Authors
FMCG brands are increasingly logging on to online advertising and how. According to the WebChutney Digital Media Outlook Report 2009, the current online spends of the FMCG category, which stands at around Rs 16 crore, is expected to increase to almost Rs 72 crore in 2009-10, a whopping 353 per cent jump. exchange4media finds out where and how will this growth come from.
Robin Thomas Sep 1, 2009 8:37 AM
The 19-week trend from week 15 to week 33, as per RAM data for the Mumbai market, all people 12 years and above and all places of listening, shows Radio Mirchi in the top spot, way ahead of its nearest rival Red FM. Also vying for the second slot in a close fight are Big FM, Radio City, Fever FM and Air FM2 Gold.
Robin Thomas Aug 31, 2009 7:47 AM
With more and more brands embracing digital advertising, many have even learnt that the new media is getting fragmented and, therefore, the need for a 360 degree communication within the medium itself is important to reach out to their TG. exchange4media finds out more on this emerging trend from some industry experts.
Robin Thomas Aug 28, 2009 9:04 AM
With the successful completion of the Emvie Awards 2009, which had received over 450 entries, with 59 case study presentations making it to the shortlist, there are even greater expectations from the Emvies next year. Apurva Purohit, Chairperson, Emvies Committee and CEO, Radio City, shares her plans for Emvies 2010.
Robin Thomas Aug 24, 2009 8:58 AM
There were no surprises at the Emvie Awards 2009, which were held in Mumbai on August 21, 2009. A total 59 shortlisted entries were competed for the Emvies. Mindshare led the pack of the 45 award winners, followed by Maxus, Madison Media and Lodestar Universal.
Robin Thomas Aug 22, 2009 8:45 AM
Neo Sports is all geared up for the back to back cricket series on the channel, beginning first week of September and continuing till March 2010. The broadcasting company is targeting total revenue of around Rs 1,000 crore. In conversation with exchange4media, Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd, throws more light on the plans ahead.
Robin Thomas Aug 21, 2009 8:18 AM
A little over a year after its launch on July 28, 2008, consumer knowledge and consulting firm Ormax Media claims to have achieved break-even. Buoyed by the financial results, the firm is now looking to further expand into the media and entertainment domain. Shailesh Kapoor, Director, Ormax Media, shares about the way ahead for the company.
Robin Thomas Aug 20, 2009 8:18 AM
Three years since its launch in May 2006, My FM has announced that it has achieved break-even for the period of April-July 2009. The FM station from the Bhaskar Group has reported a gross turnover of Rs 13.39 crore in this period.
Robin Thomas Aug 19, 2009 9:24 AM
ONGC has been chosen as the title sponsor for Nehru Cup 2009, while Airtel, Hero Honda and Emami are the associate sponsors. Zee Sports, the media partner for this tournament, has launched a 360-degree campaign for its promotion. According to estimates, Zee Sports is eyeing more than Rs 10 million in revenues from this football tournament.
Robin Thomas Aug 19, 2009 9:10 AM
The 17-week trend (week 15 to week 31) of RAM data for day part 7 am to 11 am for the Bangalore market shows Big FM to be the most popular FM station, at least in weeks 30 and 31. However, Radio Mirchi and Fever FM have also emerged as strong competitions for the top slot in morning listenership.
Robin Thomas Aug 18, 2009 8:52 AM
With India all set to host the inaugural edition of T20 Champions League 2009, which is scheduled to be held in Delhi, Bangalore and Hyderabad from October 8-23, 2009, exchange4media.com takes a look at how two IPL teams – Delhi Daredevils and Deccan Chargers – are looking at the much talked about League.
Robin Thomas Aug 17, 2009 8:29 AM
As India celebrates her 62nd Independence Day on Saturday, August 15, 2009, exchange4media speaks to Indian radio industry honchos to find out the one freedom the industry would like to celebrate this Independence Day. An exclusive dipstick survey.
Robin Thomas Aug 14, 2009 9:23 AM
The morning listenership on Delhi’s FM radio space belongs to Radio Mirchi, Fever FM and AIR FM2 Gold, with Mirchi maintaining a clear lead over the rest. This was revealed by the RAM data for all people 12 years and above, all places of listening, from week 15 to week 30, day part 7 am to 11am.
Robin Thomas Aug 13, 2009 8:19 AM
Hello FM has entered into a strategic content tie-up with BBC Radio, a move that has been done keeping an eye on the Phase III of FM rollout. Meanwhile, the FM venture of Malar Publications has also been rechristened as Radio Hello. Rajeev Nambiar, CEO, Radio Hello, shares the FM player’s growth plans with exchange4media.com.
Robin Thomas Aug 12, 2009 8:48 AM
Following CEO Tim Wright’s departure early this year, Indian Premier League team Deccan Chargers has appointed Dinesh Wadhwa as COO. Wadhwa moves from ICICI Bank, where he was Regional Manager. Meanwhile, shuttler Saina Nehwal has been roped in as brand ambassador for the IPL franchise.
