Date-wise News

While not many are happy with the average TV ratings for Season 2 of the Indian Premier League (IPL), one sector that is experimenting with IPL2 and is in satisfactory mode as of now is the mobile industry. Quite a few mobile players have latched on to the tournament, taking all the action directly to the mobile screens, and it is not just SMSes.

Robin Thomas May 1, 2009 11:01 AM

Bogged by slowdown and in a tough competitive environment, NDTV has reported consolidated revenues of Rs 123.30 crore for the fourth quarter ending March 31, 2009. Its Q4 consolidated net loss stood at Rs 160.36 crore.

exchange4media Staff May 1, 2009 8:56 AM

Following the exit of Gitanjali Murari from the newly-launched Hindi GEC Real, Sharada Sunder, President, Real Global Broadcasting, will be overseeing programming till a replacement is found. Murari was Head of Content at Real and had joined the channel in May 2008.

exchange4media Staff May 1, 2009 8:48 AM

“We want to be more serious and balanced and go beyond ‘breaking news’. We have a very clear focus on ‘Bharat’, which is distinguished from ‘India’. Most media leaders focus more on ‘India’, which is about 6-8 major cities. While I would love to cover the 10 biggest corporates, I would also like to cover Rampur, Indore, Kota,” says Rahul Dev, Editor-in-Chief & CEO, CNEB.

exchange4media Staff May 1, 2009 8:48 AM

Reliance Communications has reported a 3.2 per cent drop in its fourth quarter net at Rs 1,454 crore, as compared to a net profit of Rs 1,503 crore in the corresponding quarter of the last fiscal.

exchange4media Staff May 1, 2009 8:47 AM

The Indian Premier League has seen some unusual tie-ups. Sprite, which is an associate sponsor of Shah Rukh Khan’s Kolkata Knight Riders, is rolling out a special ‘Kholega Toh Milega’ digital initiative. To support this initiative, Sprite (from the Coca-Cola stable) has planned a mass media campaign, for which it has roped in SRK, who has endorsed Pepsi.

exchange4media Mumbai Bureau May 1, 2009 8:46 AM

While most FM stations have been busy with the Indian Premier League (IPL) glitz, some FM stations in Chennai have steered away from all the IPL frenzy for the time being and instead taken up some social causes this summer.

exchange4media Staff May 1, 2009 8:45 AM

TAM Media Research’s six metro market ratings for Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad for day 9, 10 and 11 of the Indian Premier League, played on April 26, 27 and 28, respectively, have given advertisers something to look forward to.

Robin Thomas May 1, 2009 8:44 AM

There are too many scam ads! John Hegarty, who had visited India recently for the GoaFest and was also at the AdFest in Thailand, was appalled at the extensive scam work that was entered and what’s more, those entries were being awarded. So, I think that’s a real problem in Asia generally. Because when creative people don’t care about doing real work well, then the real work is never going to be done well enough. If you want to do scam, it is fine, but when you enter in a creative show, the show should have a separate category for it, called ‘Scam’. So, let’s not pretend.

exchange4media Staff May 1, 2009 12:00 AM