Date-wise News

For the first time in the country, Citi’s Platinum Select Credit Card was recently launched with a unique and interactive game. The game is designed around ‘Virtual Shopping’ using the new Citi Select Credit Card. This idea was conceived and implemented by Mediaedge:cia.

exchange4media Staff Apr 14, 2009 8:16 AM

Red FM has maintained its leadership position in Mumbai. As per RAM data, Red FM on week 13 led the FM pack with a 16 per cent market share. Radio Mirchi follows with 14.4 per cent share and Fever FM with 13.9 per cent market share. While AIR FM2 Gold and Big FM shared the fourth slot, Radio City saw a decline in its ratings.

Robin Thomas Apr 14, 2009 8:16 AM

With barely five days to go for the IPL 2, the various League franchises have ramped up their activities that range from unveiling merchandising to innovations in brand building exercise. exchange4media speaks to a couple of IPL franchises to find out how they are going about their preparations.

Robin Thomas Apr 14, 2009 8:15 AM

The Ramnath Goenka Excellence in Journalism Awards were given away at a special ceremony held in the Capital on April 13, 2009. Television commentator and interviewer Karan Thapar and P Sainath of The Hindu received the Journalist of the Year awards for broadcast and print, respectively. They were among 29 TV and print media journalists awardees.

exchange4media Staff Apr 14, 2009 8:14 AM

The Internet, mobile phones, television, print, outdoor – political parties are leaving no media platform untouched in their campaign trail. The mobile phone has emerged as an important touchpoint in the 2009 Lok Sabha elections, facilitating parties and their leaders to reach out to a wider voter group.

exchange4media Staff Apr 14, 2009 8:10 AM

Following the multi-agency agency, Toyota Motors has appointed PerceptH as its creative partner. The incumbent on the business is Dentsu Communications. Though there was no official confirmation forthcoming at the time of filing the report, a highly placed industry official close to the situation has confirmed the development.

Tasneem Limbdiwala Apr 14, 2009 8:10 AM

After a stint of two years, NDTV Convergence’s CEO, Sanjay Trehan, has put in his papers at the organisation. Trehan quit the organisation on April 13, 2009 and is at present serving his notice period. It is understood that NDTV is yet to find Trehan’s replacement. Details on Trehan’s next assignment were not available at the time of filing the report.

Noor Fathima Warsia Apr 14, 2009 8:09 AM