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The second session of the exchange4media Conclave in Mumbai saw an intense debate on ‘Should media agencies also be media owners?’ While Shashi Sinha of Lodestar Universal was in favour of media agencies being media owners, Ravi Kiran of Starcom MediaVest Group was strongly against it. The session was chaired by Future Group’s Sandip Tarkas.
Robin Thomas Jun 14, 2010 8:49 AM
Delivering the keynote address at the exchange4media Conclave 2010 in Mumbai on June 11, Irwin Gotlieb, Global CEO, GroupM, highlighted the huge opportunities for marketing and advertising industries through digital distribution of media. The session was chaired by Sunil Lulla, CEO, Times Television Group, who engaged Gotlieb in a special one on one. Full coverage of the Mumbai leg of the exchange4media Conclave on June 14, 2010.
Robin Thomas Jun 14, 2010 8:46 AM
Continuing with the IndustrySpeak report on digital agencies versus traditional ad agencies, the second and concluding part finds out what industry experts have to say on the role and scope of specialist digital media agencies in India, the advantages, challenges and the road ahead.
Robin Thomas May 24, 2010 8:26 AM
Specialist digital agencies are making their mark in the India market, despite the nascent stage. While even traditional advertising agencies are setting up digital units, what exactly is the scope for digital advertising in India? Is it overhyped or there really is a huge opportunity waiting to be tapped? exchange4media finds out from digital players from both traditional and specialist agencies.
Robin Thomas May 21, 2010 8:47 AM
RAM data has been providing rich data on the radio industry in India and that too on a weekly basis, however, it is hampered by being limited to only four metros – Mumbai, Delhi, Kolkata and Bangalore. IRS, on the other hand boasts of a far wider reach. How relevant is the IRS data on radio to media planners? exchange4media finds out.
Robin Thomas May 17, 2010 8:23 AM
The IRS 2010 Q1 data for the Kolkata market shows impressive growth in listenership. FM stations in the Eastern metro have not witnessed any major decline in listenership, with Radio Mirchi, Red FM and Big FM leading the field.
Robin Thomas May 15, 2010 9:03 AM
The Indian Readership Survey (IRS) 2010 Q1 data on the radio industry, released by the Media Research Users’ Council (MRUC) once again shows Radio Mirchi as the lead FM radio station across India. Following at No. 2 is Big FM which is a distant second. My FM, which is ranked ninth, has emerged as the fastest growing FM station in India.
Robin Thomas May 14, 2010 8:42 AM
According to IRS 2010 Q1 data, Ajit continues to maintain its leadership position among Punjabi dailies despite a decline in its AIR (Average Issue Readership). On the other hand, Punjabi Tribune, which is ranked third, has emerged as the fastest growing daily with a double digit growth.
Robin Thomas May 10, 2010 8:26 AM
Telugu publications have seen a decline trend in AIR (Average Issue Readership) as per IRS 2010 Q1 data. Eenadu has maintained its leadership position among Telugu dailies. Among the top five Telugu magazines, only Andhra Bhoomi Sachitra Vara Patrika has witnessed growth in its AIR and that too in double digits.
Robin Thomas May 10, 2010 8:24 AM
The advent of FM radio gave a fresh lease of life to the stagnant radio industry in India. That was in 1999, when the Government of India had decided to allow private players to enter the FM broadcasting sector with a 10-year licensing period. Now with Phase III of FM expansion expected soon, exchange4media speaks to industry leaders to find out how the FM journey in India has been, and the road ahead.
Robin Thomas May 10, 2010 8:19 AM
Compared to the top 10 English dailies, the top 10 Hindi dailies have registered growth as per IRS 2010 Q1 data, with not a single daily witnessing de-growth when compared to IRS 2009 R2. This may bring some respite to the print industry. The top 10 Hindi magazines, too, have received good growth, though three of the Hindi magazines among the top ten have witnessed a decline in AIR.
Robin Thomas May 6, 2010 9:16 AM
Sanjeev Srivastava has put in his papers at Sahara Group, where he has been CEO and Editor-in-Chief, heading all media related activities of the Group. When contacted, Srivastava confirmed to exchange4media about his decision to quit the Group, but refused to speak about his next destination.
Robin Thomas May 6, 2010 8:54 AM
The Indian Readership Survey (IRS) 2010 Q1 data, released on May 4, show The Times of India maintaining its leadership position in Mumbai, followed by Mumbai Mirror. In Delhi, on the other hand, Hindustan Times has taken a significant lead over its nearest rival, The Times of India.
Robin Thomas May 5, 2010 8:47 AM
According to IRS 2010 Q1 data, which was released on May 4, the top 20 magazines in India show no major signs of growth in their AIR (Average Issue Readership). The quarterly data shows that Malayalam fortnightly Vanitha continues to remain the most widely read magazine in India.
Robin Thomas May 5, 2010 8:34 AM
IPL3 final has broken all previous IPL records. The final match played between Chennai Super Kings and Mumbai Indians on April 25, 2010 has given IPL3 a rating of 12.9 TVR in six metros for the C&S 4+ target group. In comparison, IPL2 finale had rated 10.7 TVR and IPL1 had rated 11.7 TVR for the same market and TG. The highest viewership has come from Mumbai, followed by Chennai.
