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While mediums like television and print have seen cost cutting in terms of lay-offs and salary cuts, and radio has also gone slow on hiring with no increments this year, digital players, too, have been impacted by the slowdown. exchange4media finds out how this sector is coping with the slowdown effects.
Robin Thomas May 4, 2009 8:30 AM
While not many are happy with the average TV ratings for Season 2 of the Indian Premier League (IPL), one sector that is experimenting with IPL2 and is in satisfactory mode as of now is the mobile industry. Quite a few mobile players have latched on to the tournament, taking all the action directly to the mobile screens, and it is not just SMSes.
Robin Thomas May 1, 2009 11:01 AM
TAM Media Research’s six metro market ratings for Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad for day 9, 10 and 11 of the Indian Premier League, played on April 26, 27 and 28, respectively, have given advertisers something to look forward to.
Robin Thomas May 1, 2009 8:44 AM
The average ratings for all the eight days played in the IPL Season 2 are out and they show a mere 4.61 TRPs. While the numbers may be low and perhaps in line with expectations, it is widely believed at as the tournament progresses, there would be more surprises rating wise and the teams’ performance as well.
Robin Thomas Apr 30, 2009 8:31 AM
Gowri Satyamoorthy Kapre has put in her papers as National Marketing Head at Fever FM. She is reportedly moving to Hindustan. Neeraj Chaturvedi, Station Head Delhi, is taking over the mantle of National Marketing Head. He will also continue in his current role of Delhi Station Head.
Robin Thomas Apr 30, 2009 8:06 AM
The television ratings for Season 2 of the Indian Premier League (IPL) for all eight days – April 18-25, released by TAM Media Research show an average rating of 4.61 TRPs.
Robin Thomas Apr 29, 2009 7:38 PM
IPL2 has introduced strategy breaks after every 10 overs, which last for seven and a half minutes, and has sparked debate among the IPL players and BCCI over creating distraction among viewers. But will these breaks really lead to losing viewership? exchange4media finds out.
Robin Thomas Apr 29, 2009 8:36 AM
ESPN-STAR Sports (ESS) has hiked its T20 World Cup ad rates by 50 per cent, charging over Rs 5 lakh for a 10-second spot. The broadcaster is expecting over Rs 240 crore revenue from the T20 World Cup this year. exchange4media speaks to a few media planners to find out if the T20 World Cup would witness similar ratings of 2007.
Robin Thomas Apr 29, 2009 8:11 AM
Going by the 15-week trend of RAM data in the Bangalore market, Big FM has emerged as the clear leader, followed by Radio Mirchi. However, it is the third slot that is seeing a tough fight between Radio One, Fever FM, Radio City and even AIR FM1 Rainbow.
Robin Thomas Apr 28, 2009 8:11 AM
The second season of IPL is well underway and the numbers are trickling in. The most challenging part is building on to the success of Season 1 and for the individual teams to build up fan loyalty. A month-long online research study carried out by Dentsu India seeks to find out how fans decide on team loyalty.
Robin Thomas Apr 27, 2009 8:30 AM
According to TAM ratings for IPL in six metros, which were out on April 23, 2009, the numbers fluctuate between 4 TRPs and 6 TRPs per match, a slight dip when compared to 5 TRPs and 7 TRPs per match last year. exchange4media speaks to a few media planners to get the numbers story.
Robin Thomas Apr 24, 2009 9:15 AM
Goan football club Churchill Brothers has entered into an exclusive partnership with Total Sports Asia (TSA) for sponsorship and licensing activities. It is also believed that TSA is looking at revenue of $2 million across media rights, sponsorship, licensing and merchandising. The long term partnership is said to be for more than 10 years.
Robin Thomas Apr 24, 2009 8:06 AM
Compared to the first season of the Indian Premier League (IPL), activities, especially on-ground activities, have been comparatively low key in Season 2. However, enthusiasm of the various FM radio partners of IPL franchises has not been dampened and they continue with their initiatives around the T20 mega property.
Robin Thomas Apr 23, 2009 10:49 AM
Several brands are riding the Indian Premier League (IPL) wave. The T20 tournament is also seen giving a boost to mobile gaming and has spawned quite a few games already. exchange4media takes a look at some of the mobile gaming initiatives being taken.
Robin Thomas Apr 21, 2009 12:20 PM
Comparisons have been drawn between the Indian Premier League (IPL) and the Super Bowl of the US. Both are hot sports properties with a lot of hype and advertising monies involved. exchange4media spoke to some media planners and sponsors of IPL teams, who said there is still some road to be covered before IPL achieves Super Bowl status.
Robin Thomas Apr 21, 2009 12:19 PM
Time Monitoring Pvt Ltd, considered to be a pioneer in media monitoring in the country, has launched a web-based application – timeinfocentre.com – to bring state-of-the-art monitoring services for television and out of home media. The company aims to monitor the Internet media as well.
