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Etisalat (Emirates Telecommunications), a telecom operator based in the UAE, is on the lookout for a creative partner. Etisalat has picked up 45 per cent stake in Indian telecom firm Swan Telecom Pvt Ltd for $900 million in a move to enter the Indian market.
Tasneem Limbdiwala Apr 8, 2009 7:57 AM
Neeraj Nayar, President, Contagious Communications, examined some new trends in advertising on Day Two at GoaFest 2009. According to him, these were times of convergence and added that advertising needed innovation that involved risk as well.
Tasneem Limbdiwala Apr 3, 2009 8:49 PM
With JWT India and GroupM dominating the Industry Leadership Conclave, it looks like WPP agencies are here to enjoy GoaFest to the hilt. Officials from all JWT India offices are in South Goa right now – we understand around 250 delegates are here from the agency.
Tasneem Limbdiwala Apr 3, 2009 9:34 AM
Stage is set for the Media Abby Awards on April 3, 2009. There have been no leaks here, as was in the case of Creative Abbys. Some questions are being raised about the open judging process that was introduced three years ago. exchange4media speaks to some industry leaders on their take on open judging and closed judging.
Tasneem Limbdiwala Apr 3, 2009 9:30 AM
Neo Sports has complained to the Advertising Standards Council of India (ASCI) against an ad of Ten Sports in which the latter claims to be the No. 1 sports channel. The complaint has been upheld by the ASCI Code and the industry body concluded that the claim in the ad was misleading in ambiguity. The ad has been suspended temporarily.
Tasneem Limbdiwala Apr 1, 2009 8:16 AM
CavinKare has assigned the creative duties of its fruit juice brand ‘Maa’ to Bates 141 Chennai. The agency already handles the creative duties of CavinKare’s hair care division that includes brands like Chik, Meera and Nyle Shampoos. Mediaedge:cia is the media agency for CavinKare’s FMCG brand.
Tasneem Limbdiwala Mar 27, 2009 7:42 AM
Following a multi-agency pitch, TBWA\India has bagged the creative business of India Today Group brand Mail Today and Meow FM. Besides TBWA\India, the other agencies in fray included Pickle and Capital Advertising. The account size is estimated in the region of Rs 10-15 crore.
Tasneem Limbdiwala Mar 26, 2009 8:06 AM
Close on the heels of aligning some of its key brands with BBH India, Marico Ltd has assigned the creative duties of its two other brands – Sweekar and Revive – to Rediffusion Y&R. Publicis Ambience is the incumbent agency for the two brands. Rediffusion Y&R already handles Marico brands like Hair & Care and Silk & Shine.
Tasneem Limbdiwala Mar 26, 2009 8:01 AM
Jockey’s India franchise holder, Page Industries, has awarded its media business to MPG Bangalore. The account size is pegged in the region of Rs 10 crore. It may be recalled that Jockey had recently assigned its creative business to Mudra Bangalore following a multi-agency pitch.
Tasneem Limbdiwala Mar 24, 2009 8:03 AM
The Advertising Standards Council of India (ASCI) has released its report for the period October-December 2008 on ads that were either withdrawn or modified. A total of 29 ads had been brought under the scanner, of which two ads have been withdrawn, five modified, and one already ended as it was an event-specific time bound communication.
Tasneem Limbdiwala Mar 23, 2009 8:18 AM
Indian agencies put up a strong show at the AdFest 2009, held in Pattaya, Thailand from March 19-21, bagging 27 metals. Leo Burnett India topped the list with 11 metals, followed by McCann Erickson and JWT India (four each), Rediffusion Y&R and O&M India (two each), Contract, Creativeland Asia, TBWA\India and Publicis (one each).
Tasneem Limbdiwala Mar 23, 2009 8:12 AM
Shortlists have been announced for the Festival of Media 2009, a global festival of media creativity and innovation to be held in Valencia. Five Indian media agencies have made it to this shortlist – Starcom with two entries, and Madison Media, MediaCom and ZenithOptimedia with one entry each.
Tasneem Limbdiwala Mar 19, 2009 8:26 AM
Following round one of the judging process for Media Abbys, the shortlist for the final round were announced on March 17. There are 77 entries shortlisted for the final rounds across 13 categories. The Media Abby Awards will be held on April 3 during the GoaFest 2009.
Tasneem Limbdiwala Mar 18, 2009 8:25 AM
Across 13 categories, 77 entries have been shortlisted for the final rounds of Media Abby’ Awards. The winners will be announced on April 3, 2009 during the Goafest 2009.
Tasneem Limbdiwala Mar 17, 2009 5:22 PM
Over 417 entries across 13 categories have been received this year for the Media Abby Awards. The first round of judging for the media awards entries were held on March 16 in Mumbai. Shashi Sinha, CEO, Lodestar Universal and Co-chairman, GoaFest 2009, has confirmed that 77 entries have been shortlisted for the final round of judging. The shortlist will be announced later today.
Tasneem Limbdiwala Mar 17, 2009 8:17 AM
Parle Agro’s mango drink Frooti has completed a nine-month revamp exercise and is now ready with a new look and campaign that asks ‘Why grow up’. This season, Parle Agro will spend approximately Rs 15 crore on the campaign, starting with a TVC, which has been conceived by team Creativeland Asia and directed by Prakash Varma of Nirvana films.
