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According to RAM data for all people 12 plus, all place of listening, from week 1 to 21, the Mumbai FM market has thrown up quite a few surprises. The fluctuations in the market have left no clear winner, thus signifying that perhaps the days of a single market leader are over. Nevertheless Red FM, the once dominant FM station in Mumbai, still leads the pack.
Robin Thomas Jun 5, 2009 8:19 AM
The exchange4media Conclave 2009 drew to a close on an even more enthusiastic note than it had begun. The afternoon sessions saw discussions on media accountability, a power-packed CEO Roundtable and India TV’s Rajat Sharma delivering the valedictory address. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
Robin Thomas Jun 4, 2009 12:03 PM
The e4m Conclave 2009, currently underway at Mumbai’s ITC Grand Central Sheraton, is maintaining the enthusiastic vein in which it had started off. The post-lunch sessions saw Andrew Rashbass, CEO, The Economist Group speaking on ‘Mass Intelligence’. Then there was the keynote address by Asit Mehra, EVP, Omnicom Worldwide.
Robin Thomas Jun 3, 2009 6:35 PM
The fourth exchange4media Conclave 2009 has commenced at Mumbai’s ITC Grand Central Sheraton today to a packed house. The day-long Conclave is presented by Star News and powered by Hindustan Times.
Robin Thomas Jun 3, 2009 2:10 PM
Adlabs Films has got the Government nod to demerge its radio business. Following this, Big FM will be transferred to Reliance Unicom Ltd, post which the company will get listed in the BSE and the NSE. Reliance Unicom will issue shares in the ratio of 1:1. Market analysts have called this a good move that will help take a higher FDI inflow.
Robin Thomas Jun 3, 2009 8:46 AM
Of the Rs 650 crore Internet advertising, display or banner ads alone is worth Rs 300 crore, while Search is worth Rs 350 crore, which has seen a significant increase from last year. exchange4media speaks to some digital agencies to find out the future trends and growth of online banner advertising in India.
Robin Thomas Jun 2, 2009 8:03 AM
Ad Magnet, the fourth generation ad network launched by DGTL Media, is in bullish mode. Not only is the ad network set to launch its home grown video ad network by mid-June 2009, it is also eyeing a growth of over 250 per cent in 2009-10. As per the April 2009 comScore report, Ad Magnet has touched of 7.6 million unique visitors in India.
Robin Thomas Jun 1, 2009 8:04 AM
A lot is expected from Ambika Soni, the new Information and Broadcasting Minister, as she takes charge. The media industry is looking forward to some positive developments during her tenure and some definitive decisions on several issues. exchange4media speaks to leading FM players to find out what’s there on their wishlist for the Minister.
Robin Thomas Jun 1, 2009 8:01 AM
Following the recent culmination of IPL2 and with the ICC T20 World Cup just round the corner, TAM Media Research undertook a study to compare the performance and deliveries of both these popular cricket properties. The study indicates that IPL has managed more eyeballs than T20 World Cup.
Robin Thomas May 29, 2009 11:54 AM
The Twenty20 cricket format has been a big hit and has strengthened its position further with the recently concluded IPL2. However, it was the maiden ICC T20 World Cup that set the ball rolling, and with India winning the championship, the Cup of joy runneth over. exchange4media gauges the mood of media planners regarding the forthcoming ICC T20 World Cup 2009.
Robin Thomas May 29, 2009 9:54 AM
Red FM swept the fourth Indian Excellence in Radio Awards with a total 11 awards, including ‘Best FM Station’ Award. The Indian Excellence in Radio Awards were given away at a ceremony in Mumbai on May 27, 2009. Radio Mirchi and Big FM bagged eight and six awards, respectively.
Robin Thomas May 28, 2009 8:52 AM
The robust growth of the FM radio sector in India despite the current economic scenario has been encouraging. The FM sector is expected to grow further once the Phase III rollout happens. Some prominent FM players share their views on the challenges and opportunities ahead for the sector.
Robin Thomas May 28, 2009 8:51 AM
Amid the slowdown gloom, MouthShut.com is quite bullish, eyeing over 120-150 per cent growth in all terms – from revenue generation to site usage and registration and so on. Apart from its growth targets for 2009, MouthShut.com is also on a hiring spree. The company recently announced salary hikes for several of its employees this year.
Robin Thomas May 21, 2009 8:43 AM
TAM AdEx data has again put Vodafone as the most visible brand during the Indian Premier League Season 2 from April 18 to May 9, 2009. Nevertheless, a couple of matches have also shown FMCG brands like Lifebuoy Total and Ponds also increasing their share.
Robin Thomas May 20, 2009 9:47 AM
Online vertical ad network, Networkplay.in, which claims to have grown over 40 per cent in the first quarter itself, is confident of growing more than 60 per cent in the third quarter. The company has already generated 45-50 per cent of the annual numbers from its exclusive partnership with Linkedln alone. Sunil Punjabi, Co-founder and VP, Networkplay, shares the network’s growth plans with exchange4media.