Robin Thomas Aug 11, 2009 8:15 AM
Beating slowdown trends, Zapak Digital Entertainment is eyeing over 100 per cent revenue growth year-on-year in 2009-10. The company also aims to provide a lot more innovative advertising and also setting up around 300 gaming cafes across the country. Rohit Sharma, COO Zapak.com, shares the company’s growth plans and more with exchange4media.com.
Robin Thomas Aug 10, 2009 7:44 AM
The Internet sector may be a cluttered market today, but the online industry in India is said to be growing at the highest rate as compared to other mediums. Despite this growth, one of the challenges that some in the industry see is the lack of the industry’s ability to monetise the web traffic. exchange4media.com gets an industry overview on this.
Robin Thomas Aug 7, 2009 7:52 AM
Neo Sports is going the digital way for marketing the channel. In addition, Neo Sports has recently launched a new corporate website, which will very soon launch a Neo fan engagement section on the website. In conversation with exchange4media.com, Abhishek Verma, Head Marketing and Communication shares more light on the digital initiative.
Robin Thomas Aug 6, 2009 7:11 AM
Launched in July 2009, Zimblee digital campaign tool, an online advertising self-service platform from Yureekah Software Technologies, is targeted at publishers and advertisers. In conversation with exchange4media.com, Devaraj Southworth, Founder and COO, Yureekah, speaks at length about Zimblee’s growth plans in 2009-10.
Robin Thomas Aug 5, 2009 7:58 AM
When it comes to cricket, marketers can’t get it wrong. After the success of Season 2 of the Indian Premier League (IPL), followed by the T20 World Cup, activity is now building up around the innovative T20 format Champions League, which will commence from October 8, 2009. exchange4media finds out more about the marketing activities and expectations from this tournament.
Robin Thomas Aug 4, 2009 8:10 AM
‘Winning customers with in-game advertising’ was the theme of the closed door impact Roundtable conference, which was held in Mumbai on July 31. Industry experts like Karl Gomes, Raghav Anand, Akshay Garg, Hrishi Oberoi, Manoj Malkani, and Mahesh Murthy discussed a host of issues surrounding the advergaming industry and its future.
Robin Thomas Aug 3, 2009 8:13 AM
There is an explosion waiting to happen in the Indian entertainment and media, but first certain issues, including regulatory issues, need to be sorted out. Better content, long term plans and constant innovation will also aid to the growth of the Indian entertainment and media industry. A PwC panel discussion held in Mumbai highlighted several interesting aspects of this industry.
Robin Thomas Jul 31, 2009 8:49 AM
Every brand, every media platform is looking at logging on to social media, given its growing importance in India today. This also includes the various FM radio players, who are taking to social media in a significant way to interact and reach out to their TG. exchange4media delves further into this growing trend.
Robin Thomas Jul 29, 2009 8:12 AM
After a stint of almost eight years, Jiggy George has quit Cartoon Network, where he was Executive Director, and was also responsible for the theatrical business of the company. Details on his next destination were not available at the time of filing the report. Sources inform that George’s last working day with Turner is July 31 2009.
Robin Thomas Jul 28, 2009 8:27 AM
The 14-week trend in the Mumbai market as per to the latest RAM data tracking morning listenership shows Radio Mirchi, Red FM and AIR FM2 Gold closely competing for the top slot, with Radio Mirchi nudging past the rest to emerge as the No. 1 FM station among the morning listeners in week 28.
Robin Thomas Jul 28, 2009 8:24 AM
Known more for the monuments, heritage and culture, India is not one of the foremost destinations as far as sports tourism is concerned. In a bid to explore this aspect, the Ministry of Tourism had given its nod to European sports channel Eurosport to shoot a special show, ‘Sports Trip’, in India. exchange4media finds out more about this initiative and how sports can help attract more tourists to India.
Robin Thomas Jul 25, 2009 8:11 AM
The 13-week trends as per RAM data for weeks 15 to 27 has put Radio Mirchi in the numero uno position once again, this is probably the second time that the FM station has become No. 1 in all four markets. exchange4media spoke to some media planners on what it means for the FM station.
Robin Thomas Jul 24, 2009 8:17 AM
There have been strong speculations about SFM set to be rebranded as Red FM. Though neither Red FM nor SFM have been forthcoming with any comments in this regard, exchange4media spoke to some media planners to get their views on this development. Most have given this move the thumbs up.
Robin Thomas Jul 24, 2009 8:16 AM
Neo Cricket has got busy with a revamp exercise that involves launching a new tagline for the brand, to making a complete change in its show packaging. The channel is in an aggressive marketing mode and has earmarked nearly Rs 4 crore as marketing budget. Neo Sports, too, is working on a complete revamp, which is scheduled to be visible from October this year.
Robin Thomas Jul 23, 2009 8:32 AM
The concluding session of the ‘Percept Business Conclave’, held in Mumbai on July 18, 2009, focused on entertainment and was titled ‘Is content King or is packaging God?’ Panelists at this session included Andrey Purushottam, Harish Dayani, MK Anand, Neeraj Roy, and Rajesh Sawhney. The session was moderated by Paritosh Joshi.
Robin Thomas Jul 20, 2009 8:11 AM
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