Date-wise News

Real gives its viewers an opportunity to participate in their show ‘Sarkaar ki Duniya Dekho Aur South Africa Jao’ and win tickets to South Africa to watch the Rajasthan Royals play Live. All the winners will get an all-expenses-paid trip to South Africa.

exchange4media Mumbai Bureau Apr 9, 2009 12:32 PM

Sun Direct, the DTH service provider launches high definition broadcast in India. HDTV is considered one of the world’s best digital broadcast platforms with a higher resolution than traditional television system. HDTV will improve the viewer experience by about five times over a regular television.

exchange4media Staff Apr 9, 2009 12:13 PM

4P’s Business, Marketing and Advertising magazine announced the Power 2009 Awards at a ceremony held in Mumbai on April 8. The Power Awards acknowledge corporate leaders who have made a product into a brand. The winners were awarded across 23 categories for their achievements.

Tasneem Limbdiwala Apr 9, 2009 8:20 AM

Impatience is the new life, especially for the Indian youth. This is the peg that Airtel Telemedia Services has used to promote the 8mbps speed for Airtel Broadband service. And to catch the young audience, the campaign is using the digital medium in a big way, along with traditional media. The campaign is conceptualised by Rediffusion DYR.

exchange4media Staff Apr 9, 2009 8:20 AM

Even as quite a few publications have either closed down or deferred launch plans, there are some that are bucking the slowdown trends and hitting newsstands in a planned manner. exchange4media finds out from these new entrants how to make the most of the slowdown and launch and survive in tough market conditions.

exchange4media Staff Apr 9, 2009 8:07 AM

In keeping with the growing importance and the high growth potential of South East Asia, Aegis Media has expanded its network in the region by signing new affiliations with agencies in Pakistan, Bangladesh and Vietnam. Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media, has confirmed the development.

exchange4media Mumbai Bureau Apr 9, 2009 8:06 AM

The One Club has put together a festival celebrating all forms of creativity – titled ‘Creative Week NYC’ – that will take place in New York from May 4-8, 2009. The announcement was made by Mary Warlick, CEO of The One Club. Creative Week NYC includes three awards shows honouring the year’s best achievements in advertising, interactive media and design, in addition to events devoted to digital, music, film and the fine arts.

Noor Fathima Warsia Apr 9, 2009 8:03 AM

Mediaedge:cia (MEC) on April 8, 2009 organised its first ‘Food for Thought’ session aimed at sharing the insights on consumer expectations from IP2 and their estimates of television ratings for IPL 2. As per MEC’s estimates, IPL2 might see an average drop of 7 per cent in its TV ratings. This drop is due to a combination of the forthcoming general elections and the change in venue as well.

Robin Thomas Apr 9, 2009 8:01 AM

Posterscope India, the global OOH agency from the Aegis Media, is bullish about India and is eyeing a growth of 100-plus per cent this year, as against a 3-4 per cent growth in the OOH industry. In exclusive conversation with exchange4media, Annie Rickard, President, Posterscope Worldwide and Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, share their plans ahead.

Robin Thomas Apr 9, 2009 8:01 AM

We are recently experiencing the trends seen 10 years back coming back in new avatar – categories like boutique stores, furniture stores, PSU banks and insurances, and real estate, localised brands are suddenly seen on outdoor mediums. In January 2009, we witnessed less inventory and more bookings. I predict this trend will continue, though the industry will still be ruled by telecom, financials and media - entertainment. Moreover, inventory balancing will be done by localised advertisers.

exchange4media Staff Apr 9, 2009 12:00 AM