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Diageo India Pvt Ltd has consolidated its media duties with Starcom Worldwide. The account was earlier divided between Lodestar Universal and Mediaedge:cia, who had been handling the business since November 2006. The account size is pegged in the region of Rs 18-20 crore.
Tasneem Limbdiwala Oct 23, 2008 8:15 AM
The Government’s proposed move to scrap the regulation known as Press Note 1 of 2005, has met with mixed reactions from the Indian advertising industry, with most saying this exemption won’t make much difference. While some say it would make a difference to the Indian entrepreneurs/ companies that had JVs with international players.
Tasneem Limbdiwala Oct 22, 2008 8:16 AM
TBWA\India has accentuated its focus on the creative component of the agency. Even as the agency had recently suffered the loss of some of its creative hands, it has been quick to add to the division. The latest that is expected from the agency is the appointment of former Lowe hand Rahul Sengupta as National Creative Director.
Tasneem Limbdiwala Oct 20, 2008 8:41 AM
WPP recently announced the winners of the WPPED Cream Awards 2008. The Awards were given away at a ceremony held in New York recently. JWT India kept the country’s flag flying high at the internal awards of WPP, bagging the Crème De La Crème for ‘Lead India’ campaign.
Tasneem Limbdiwala Oct 18, 2008 9:11 AM
Insurance company Future Generali, a joint venture between Pantaloon Retail India and Italian insurance firm The Generali Group, has assigned its creative duties to Ogilvy & Mather. The estimated account size of the business is pegged at around Rs 40 crore annually. Saatchi & Saatchi is the incumbent agency.
Tasneem Limbdiwala Oct 15, 2008 8:41 AM
iContract, the one-to-one communication division of Contract Advertising, has elevated Nishad Ramachandran to Head of the agency pan India. Prior to this elevation, Ramachandran was Vice-President and Group Creative Director at iContract.
Tasneem Limbdiwala Oct 15, 2008 8:34 AM
Television viewers can look forward to several new offerings on Hindi general entertainment channels. Reality shows, fiction-based shows, family soaps and festival-specific shows – there is something to cater to every taste. Several of the new shows are slated to premiere on October 13, 2008.
Tasneem Limbdiwala Oct 10, 2008 8:30 AM
OgilvyAction has been appointed by Brooke Bond Lipton Tea to handle a combination of digital and out-of-home activities on a project basis. The agency will handle the project for a period of three to six months. Tribal DDB is the agency on record for the business.
Tasneem Limbdiwala Oct 7, 2008 8:14 AM
Airtel all set to foray into the direct-to-home (DTH) space and to herald its entry, the telecom service provider has unveiled a four-film teaser campaign with the tagline ‘See you at home. Soon’. The main campaign is expected to break soon. Airtel has reportedly earmarked Rs 45-50 crore for the initial stage. JWT India is the creative agency for Airtel DTH, while Madison Media is the media agency.
Tasneem Limbdiwala Oct 7, 2008 8:06 AM
Turner Entertainment has roped in Ashish Thukral as Marketing Head for Cartoon Network and Pogo channels. He moves from USL, where he was posted as General Manager, Media, and was based in Bangalore. At Turner, Thukral will be based in Mumbai. Thukral replaces Bikram Duggal at Turner.
Tasneem Limbdiwala Oct 6, 2008 8:28 AM
Godrej Sara Lee has appointed Lowe India to handle the creative mandate for its household insecticide brand ‘Hit’ following a multi-agency pitch. The incumbent agency is Publicis Ambience. Madison handles the media duties on the account.
Tasneem Limbdiwala Oct 6, 2008 8:25 AM
Tools that become today’s modern ideas in creating a good communication for the brand, thus helping a relationship building exercise for the brand, came under the scanner on one of the sessions on the concluding day of the 17th Asia Brand Congress. The two-day event was held in Mumbai on September 25-26 and was presented by Times Now. exchange4media.com was the online media partner, while Pitch and Impact were the trade media partners.
Tasneem Limbdiwala Sep 29, 2008 9:40 AM
The 17th Asia Brand Congress 2007 began in Mumbai on September 25. The two-day event had some of the best brand managers in the world converging under one roof to share their views and form opinions on the importance of branding. This year’s theme is ‘Communicating a brand that connects, engages and inspires audiences’.
Tasneem Limbdiwala Sep 26, 2008 9:18 AM
Bates 141 India has elevated Sandeep Pathak as CEO. Pathak, who takes charge with immediate effect, replaces Subhash Kamath, who has been made Managing Partner at BBH. Meanwhile, Sonal Dabral, Regional Creative Director, Asia Pacific, and Chairman India, Bates 141 has appointed an Executive Committee that will include Pathak, Vijay Singh, MD, 141 Sercon; Manosh Mukherjee, COO, Bates 141, and Dheeraj Sinha, Chief Strategy Officer.
Tasneem Limbdiwala Sep 26, 2008 8:56 AM
Winners of Ad Club Bombay’s Young Achievers Awards 2008 were declared at a well-attended ceremony in Mumbai on September 24. The annual Awards have been instituted to encourage the young talent in the advertising and marketing communications industry.
Tasneem Limbdiwala Sep 25, 2008 9:33 AM
GlaxoSmithKline (GSK) Pharmaceuticals India, which had recently launched its special breast cancer drug Tykerb and would soon be announcing some new vaccines, are on the lookout for an agency to handle its creative duties for this business.
