Date-wise News

There has been a top level change at Radio Mirchi’s marketing function. National Marketing Head Kavita Bagga has moved out of Radio Mirchi and joined Times OOH as National Key Accounts Head. Sujata Bhatt takes over from Bagga as Mirchi’s National Marketing Head. She will be responsible for devising and implementing key marketing strategies at Mirchi.

Robin Thomas Apr 10, 2009 8:13 AM

The Indian Society of Advertisers (ISA) has come down strongly against the multiple tickers, bugs and towers running at the bottom and sides of the TV screen commercial breaks and has confronted the National Broadcasters Association (NBA) on the same. ISA has issued a release order stating that advertisers would not pay for the ads if the tickers are not removed by a given date.

exchange4media Staff Apr 10, 2009 8:11 AM

“Digital OOH started in the last one year or so. Though it expands the overall OOH market, it still remains to achieve critical mass. As a medium there is a possibility of interacting with the TG on real-time, which needs to be exploited,” says M Kumar, GM - Brand Development, Jagran Engage.

exchange4media Staff Apr 10, 2009 8:10 AM

In a bid to showcase creative works that sometimes go unnoticed at various ad awards, MyPopkorn.com has announced the launch of ‘myPOPKORN Creative Awards’. A 360-degree campaign has been unveiled for the Awards with an ad spend of close to Rs 1 crore across mediums. The campaign will break in the week starting April 11, 2009.

Robin Thomas Apr 10, 2009 8:09 AM

On the eve of the Lok sabha elections, McCann Erickson and Lodestar Media have joined hands to create a voter awareness campaign for Association for Democratic Reforms and National Election Watch. The campaign, which sports the theme ‘Sacche ko chune, Acche ko chune’, urges citizens to make an intelligent and informed choice while voting.

exchange4media Staff Apr 10, 2009 8:08 AM

Close on the heels of Lynn de Souza being appointed on the Cannes Lions 2009 media jury, more Indians have been announced on various Cannes juries. They include Meera Sharath Chandra (Cyber Lions), Atul Nath (Promo Lions) and Ashish Khazanchi (Radio Lions). The 56th International Advertising Festival will be held on June 21-27, 2009.

exchange4media Staff Apr 10, 2009 8:06 AM

After Bangalore, Chennai, Hyderabad and Mumbai, Financial Chronicle is now set to hit Delhi newsstands soon, some time in April. The financial daily is priced at Rs 2 in the other cities and it would reportedly be priced the same in Delhi as well.

exchange4media Staff Apr 10, 2009 8:05 AM

I view the digital media scene in India as ‘early’. There is a certain part of the population that has access to the computer and the phone, but everyone still doesn’t. Computer access needs to be more affordable, and also TV and games more technologically advanced. It needs to become more accessible for everyone and not just part of the population that has access to digital technology, who find it useful.

exchange4media Staff Apr 10, 2009 12:00 AM