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In just its third year, IPL has a long way to go before it can join the ranks of EPL (English Premier League) or the Super Bowl. Despite the commercial success of IPL, one wonders whether the fanfare could be broadened further and what lessons IPL can learn from EPL.
Robin Thomas Apr 6, 2010 11:38 AM
According to the RAM data for SEC ABC 12 plus from week 50 of 2009 (December 6-12) to week 12 of 2010 (March 14-20), Radio Mirchi continues to lead in the Kolkata market, closely followed by Big FM and Friends FM.
Robin Thomas Apr 6, 2010 8:26 AM
It’s now just a matter of time when the Government will announce its FM Phase III policies. The Phase III rollout will see the addition of another 700 FM stations to the already existing 200 private FM stations in India. In the meantime, the Radio Investors Forum had recently met I&B Minister Ambika Soni and communicated the serious issues facing the industry and also regarding the FM Phase III policy. exchange4media finds out from industry players whether the industry is actually ready for the Phase III rollout.
Robin Thomas Apr 2, 2010 8:22 AM
According to the latest TAM data, the average TVR for IPL3 matches in the CS 4+ category from March 21-27 is 4.82 per cent. While the TVR of the last 23 matches of IPL3 may be lower than Season 1, IPL3 certainly has the highest cumulative reach for the last 23 matches – 121 million – as compared to the last two years.
Robin Thomas Apr 1, 2010 8:42 AM
Mid-Day Infomedia is on an aggressive growth mode. Mid-Day has already announced a hike around the weightage of 15 per cent in its ad rates, which would be effective from May 1, 2010. Manajit Ghoshal, MD and CEO, Mid-Day Infomedia Ltd, shares more on the group’s focus areas in the year ahead.
Robin Thomas Apr 1, 2010 8:41 AM
According to TAM data for all India market in CS4+ category, for the first 14 matches – from March 12-20 – Mumbai emerged as the city that is most glued to IPL3 matches, followed by Kolkata, Delhi, Chennai, and Bangalore. exchange4media speaks to media planners to get their views on whether the city factory has finally settled in during IPL.
Robin Thomas Mar 31, 2010 10:21 AM
According to the latest RAM data from week 50 of 2009 to week 11 of 2010, in the SEC ABC 12+ category for the Delhi market, Radio Mirchi continues its lead, followed by Fever FM and AIR FM2 Gold. Interestingly, though the ratings of Mirchi saw a marginal decline, it dramatically picked up in the last two weeks.
Robin Thomas Mar 31, 2010 8:41 AM
IPL3 has seen extensive use of the 5-10 second ad breaks that appear on screen during the matches. Moreover, the third umpire screen is also used for these 5-10 second commercials. exchange4media finds out from industry experts on whether these ad breaks are serving any purpose and whether they have high recall value.
Robin Thomas Mar 29, 2010 9:45 AM
According to TAM Sports for the six metros in CS 4+ SEC ABC for the first 14 matches – from March 12-20, 2010 – the contributory share of female audience is 36 per cent. Given this figure, exchange4media finds out from media planners on their views regarding the contributory share of female audience and their impact on Hindi GECs.
Robin Thomas Mar 29, 2010 9:44 AM
Digital media is steadily growing in India, and instances like Youtube securing the online rights for live streaming IPL matches, or July Systems taking the IPL to the mobile screen, has brought further cheer to the digital industry. Various mobile and online companies are already riding the IPL3 wave, and there are high expectations from gaming companies as well. exchange4media spoke to industry players on the opportunities IPL provides for digital media, and for gaming in particular.
Robin Thomas Mar 26, 2010 10:01 AM
According to the latest numbers from TAM for CS 4+ all India market during IPL3, the average TVR of the 14 matches played between March 12 and March 20, is 4.69 per cent, with a cumulative reach of 108 million.
Robin Thomas Mar 25, 2010 10:08 AM
The addition of two new teams – Pune and Kochi, which cost more than $600 million – has taken the IPL valuation to new heights and also reiterated advertisers’ confidence in the property. However, has IPL reached its peak and is there any further it can go? exchange4media finds out from media planners.
Robin Thomas Mar 24, 2010 8:29 AM
Like the last two years, this year too several IPL franchises have roped in radio partners to reach out to their audience. The ad revenues of FM radio partners are expected to see a jump of about 15 per cent this year. exchange4media speaks to a few industry players to get their view on IPL as a property and the advertising opportunities it provides.
Robin Thomas Mar 23, 2010 8:24 AM
The home coming seems to be paying off for IPL in its third season. As per TAM data for CS 4+, for six metros from March 12-16, 2010, average ratings for IPL3 is higher than that of IPL2, even if marginal. However, it is low when compared to the ratings of the inaugural IPL. exchange4media attempts to gauge which way the IPL winds are blowing.
Robin Thomas Mar 22, 2010 10:31 AM
The 11th edition of FICCI Frames came to an end on March 18, 2010 on a happy note with I&B Minister Ambika Soni announcing several sops for the entertainment industry during her valedictory speech. The Government is also learnt to have finalised the Cinematography Act to curb piracy.