Tasneem Limbdiwala Sep 24, 2008 8:50 AM
JWT India has won the creative duties of travel portal Cleartrip.com following a multi-agency pitch. Noel Swain, Vice-President, Marketing (All India), Cleartrip.com, has confirmed the development and said that the ad spends are substantial. He, however, refused to quote a figure. Publicis India is the incumbent agency, while the media duties are being handled in-house by the client.
Tasneem Limbdiwala Sep 19, 2008 8:35 AM
Following the completion of the acquisition of its 49 per cent stake by TBWA\Worldwide together with Omnicom, TBWA\India has entered a new phase. However, for Shiv Sethuraman, CEO, TBWA\India Group, the game plan continues to be the same and the completion of the acquisition is just a formality.
Tasneem Limbdiwala Sep 16, 2008 8:40 AM
Star Union Dai-ichi, the proposed new insurance venture promoted by Bank of India, Dai-ichi and Union Bank, has invited advertising agencies to pitch for its creative business. Kamalji Sahay, CEO, Star Union Dai-ichi Life Insurance, has confirmed the development. The pitch would take place from September 18- 25, 2008.
Tasneem Limbdiwala Sep 16, 2008 8:29 AM
Laughter is the best medicine for one’s health and for a brand’s health too, going by the success of brands like Fevicol, Kurkure, and Perfetti Van Melle. Far from trivialising the brand, the humour quotient in the ads has created a strong brand recall. However, there have been cases where the humour has fallen flat. So, how much is too much and what works? exchaneg4media.com speaks to some industry leaders to find out.
Tasneem Limbdiwala Sep 16, 2008 8:12 AM
Gopinath Menon, Senior VP-Media, TBWA\India, has put in his papers. Menon had spent nine years at the agency holding the responsibilities of National Media Planning and Buying Head for India. Currently serving his notice period, Menon plans to take up new challenges and move away from the monotonous.
Tasneem Limbdiwala Sep 12, 2008 8:18 AM
Dubai-based Emirates Airline has assigned its creative duties to O&M. The account size is estimated at well over Rs 10 crore. Euro RSCG is the incumbent agency. MPG is the media agency on the account.
Tasneem Limbdiwala Sep 11, 2008 8:16 AM
The word has been out for a while and now Partha Sinha has made the move too. Sinha has put in his papers at Publicis, where he was Chief Strategy Officer for the Southeast Asia market. Even as his destination next is not decided yet, majority bets are on BBH India.
Tasneem Limbdiwala Sep 8, 2008 8:08 AM
Godrej Sara Lee is on the lookout for a creative agency for its household insecticide brand ‘Hit’ and has called for a creative pitch. The incumbent agency is Publicis Ambience, while Madison is the media agency.
Tasneem Limbdiwala Sep 5, 2008 8:23 AM
Yet another rumour doing rounds in the Indian advertising fraternity is that WPP has decided to merge Bates 141 with Grey Worldwide. Some have even added Equus Red Cell to the mix. We are not saying it has happened already, but exchange4media has brought this rumour on the table. And a closer look shows that in the present scenario, the move may just benefit both companies, especially from a human resource point of view.
Tasneem Limbdiwala Sep 1, 2008 7:49 AM
Tata Sky has awarded the creative duties of its soon-to-be-launched personal video recorder (PVR) to O&M. The win comes following a multi-agency pitch. Industry sources have pegged the account size well upwards Rs 10 crore. Meanwhile, Rediffusion DYR continues to handle the creative duties of the mother brand ‘Tata Sky’. Maxus is the media agency for the new product as well.
Tasneem Limbdiwala Aug 29, 2008 8:10 AM
SAB has assigned its creative duties Pickle, the agency launched by the Interpublic Group to handle the channel’s creative business, following a multi-agency pitch. Anuj Kapoor, Business Head, SAB, has confirmed the news. Industry sources have estimated the account size to be around Rs 12-15 crore. Leo Burnett is the incumbent agency.
Tasneem Limbdiwala Aug 28, 2008 8:06 AM
DTH service provider Tata Sky, which had recently unveiled its new product – personal video recorders (PVR) – that it plans to launch later this year, is now looking for a creative agency to handle the product launch. However, Rediffusion DYR will continue to be the main agency for the umbrella brand Tata Sky.
Tasneem Limbdiwala Aug 21, 2008 8:22 AM
It is hard to believe, but ‘Ek Sur’ or ‘Mile Sur Mera Tumhara’, the musical ode to India’s unity in diversity created by Ogilvy India, has completed 20 years. The agency celebrated this milestone in true Indian spirit and paid tributes to Suresh Malik, the film’s creator, as well as the Government of India.
Tasneem Limbdiwala Aug 18, 2008 8:34 AM
The word ‘global pitch’ has been doing the rounds in India with much more frequency of late. Home grown Jet Airways and Kingfisher International Airlines have even announced their ‘global’ agencies. So, are we headed to the age when global pitches are no longer about an account won in another country, but a ‘global’ agency adding a ‘desi’ business to its kitty? exchange4media.com takes a look at what global pitching implies, and the first traces of it coming from Indian entrepreneurs.
Tasneem Limbdiwala Aug 12, 2008 8:22 AM
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