Date-wise News

Several brands are riding the Indian Premier League (IPL) wave. The T20 tournament is also seen giving a boost to mobile gaming and has spawned quite a few games already. exchange4media takes a look at some of the mobile gaming initiatives being taken.

Robin Thomas Apr 21, 2009 12:20 PM

Comparisons have been drawn between the Indian Premier League (IPL) and the Super Bowl of the US. Both are hot sports properties with a lot of hype and advertising monies involved. exchange4media spoke to some media planners and sponsors of IPL teams, who said there is still some road to be covered before IPL achieves Super Bowl status.

Robin Thomas Apr 21, 2009 12:19 PM

Time Monitoring Pvt Ltd, considered to be a pioneer in media monitoring in the country, has launched a web-based application – timeinfocentre.com – to bring state-of-the-art monitoring services for television and out of home media. The company aims to monitor the Internet media as well.

Robin Thomas Apr 21, 2009 8:50 AM

Grey India has appointed Bindu Sethi as National Planning Director for the agency. In her new role, Sethi, who has 20 years’ experience, will focus on building strategic and 360-degree capabilities with the servicing teams as also build a strategic department at Grey India. She will be based in Delhi and will report to Jishnu Sen, COO, Grey India.

exchange4media Mumbai Bureau Apr 21, 2009 8:42 AM

The second round of winners announced at the Festival of Media Awards 2009 had some good news for India. There were five Indian entries shortlisted and Madison Media’s entry, titled ‘Condom’, which was a campaign for BBC World Service Trust, has won in the Best Communications Strategy category.

Noor Fathima Warsia Apr 21, 2009 8:41 AM

Is the game up for media agencies? Mike Cooper, CEO, PHD, chose this question to begin the second Media Agency Reprise session at the Festival of Media 2009, currently on at Valencia, Spain. He observed that the increase in the number of global pitches indicated that media agencies were in trouble. He, however, stated that media agencies were good at changing, and Dominic Proctor, CEO, Mindshare, seconded him.

Noor Fathima Warsia Apr 21, 2009 8:40 AM

The Media Agency Reprise series at the Festival of Media 2009, currently on at Valencia, Spain, made discussions more interesting when the CEOs of media agencies delved on the points emerging from the previous panel. Steve King, Worldwide CEO, ZenithOptimedia, and Maria-Luisa Francoli, CEO, MPG, said that not only was the road ahead about growth in markets like India and China, but also in mediums like television.

Noor Fathima Warsia Apr 21, 2009 8:39 AM

The Festival of Media organisers ensured a day packed with sessions and speakers as the Festival began full-fledged on April 20, 2009. The opening speaker for the discussion was Fernando Rodes Vila, CEO, Havas Worldwide. Rodes Villa and a battery of speakers that followed deliberated on all the aspects that were leading the transition of the global media industry.

Noor Fathima Warsia Apr 21, 2009 8:38 AM

The final session of Day Two at the Festival of Media 2009, currently on in Valencia, Spain – Global CEO Spotlight – was a high-powered discussion where AdAge Editor Jonah Bloom chatted with Jack Klues, CEO, Managing Partner VivaKi; Nick Brien, President & CEO, Mediabrands; Mainardo de Nardis, CEO, OMD Global; and Dominic Proctor, CEO, Mindshare, on the recession, its impact on media services and some aspects that need a closer look today.

Noor Fathima Warsia Apr 21, 2009 8:37 AM

Nokia is progressing steadily in the pitch process for its media duties. The process that commenced nearly a month back is in another round of presentations at present. It is understood that GroupM has not participated in the Nokia pitch, which means the media duties would move away from GroupM soon. While globally, MediaCom was handling Nokia, in India, the media mandate was with Maxus. Nokia’s ad spends are pegged in the vicinity of Rs 200 crore.

Noor Fathima Warsia Apr 21, 2009 8:36 AM