Date-wise News

Sandeep Goel has joined as Vice President and Branch Head of Connext, Delhi, the media agency of the Mudra Group. Prior to this appointment, he was Vice President with the Indian Cricket League (ICL), where he had handled sponsorships.

exchange4media Staff Apr 7, 2009 8:36 AM

Soni Sangwan has put in her papers at MetroNow, where she was Deputy Editor, She is joining Headlines Today as Deputy Editor. Sangwan took charge from April 6, 2009.

exchange4media Staff Apr 7, 2009 8:35 AM

“I think the challenge in India is that different people are adopting different faces, which might be driven by economics and wealth, by age and preference, or by geography. The challenge is to manage transition when different people are using it in different ways and different business models,” says David Kenny, Managing Partner, VivaKi.

exchange4media Staff Apr 7, 2009 8:33 AM

Taj TV India has promoted Manoj Padmanabhan to National Head - Ad Sales of Ten Sports. This post was earlier held by Gargi Kaul, who had put in her papers after a six-year stint with Ten Sport.

exchange4media Mumbai Bureau Apr 7, 2009 8:32 AM

Democracy has found its way to the Television screen said Zee Turner’s Dinesh Jain, adding, if Television 1.0 was about India; Television 2.0 is about Bharat. It is about a Bharat that lives beyond the big cities, and both of these reasserting its distinct identity. A Bharat that demands content in its own myriad languages.

exchange4media Staff Apr 7, 2009 8:31 AM

Youth, or those in the broad age-group of 18-35 years, comprise a huge group inhabiting the virtual world, making digital the favourite medium for a marketer to target this segment. However, this is not the end of the scope for this medium. There are other cross sections of population that can be targeted using this medium and need to be explored.

Tuhina Anand Apr 7, 2009 8:30 AM

Blogging is perhaps the ultimate offering of today’s technology to mankind as the fountainhead of human ego. While blogging has assumed ‘professional’ proportions abroad, in India, it has not advanced much beyond the ego pampering stage. exchange4media explores the blogosphere space to find out how this hugely lucrative medium can be tapped by advertisers.

exchange4media Staff Apr 7, 2009 8:29 AM

Vertical ad networks are still at a very nascent stage in India, constituting less than 10 per cent of the advertising pie. However, with focussed content, vertical ad networks are gaining in popularity. In order to understand the medium better, exchange4media media spoke to some key industry players and this is what they had to share.

Robin Thomas Apr 7, 2009 8:28 AM

In exclusive conversation with exchange4media, Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group, and Pushkar Sane, Chief Digital Officer, North and South Asia, Starcom MediaVest Group, speak about a tighter collaboration between Solutions | Digitas and Starcom IP and drawing greater synergies within VivaKi.

Robin Thomas Apr 7, 2009 8:28 AM