`Date-wise News`

‘Radio needs to showcase its power of the medium’

Globally, radio has been a more tactical medium, which is closer to the point of sale. There have been successes, but we haven’t been able to put a finger on it and say this is the way radio can be used. Largely, the onus lies on radio players like us to propagate and educate about the medium. Radio needs to showcase its power of the medium, says Jayyant Bhokare, COO, Radio Indigo.

exchange4media Staff Feb 5, 2009 7:08 AM

Platinum Media bags Rs 25-cr media business of NDTV Imagine

GEC NDTV Imagine has appointed Platinum Media, the media brand of Madison Group, to handle its media mandate. The business moves from Maxus. Industry sources expect the business to be easily upwards of Rs 20-25 crore. In the meanwhile, there is no change in the creative mandate, which continues to remain with McCann Erickson.

Tasneem Limbdiwala Feb 5, 2009 7:08 AM

Kidzee helping explore the uniqueness in every child

Kidzee, a chain of pre-schools, has come up with a TV campaign that seeks to show that every child has unique skills and personality that need to be nurtured. The ad sports the tag line, ‘Every child is unique’. Ignitee India is the creative agency behind the campaign, while the production house is Jigsaw Films.

exchange4media Staff Feb 5, 2009 7:07 AM

Global Youth Marketing Forum: Youth does not want change, they are the change

Speaker after speaker at the two-day Global Youth Marketing Forum, held in Mumbai on February 3-4, gave their views on marketing to today’s youth. The Forum sought to demystify what today’s Gen Y thought, felt and acted on, the issues that they reacted to the environment that they lived in. A major chunk of the discussions was also devoted to the Internet medium, where most youths are to be found today.

exchange4media Staff Feb 5, 2009 7:06 AM

Global Youth Marketing Forum: There is need to constantly evolve one’s brands

The day two of the Global Youth Marketing Forum, held in Mumbai on February 4, saw eminent panellists like Andrea Kraushaar, Youth Strategy and Research Director, Youth Dynamix; Zarina Mehta, CEO, Bindass; and Rajagopal Menon, COO, Contests2win.com, discuss ways to keep track of the youth mindset, attitudes, demands and aspirations.

Robin Thomas Feb 5, 2009 7:04 AM

Century Plyboards, Tupperware star in ‘Billu Barber’; Rs 2 cr paid for visibility

Red Chillies Entertainment has lined up Century Plyboards and Tupperware for its upcoming film ‘Billu Barber’, starring Shah Rukh Khan. Irrfan Khan and Lara Dutta. Between Century Plyboards and Tupperware, the film has got Rs 2 crore.

Robin Thomas Feb 5, 2009 7:03 AM

Genre Check: And Star widens the gap again

Much as was expected, the latest TAM numbers see a widening of the gap between Star Plus and Colors again. Star Plus has scored 317 GRPs in the week, while Colors is at 271 GRPs. Zee TV has 209 GRPs, Sony is at 75 GRPs, Star One is at 63, and NDTV Imagine is at 61 GRPs. Sahara One is at 49 GRPs this week, while SAB at 47 GRPs and 9X is at 31 GRPs.

Noor Fathima Warsia Feb 5, 2009 7:02 AM

Layoffs and cost cuts at BCCL as it prepares for a rough year ahead

Bennett, Coleman & Company Ltd (BCCL) is arming itself to brave out the year ahead. BCCL’s top management has issued some stern directives to cut down on the company’s costs in every way possible. The steps include pink slips handed out to executives across functions, and across the BCCL print operations in the various markets. Even as BCCL officials were not available for comments on the report, sources from the company have said that the next few weeks would see the company let go of more of its executives.

Noor Fathima Warsia Feb 5, 2009 7:02 AM