for 2009 with its ‘Competence Building Program’. The workshop, being held in Mumbai on January 9, will have Priti Nair, Managing Partner, BBH, and Abhijit Avasthi, ECD-South Asia, O&M India, holding sessions on ‘Think Global, Act Local’ and ‘Thank God, I’m in Advertising’, respectively.
Tasneem Limbdiwala Jan 9, 2009 7:31 AM
Creativeland Asia has started 2009 on a good note, bagging two new accounts – Medimix ayurvedic soap and Cuticura talcum powder from the Cholayil Group. Creativeland Asia would be handling the creative mandate for both the brands. Grey Worldwide is the incumbent agency. OMD continues to handle the media business.
Tasneem Limbdiwala Jan 5, 2009 7:01 AM
Apollo Hospital Enterprise, which has more than 43 hospitals in the group, has appointed Bates 141 Chennai to handle the creative duties for the Southern region. Media Direction, the media arm of RK Swamy handles the media business.
Tasneem Limbdiwala Jan 5, 2009 6:58 AM
When it comes to creativity, agencies are expected to be anything but mundane or routine. True to their calling, agencies have been at their wackiest best in saying Sayonara to 2008 and Bonjour to 2009. exchange4media wades through some of the interesting greetings that would bring a smile for a long time to come.
Tasneem Limbdiwala Jan 2, 2009 7:10 AM
What a year 2008 was! While time didn’t actually fly, it sure went at a breathless pace. Things move very fast in media, more so in online media. 2008 taught me several things. One was to think fast and act faster.
Tasneem Limbdiwala Jan 1, 2009 7:55 AM
Indiabulls has decided to review the creative and media business for its securities and real estate services. Five agencies are reportedly vying for the business. The overall account size for the entire Indiabulls Group is estimated at around Rs 20-25 crore.
Tasneem Limbdiwala Dec 31, 2008 6:42 AM
Neo Sports and Neo Cricket, the sports channels from Nimbus Communications, have decided to review their creative business and have called for a creative pitch. The estimated account size is pegged at above Rs 20 crore. Reportedly nine agencies are in the fray for the business. Ogilvy & Mather is the incumbent agency.
Tasneem Limbdiwala Dec 30, 2008 6:59 AM
VIP Industries has unveiled a new campaign with the theme ‘Whatever your trip we have a bag for you’ to give the luggage company a fresh boost. VIP is sparing no efforts for this campaign, created by Lowe and produced by Chrome Pictures, which involves an overall investment of Rs 15 crore. The TVC features new brand ambassador Shahid Kapoor.
Tasneem Limbdiwala Dec 27, 2008 7:09 AM
Launched as a full service agency in May 2008 by the IPG Group to handle business that conflicted with its flagship agency Lowe India, Pickle has had a busy time establishing stable teams and business relationships in key markets. Buoyed by sizeable new wins, Pickle has ambitious growth plans for 2009.
Tasneem Limbdiwala Dec 26, 2008 6:36 AM
With wins like Pantaloon, Cremica, Faber, Ticketvala and Amul Bodywarmer in 2008, three-year old Saints & Warriors is looking at an even better performance in 2009. This is despite Pushpinder Singh, Founder, Saints & Warriors, admitting that the current economic slowdown might also hit “agencies like ours who work on a creative retainer model”.
Tasneem Limbdiwala Dec 24, 2008 6:31 AM
The Rx Club, which recognises communication excellence in the field of healthcare, has recently announced the winners of this year’s Awards. Indian entries that feature in the list of award winners include RK Swamy BBDO, McCann Healthcare Mumbai, Sorento Healthcare Communications, Euro RSCG India and Aakanksha HealthCare. In all, Indian agencies’ haul included three Golds, four Silvers and 57 ‘Awards of Excellence’.
Tasneem Limbdiwala Dec 23, 2008 7:21 AM
Rediffusion Y&R is all set to roll out its new agenda this weekend, which includes a new vision, direction and expectation for 2009. Mahesh Chauhan, Group CEO, Rediffusion Y&R, talks exclusively to exchange4media about this common agenda across all the operating companies. He also said that Rediffusion was growing at 40 per cent as a group.
Tasneem Limbdiwala Dec 19, 2008 6:54 AM
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