Date-wise News

Indian Oil Corporation Ltd (IOCL) has empanelled three creative agencies – Dentsu, Percept’s AMO Communications and Interpublicity – for its corporate business. The empanelment is for a period of two years. The size of the business is estimated in the region of Rs 10 crore.

exchange4media Mumbai Bureau Apr 17, 2009 9:15 AM

Following a multi-agency pitch, Bank of Baroda has roped in Euro RSCG, Mudra and PerceptH as its creative partners. Prior to this development, five agencies – Euro RSCG, Mudra, FCB Ulka, Lintas Personal and Interpublicity – were handling the account. MPG is the media agency.

exchange4media Mumbai Bureau Apr 17, 2009 9:14 AM

Southern channels have already started setting the summer mood for their audiences by revamping their content line-ups. Amidst the Lok Sabha election and IPL frenzy, a slew of programmes have been launched by the Southern GECs targeting audiences across sections and getting the vacation mood right.

exchange4media Staff Apr 17, 2009 7:47 AM

Starcom MediaVest Group has finally announced the launch of its MediaVest brand in India. With Dinesh Singh Rathore as the agency’s head, MediaVest Worldwide will begin operations from Mumbai, Bangalore and Chennai. SMG has already moved a set of clients under the MediaVest umbrella.

exchange4media Mumbai Bureau Apr 17, 2009 7:45 AM

Mediaedge:cia has appointed Manjiri Kamat as General Manager for its Mumbai and Bangalore operations. Kamat takes charge from May 4, 2009. She is currently leading the MEC operations in Malaysia and will be returning to India after three years. In her new role, Kamat will be reporting to T Gangadhar, Managing Director, MEC India.

exchange4media Staff Apr 17, 2009 7:44 AM

The One Show Creative unConference, which is presented as part of New York’s ‘Creative Week NYC’ will take place in New York on May 7 and 8, 2009. The unConference favours a flexible, participant-driven format. Unlike a traditional conference, where topics and speakers are set by organisers months in advance, unConference participants create the agenda live.

exchange4media Mumbai Bureau Apr 17, 2009 7:44 AM

Arun Tadanki has put in his papers at Monster.com as President - Asia Pacific. He is joining Yahoo! as MD, South Asia, Middle East and Africa. Tadanki will take charge from May 2009.

Robin Thomas Apr 17, 2009 7:43 AM

TAM Media Research’s integrated data and insights service on sports, TAM Sports, has been welcomed by industry players in sports arena. TAM Sports aims to make the dynamics of TV viewing, sponsorship and TV marketing simpler, measurable and accountable for advertisers, TV broadcasters and sports associations.

Robin Thomas Apr 17, 2009 7:42 AM

After a span of five years, Britannia Industries is reviewing its media duties. Even though official comments were not available at the time of filing the report, sources close to the development inform that a pitch for the media mandate of this FMCG major is underway at present and that a decision on this would be taken shortly. At present, the business is with Maxus India.

Noor Fathima Warsia Apr 17, 2009 7:41 AM