`Date-wise News`

‘The task is to have that sensitivity and good enough product to give relevant ROI to advertisers’

“Both from the domestic and international points of view, I am as enthusiastic about India as I was 18 months ago. The two characteristics that we see are that a number of corporates are cutting down the number of media partners they are working with, but there are other companies that are increasing their spends even as they are asking for better ROI,” says Jonathan Howlett, Director - Advertising Sales, BBC World News Ltd.

exchange4media Staff Jan 27, 2009 7:22 AM

Hindware promises a whole new world in the bathroom

Hindustan Sanitaryware & Industries Ltd, which has been consistently coming up with campaigns for its sanitaryware brand Hindware, has unveiled its print campaign with a new tagline ‘Get Charged’ that seeks to present the bathroom as exclusive space that a person needs away from today’s stress-filled life to ‘get charged’.

exchange4media Staff Jan 27, 2009 7:15 AM

Hero Honda, Jaypee Cement roped in as official sponsors for Indo-Lanka series

Close on the heels of acquiring the global commercial rights of the India-Sri Lanka cricket series 2009, Nimbus Sport has closed its sponsorship and perimeter deals. Hero Honda and Jaypee Cement have been signed on as official sponsors for the series for which IDBI Fortis has already been signed on as title sponsor.

exchange4media Mumbai Bureau Jan 27, 2009 7:14 AM

RAM-less Chennai FM players devise ways to keep track of listeners

Perception, top of the mind recall, listerners’ initiative, knee jerk decisions and programming manoeuvres – all these have evolved as the various tools at the hands of the Chennai FM players to fight the challenges imposed by the absence of a common audience measurement system.

exchange4media Staff Jan 27, 2009 7:13 AM

Time for Internet to go rural in a big way in India

3.3 million is not a small figure by any means. This is the number of Internet users in rural India, according to the I-Cube 2008 report. While Internet service providers and related players are looking to tap this growing market, there are several hurdles in the way. exchange4media speaks with some digital players to map the road ahead.

Robin Thomas Jan 27, 2009 7:12 AM

Music royalty issue: ‘Don’t kill the golden goose’, radio industry tells music industry

The AROI has reacted sharply to the criminal case filed against Apurva Purohit, CEO, Radio City, and President, AROI, and other officials of Radio City for copyright violation. The AROI has said that the unreasonable demand of the music industry was killing the radio industry.

exchange4media Staff Jan 27, 2009 7:11 AM

Bucking the trend: Show me the slowdown baby! Admen embark on new ventures

With the ad industry in the grip of the economic slowdown, several agencies have gone on cost-cutting drive, freezing recruitments and putting on hold several plans. But there is also a breed of admen, who have found opportunities amid such tough times and are venturing out on their own – Agnello Dias, Santosh Padhi, Sukumar Menon, Jagdish Acharya. A look at what drives these men to buck the trend.

Tasneem Limbdiwala Jan 27, 2009 7:08 AM

Nike India on the lookout for new creative partner

Sportswear major Nike India is scouting for a new creative partner and is already in talks with agencies. The decision to call for a creative pitch is in keeping with Nike’s global affiliation communication strategy. JWT India is the incumbent agency.

Tasneem Limbdiwala Jan 27, 2009 7:07 AM