Robin Thomas May 20, 2009 8:34 AM
The second edition of the Indian Premier League (IPL) has seen the introduction of several innovative initiatives to keep viewers engaged with the tournament, be it contests, computer and mobile games or various promotional activities. exchange4media takes a look at some of these initiatives.
Robin Thomas May 18, 2009 10:12 AM
The second edition of the Indian Premier League (IPL) has seen the introduction of several innovative initiatives to keep viewers engaged with the tournament, be it contests, computer and mobile games or various promotional activities. exchange4media takes a look at some of these initiatives.
Robin Thomas May 18, 2009 8:59 AM
Celebrating its 60th anniversary, Adidas’ focus in Asia now would be to expand in a mono-branded environment that allows it to tell the story of the brand and lets consumers to interact directly with the brand. Timo Pape, Director – Sport Style, Adidas, shares the sportswear brand’s plans for India.
Robin Thomas May 15, 2009 9:01 AM
The ratings for Season 2 of the Indian Premier League (IPL) have gone down further. According to TAM data, IPL2 ratings in the all India market, CS4+ years show a TVR of 3.78 for all the matches played from May 3 to May 9, 2009. The average television rating from April 26 to May 2, 2009 on the other hand was at 4.08 TVR.
Robin Thomas May 14, 2009 10:15 AM
The Mumbai FM market has sprung yet another surprise with Fever FM taking the top slot on week 17. Red FM, which has been the undisputed leader in Mumbai, is a close second. The challenge now for Fever FM is to maintain the leadership position.
Robin Thomas May 14, 2009 9:04 AM
The ratings for Season 2 of the Indian Premier League (IPL) have gone down further. According to TAM data, IPL2 ratings in the all India market, CS4+ years show a TVR of 3.78 for all the matches played from May 3 to May 9, 2009. The average television rating from April 26 to May 2, 2009 on the other hand was at 4.08 TVR.
Robin Thomas May 14, 2009 9:02 AM
The IRS 2009 R1 data has the FM radio industry by and large fuming as some see their station leading in a particular city where they are not even present. This has led to most FM players saying that they preferred RAM over IRS for the former’s accuracy and in places where RAM is not present, some of them commissioned their own research.
Robin Thomas May 13, 2009 9:36 AM
The TAM Media research rating for IPL2 from April 26 to May 2, 2009 matches showed the average ratings for the C&S category was 4.08 TVR, whereas that of digital was 5.92 TVR. The ratings released this week have shown a slight dip as compared to the ratings released for April 18-25, 2009 matches. exchange4media.com spoke to media planners to find out whether the digital ratings have any kind of impact on the advertisers.
Robin Thomas May 11, 2009 10:25 AM
The IRS 2009 R1 data released on May 8, 2009 has put Radio Mirchi on the top, followed by AIR FM Rainbow and Big FM in the top 10 list for FM radio players. However, in terms of gain in listeners in the last six months, SFM has gained the highest of 3.09 per cent, as compared to Radio Mirchi’s 1.53 per cent increase in listenership.
Robin Thomas May 11, 2009 8:02 AM
The sixth Mirchi Kaan Awards saw 750 entries this year. In all there were 10 Gold winners this year, with McCann Erickson and Leo Burnett dominating the metals tally. Some of the award winners that exchange4media spoke to immediately after the awards ceremony in Mumbai on May 8, share their views on the quality of radio advertising in India.
Robin Thomas May 11, 2009 7:56 AM
The Mobile Marketing Association (MMA) has announced the launch of its India Local Council. The Council will be headed by two elected Co-Chairs, who will also be part of the MMA regional leadership committee. exchange4media finds out about the Council’s priorities and building a credible measurement metrics.
Robin Thomas May 6, 2009 8:22 AM
Sanjay Sharma, GM – Mumbai, Mediacom, has reportedly put in his papers after a nearly two-year stint. He has set up his own venture, named SNJ Media Services Pvt Ltd, that would operate under the brand name Synergy.
Robin Thomas May 6, 2009 8:21 AM
The TAM AdEx data for the seven days of IPL 2 – from April 19 to 25 – show Vodafone, Airtel, Nokia, Castrol CRB Turbo and Axe Deodorant as the top five most watched brands. Among the ‘On Screen’ brands, DLF IPL and iplt20.com are among the top five most visible brands.
Robin Thomas May 5, 2009 9:54 AM
The 16 week RAM data for the Kolkata market shows that Radio Mirchi has continued to maintain its leadership position in the Eastern metro, followed by Big FM and Friends FM. Amaar FM has emerged in the fourth position this year.
Robin Thomas May 5, 2009 8:45 AM
Girish Shah, Head of Branding, Reliance ADA Group, has been nominated to the CMO Council Worldwide’s Asia Pacific Advisory Council. The CMO Council is a worldwide body of marketing professionals and the advisory board in Asia Pacific includes nearly 30 for B2B and about 15 for B2C companies.
Robin Thomas May 4, 2009 8:31 AM
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