Robin Thomas Mar 19, 2010 8:38 AM
Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The idea is to provide passengers travelling in Mumbai’s auto rickshaws with short, crisp and quick-to-read articles that’ll ensure a delightful ride.
Robin Thomas Mar 16, 2010 8:25 AM
According to the latest RAM data, Big FM continues its massive lead in Bangalore during week 45 to week 9 in the SEC ABC category. Its nearest rival, Radio Mirchi, is a distant second, though the FM station has managed to make slight gains in its ratings in the last two weeks. The top two are followed by Fever FM, Radio City, Red FM and Radio One.
Robin Thomas Mar 13, 2010 7:28 AM
Sourabh Rawal has been appointed as Regional Sales Manager – West at Tyroo, an online advertising network that connects websites (publishers) with advertisers who want to run advertisements. Rawal will be responsible for all operations and business development for the West market and will be reporting to Narayan Murthy Ivaturi, National Sales Manager, Tyroo.
Robin Thomas Mar 10, 2010 9:12 AM
Institute for Technology and Management (ITM), which offers full time masters programmes, has appointed Ignitee Digital Solutions as their online agency. Besides creating a website, Ignitee will be putting together active digital clients and cover all important aspects of the digital domain as part of its communication mix for ITM. Creatives will also play critical role.
Robin Thomas Mar 10, 2010 7:50 AM
Not much entertainment options are available in Jammu and Kashmir. Being the state’s sole private FM station, Big FM has been adding some entertainment value to the airwaves, along with Government-owned All India Radio (AIR). exchange4media takes a look at the FM radio scenario in the J&K market and the challenges and opportunities.
Robin Thomas Mar 9, 2010 7:46 AM
Mediaedge:cia (MEC), in its third edition of ‘Food for Thought’ session, held in Mumbai on March 5, predicted an increase of 14 per cent in viewership for IPL3 vis-à-vis IPL2, but 4 per cent lower than the inaugural IPL. These predictions are for the league matches and among Adults, 15+ years, ABC and CS.
Robin Thomas Mar 8, 2010 7:23 AM
The India- South Africa ODI series saw an average TVR of 5.0 per cent, which is a combination of both Neo Cricket and DD1 in the TG CS 4+. Most media planners that exchange4media spoke to felt that these ratings were not as per expectations despite India playing well and Tendulkar scoring a double ton.
Robin Thomas Mar 8, 2010 7:21 AM
US-based CineMaya Media Inc has appointed Rajiv Mishra as COO and President of the group. Mishra will be based in Delhi and will be responsible for the entire India operations. He will be reporting to Sunil Hali, Chairman, CineMaya Media Group.
Robin Thomas Mar 5, 2010 7:32 AM
Abhishek Verma has put in his papers as Head of Marketing and Communication at Neo Sports. March 4 was reportedly his last day with the organisation.
Robin Thomas Mar 5, 2010 7:30 AM
SnapDeal.com, an e-commerce service launched on February 4, 2010, already has presence in Mumbai, Delhi and Bangalore. The company aims to expand to the top 25 cities of India by the end of 2010. Kunal Bahl, CEO, Jasper India, which owns SnapDeal, shares the company’s growth plans with exchange4media.
Robin Thomas Mar 3, 2010 7:23 AM
Integrid Media is set to launch an integrated digital platform, Maxxper, by March-end 2010. Maxxper will be led by Tarun Singh, Co-Founder and VP, Digital Media. With the launch of Maxxper, Integrid Media is targeting a revenue growth of 200 per cent y-o-y for the next 2-3 years.
Robin Thomas Mar 3, 2010 7:22 AM
Stage is set for the Hockey World Cup 2010, which is being held from February 28 to March 13 in Delhi. Ten Sports, which has broadcast rights for the championship, is expecting a rating of 2 TVR at least on key matches, which is said to be equivalent to test matches. However, some media planners doubt whether the matches would garner mass audience.
Robin Thomas Mar 2, 2010 6:12 AM
Radio City has announced the elevation of Ashit Kukian to COO and President – Ad Sales. Besides Kukian, there have been some other senior level elevations – Anil Dimri has been elevated to CTO and Senior EVP, Sagorika Kantharia is now EVP & Head – HR, while Reshma Khalid has been elevated to CFO & VP, and Rachna Kanwar to VP - Digital Media & New Business.
Robin Thomas Feb 27, 2010 7:48 AM
Sachin Tendulkar’s double century in the second ODI and India’s remarkable victories in both the ODI matches against South Africa have raised the expectations of media planners and the broadcaster in gaining maximum eyeballs. exchange4media finds out more.
Robin Thomas Feb 26, 2010 6:54 AM
Big FM Mumbai station has roped in comedian Raju Srivastav as a radio jockey for its breakfast show ‘92.7 FM ki laughter local’ along with RJ Vrajesh Hirjee. The aim is to increase the humour quotient of the breakfast show. The FM station has earmarked a marketing budget of over Rs 1 crore.
Robin Thomas Feb 25, 2010 7:35 AM
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