Robin Thomas Apr 21, 2009 8:50 AM
After a nearly four-year stint with Clear Channel, a global player in out-of-home advertising, Sudhakar Sharan has now joined entertainment company TIC Integrated Marketing Services as General Manager - Retail and Exhibitions. Sharan will be reporting to Gaurav Dhall, Managing Director, TIC. Sharan was Head of Sales (North) at Clear Channel.
Robin Thomas Apr 20, 2009 3:03 PM
Arun Tadanki has put in his papers at Monster.com as President - Asia Pacific. He is joining Yahoo! as MD, South Asia, Middle East and Africa. Tadanki will take charge from May 2009.
Robin Thomas Apr 17, 2009 7:43 AM
TAM Media Research’s integrated data and insights service on sports, TAM Sports, has been welcomed by industry players in sports arena. TAM Sports aims to make the dynamics of TV viewing, sponsorship and TV marketing simpler, measurable and accountable for advertisers, TV broadcasters and sports associations.
Robin Thomas Apr 17, 2009 7:42 AM
The sixth Mirchi Kaan Awards has received around 750 entries across 15 categories, which is more or less the same as last year’s numbers. The Mirchi Kaan Awards 2009 will be presented in Mumbai on May 8, 2009. According to the jury, the quality of radio advertising has also remained the same as last year.
Robin Thomas Apr 16, 2009 8:20 AM
Masterfile, a global visual content licensor, has partnered with Conceptual Media Solutions to launch Masterfile India for clients in India. Through this partnership, Masterfile aims to expand its operations in the South Asian region. Creative agencies can benefit from this partnership because of the kind of images and the service provided by Masterfile through its websites.
Robin Thomas Apr 15, 2009 8:01 AM
The economic slowdown has not left the Indian FM radio industry untouched. However, unlike most sectors, there haven’t been reports of largescale downsizing or paycuts in the FM sector so far. Nevertheless, various FM players have now put on hold fresh recruitments and are resorting to other cost-saving measures.
Robin Thomas Apr 15, 2009 7:59 AM
Red FM has maintained its leadership position in Mumbai. As per RAM data, Red FM on week 13 led the FM pack with a 16 per cent market share. Radio Mirchi follows with 14.4 per cent share and Fever FM with 13.9 per cent market share. While AIR FM2 Gold and Big FM shared the fourth slot, Radio City saw a decline in its ratings.
Robin Thomas Apr 14, 2009 8:16 AM
With barely five days to go for the IPL 2, the various League franchises have ramped up their activities that range from unveiling merchandising to innovations in brand building exercise. exchange4media speaks to a couple of IPL franchises to find out how they are going about their preparations.
Robin Thomas Apr 14, 2009 8:15 AM
There has been a top level change at Radio Mirchi’s marketing function. National Marketing Head Kavita Bagga has moved out of Radio Mirchi and joined Times OOH as National Key Accounts Head. Sujata Bhatt takes over from Bagga as Mirchi’s National Marketing Head. She will be responsible for devising and implementing key marketing strategies at Mirchi.
Robin Thomas Apr 10, 2009 8:13 AM
In a bid to showcase creative works that sometimes go unnoticed at various ad awards, MyPopkorn.com has announced the launch of ‘myPOPKORN Creative Awards’. A 360-degree campaign has been unveiled for the Awards with an ad spend of close to Rs 1 crore across mediums. The campaign will break in the week starting April 11, 2009.
Robin Thomas Apr 10, 2009 8:09 AM
Mediaedge:cia (MEC) on April 8, 2009 organised its first ‘Food for Thought’ session aimed at sharing the insights on consumer expectations from IP2 and their estimates of television ratings for IPL 2. As per MEC’s estimates, IPL2 might see an average drop of 7 per cent in its TV ratings. This drop is due to a combination of the forthcoming general elections and the change in venue as well.
Robin Thomas Apr 9, 2009 8:01 AM
Posterscope India, the global OOH agency from the Aegis Media, is bullish about India and is eyeing a growth of 100-plus per cent this year, as against a 3-4 per cent growth in the OOH industry. In exclusive conversation with exchange4media, Annie Rickard, President, Posterscope Worldwide and Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, share their plans ahead.
Robin Thomas Apr 9, 2009 8:01 AM
Vertical ad networks are still at a very nascent stage in India, constituting less than 10 per cent of the advertising pie. However, with focussed content, vertical ad networks are gaining in popularity. In order to understand the medium better, exchange4media media spoke to some key industry players and this is what they had to share.
Robin Thomas Apr 7, 2009 8:28 AM
In exclusive conversation with exchange4media, Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group, and Pushkar Sane, Chief Digital Officer, North and South Asia, Starcom MediaVest Group, speak about a tighter collaboration between Solutions | Digitas and Starcom IP and drawing greater synergies within VivaKi.
Robin Thomas Apr 7, 2009 8:28 AM
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