Robin Thomas May 1, 2010 8:35 AM
With an aim to get his due credit for the IPL Awards as conceptualiser and project director, Gaurav Garg, President, Strategic Consulting, Propaganda Media & Marketing, now plans to file an application of interim injunction on broadcast of IPL Awards in the Delhi High Court, of which even Colors is said to be party to, industry sources have said.
Robin Thomas Apr 28, 2010 8:35 AM
Bangalore is witnessing a keen fight for the top spot between Big FM and Radio Mirchi among female listeners. This has been revealed by RAM data for all female 12 plus, all places of listening from Week 1 of 2010 (December 27, 2009-January 2, 2010) to Week 15 of 2010 (April 4-10).
Robin Thomas Apr 27, 2010 8:49 AM
Curtains came down on the third edition of IPL with Chennai Super Kings emerging the champions. Now, all eyes are on IPL4 already given the recent controversies and the addition of two more teams. exchange4media finds out from media planners whether IPL3 had delivered as per their expectations and how much the recent controversies had affected brand IPL.
Robin Thomas Apr 26, 2010 9:33 AM
Anurradha Prasad, Managing Director, BAG Films, has been elected unopposed as President of Association of Radio Operators for India (AROI). Prasad rakes over from Apurva Purohit, CEO, Radio City, who has completed her two-year term as AROI President.
Robin Thomas Apr 21, 2010 8:46 AM
Twitter had announced its new advertising model by launching the first phase of ‘Promoted Tweets’, which are ordinary tweets that businesses and organisations want to highlight to a wider group of users. However, the Indian market is waiting to see how the West fares with this new model. exchange4media gets the industry players’ views on this.
Robin Thomas Apr 20, 2010 8:28 AM
Along with the TV and computer screens, IPL3 is being watched on mobile screens too. The ‘Informate Mobile Intelligence Report’ has thrown up some interesting observations on mobile usage during IPL3, which has gained much popularity and followers.
Robin Thomas Apr 19, 2010 10:09 AM
According to TAM data for all India market for the period March 12 to April 3, in the age group of 4-14 years, IPL 3 has received a viewership contribution of 17 per cent, which higher than the inaugural season of IPL, but is the same percentage as that of IPL2. How can marketers tap this segment during IPL? Is is impacting viewership of kids’ channels? exchange4media finds out from media planners.
Robin Thomas Apr 19, 2010 10:08 AM
Close on the heels of Star Plus and Zee TV jointly releasing an ad on the front page of Economic Times claiming that their top GEC shows had outperformed IPL3 in the 30 minutes average ratings, MAX, the official broadcaster of DLF IPL, has released mailers stating ‘IPL outperforms everything!’ A new ratings war is in the offing now...
Robin Thomas Apr 16, 2010 8:33 AM
Within a few months of setting up its operations in India, LinkedIn today claims to have 5 million members in the country. With India proving to be one of the fastest growing markets for LinkedIn, the Internet company is planning to focus big time on awareness, engagement and monetisation of the site in 2010.
Robin Thomas Apr 16, 2010 8:31 AM
This is perhaps for the first time that Star Plus and Zee TV have jointly advertised to highlight that their top Hindi serials have outperformed IPLs in terms of viewership and that their viewership is intact. The ad had appeared in the Economic Times. exchange4media takes a look at this claim and gets the industry players’ reactions on this.
Robin Thomas Apr 14, 2010 8:58 AM
According to TAM Sports, for all India market in the CS 4+ category from March 28 to April 3, Mumbai delivered the highest TVR for IPL3, followed by Hyderabad and Kolkata.
Robin Thomas Apr 13, 2010 8:23 AM
According to the RAM data for week 50 of 2009 (December 6-12) to week 13 of 2010 (March 21-27), Radio Mirchi remains the hot favourite in Delhi among the all female 12+ category. Fever FM and AIR FM2 Gold are in the No 2 and No 3 positions, respectively, among women listeners in Delhi.
Robin Thomas Apr 12, 2010 8:46 AM
According to TAM, in the CS4+ category, all India market, IPL3 matches held from March 28 to April 3, 2010, a total of 10 matches, have delivered an average TVR of 4.50 per cent. On the other hand, the average TVR for the last 33 matches during IPL3 touched 4.67 per cent as compared to 4.69 per cent TVR during the inaugural season of IPL.
Robin Thomas Apr 8, 2010 12:27 PM
Radio Mirchi is the hot favourite among women listeners in Mumbai, followed by Red FM, Radio City and Big FM. This is as per the RAM data in the all female 12 plus category, all place of listening from week 50 of 2009 (December 6-12) to week 12 of 2010 (March 14-20).
Robin Thomas Apr 7, 2010 8:49 AM
While one would expect more people to tune in to the IPL matches on weekends, the opposite is being seen. According to TAM, all India market from March 12-27, 2010, IPL3 received an average TVR of 4.86 per cent on week days, while on weekends the ratings saw a marginal drop with an average TVR of 4.55 per cent.
Robin Thomas Apr 6, 2010 11:40 AM
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