Tasneem Limbdiwala Mar 17, 2009 8:11 AM
Honda SIEL Cars India (HSCI), which recently announced the launch of Jazz in India, has roped Meridian Delhi to handle the creative duties for the new car. It may be noted here that Dentsu continues to handle the creative mandate for all Honda brands in India. Dentsu Media will also handle the media duties of the new launch.
Tasneem Limbdiwala Mar 16, 2009 9:06 AM
Pankaj Raina, Head of Marketing Services with Times OOH, has decided to move on. He has joined G2Rams as Head of Marketing Services – West. Raina will be reporting to Sameer Mutreja, MD, G2Rams.
Tasneem Limbdiwala Mar 13, 2009 8:10 AM
Ravi Krishnan, Vice Chairman of IPL’s Rajasthan Royals franchise, is believed to be moving back to his former role of Managing Director at IMG India. Krishnan moves back to IMG India after two years. He had earlier spent over 11 years with IMG South Asia, based in India.
Tasneem Limbdiwala Mar 6, 2009 7:03 AM
Bhaskar Group’s radio venture, My FM, is on the lookout for a new creative agency. The incumbent for the business is RK Swamy Delhi. It is believed that agencies have been invited to make their presentations. The FM station plans to advertise through the outdoor medium and BTL activities.
Tasneem Limbdiwala Mar 5, 2009 7:40 AM
Battling cost cuts, salary cuts, hiring freeze – and all that accompanies a slowdown – Mudra is finding its own way out of the rut to keep its creative juices flowing. While there is no fixed mantra to ‘unshackle creativity’, for Mudra it is passionately supporting good creative work and the ‘Friday Sessions’ that commenced three months ago.
Tasneem Limbdiwala Mar 3, 2009 8:00 AM
London-based creative and strategy company DixonBaxi is exploring the Indian market to understand the emerging design and creative mood. It may be recalled that in January 2009, Vyas Giannetti Creative had tied up with six global design specialists, including DixonBaxi, to launch a specialised Design and Communication Cell.
Tasneem Limbdiwala Feb 26, 2009 7:11 AM
Quadrant Communications has beefed up its creative team with the appointment of Viren Kamdar as Executive Creative Director. The agency has also recently bagged two new accounts – Peninsula Land Ltd and Scandic Food India Pvt Ltd. Rajan Narayan, President and Chief Executive, Quadrant Communications, has confirmed the developments.
Tasneem Limbdiwala Feb 26, 2009 7:10 AM
HDFC Bank, which recently launched the ‘HDFC Bank Meritus Scholarship’, is taking forward this initiative via two TVCs titled ‘Must be Serious’ and ‘Making a Mess’. The campaign has been conceptualised by Satbir Singh, NCD, and Nilesh Vaidya, Senior Creative Director, Euro RSCG. Ravi Deshpande Films has produced the films.
Tasneem Limbdiwala Feb 25, 2009 7:22 AM
Sportswear major Nike India, which had called for a pitch process some time back for a new creative partner, has decided to remain with its current agency, JWT India. The creative pitch call was mainly in keeping with Nike’s global affiliation communication strategy. The account size is in the vicinity of Rs 80-100 crore.
Tasneem Limbdiwala Feb 24, 2009 7:17 AM
Pitch magazine and Madison Media joined hands for a special session on ‘The Road Ahead for Indian Media’ in times of tough economic conditions. The session was held in Mumbai on February 20 and sought ways to manage toplines and bottomlines more efficiently. The special session was a follow-up to the Pitch-Madison Media Advertising Outlook 2009, released in January 2009.
Tasneem Limbdiwala Feb 23, 2009 6:48 AM
National carrier Air India is reviewing its creative duties, and while at it, is also scouting for a media agency. This is the first time that Air India is planning to appoint a media agency for its communication mandate. The account size could not be ascertained at the time of filing this report, but is believed to be substantial.
Tasneem Limbdiwala Feb 23, 2009 6:44 AM
The concluding day of FICCI Frames 2009 kicked off with a session on ‘De-risking the cinema business: Revenue models in film marketing’. The session brought under the scanner the various concerns and the elements that have evolved in the last 10 years to de-risk the industry and discussed on what more needs to be done in that regards.
Tasneem Limbdiwala Feb 21, 2009 7:27 AM
With the Lok Sabha elections slated for April-May 2009, hectic political activities are underway. Close on the heels of two leading parties – the Congress and the BJP – scouting for creative agencies for their campaigns, the Nationalist Congress Party (NCP) is also geared for the action. Industry sources confirm that the party is on the lookout for creative agency to handle its political campaign.
Tasneem Limbdiwala Feb 13, 2009 7:11 AM
Whether or not Indian agencies bring in awards by the droves in the international arena, Indian advertising professionals are being increasingly feted to be part of international advertising awards juries. exchange4media looks at the trend in recent times and speaks with the admen on what it means for the Indian advertising industry.
Tasneem Limbdiwala Feb 9, 2009 6:57 AM
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