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Radio Mantra, Jagran Group’s radio venture, has roped in Narendra Tripathi as its Chief Operating Officer. Prior to this, Tripathi was the Senior Vice President of NDTV Media for two years. The move marks a return of sorts for Tripathi, as prior to joining NDTV Media in 2007, he was with Radio Mantra.
Robin Thomas Oct 12, 2009 2:35 PM
With an aim to further acknowledge the work done by its professionals, GroupM India had held the inaugural Choreos Awards in Mumbai on October 9, 2009. Vikram Sakhuja, CEO - South Asia, GroupM, speaks with exchange4media on his perspective on Choreos Awards and gives a glimpse of the second edition of the Awards.
Robin Thomas Oct 12, 2009 8:09 AM
Following India’s dismal performance at the recently-concluded Champions Trophy, interest petered out from the 50:50 game. Now comes the Airtel Champions League T20 championship and all are watching it with avid interest – advertisers, clients and, of course, the fans. exchange4media finds out how Champions League is being viewed vis-à-vis Champions Trophy and the expectations from it.
Robin Thomas Oct 12, 2009 8:08 AM
Three years since its launch, Asklaila.com, India’s local information service, claims to have reached the level of maturity and that it has been growing in double digits month on month. While the local information service has not achieved breakeven as yet, it is well on its way to achieving that.
Robin Thomas Oct 9, 2009 8:16 AM
According to the 11-week trend of the RAM data (week 28 to week 28) for SEC ABC, Radio Mirchi continues to lead the Delhi FM market, followed by Fever FM and AIR FM2 Gold, who together enjoy massive lead over the clutter of other FM stations in the fourth and fifth slots.
Robin Thomas Oct 9, 2009 8:13 AM
With 57 community radio stations in the country so far, and counting, this medium is seen as addressing small communities and meeting an individual’s day-to-day concerns and local needs in a significant way. exchange4media speaks with some industry experts on the scope and the road ahead for growth of community radio in India.
Robin Thomas Oct 8, 2009 8:01 AM
The ‘Sixth Digital Marketing Roundtable’, held in Mumbai on October 6, 2009, focussed on the increasing use of interactive media by brands and that the next phase of growth for new media would come from brand-led advertising. The highlight of the Roundtable was the panel discussion on ‘Traditional Media vs Interactive Media’.
Robin Thomas Oct 7, 2009 8:06 AM
The rapidly growing mobile industry in India is set to get a further boost with the auction of 3G mobile licenses in December this year. As per TRAI, the country’s wireless subscriber base stood at 456.74 million by August-end 2009. exchange4media speaks to a cross-section of players associated with the mobile industry to know how the 3G rollout will help grow the mobile industry in India, as well as their expectations.
Robin Thomas Oct 7, 2009 8:05 AM
The 24-week trend in the Mumbai market, as per RAM data, shows Radio Mirchi maintaining its leadership position, with Red FM coming a distant second. However, the third slot sees a tough fight amongst Fever FM, Radio City, Big FM and AIR FM2 Gold.
Robin Thomas Oct 6, 2009 7:21 AM
It’s not just the fans who are crestfallen about India’s early exit from Champions Trophy 2009. Several advertisers, too, are disappointed with India’s poor show. Some of the sponsors signed on by ESPN-Star Sports include Maruti Suzuki, Samsung, Tata Motors, Bajaj Auto, Havells, Philips and Adidas. exchange4media spoke to media planners about the impact of India’s exit from Champions Trophy on the advertisers.
Robin Thomas Oct 5, 2009 7:03 AM
Flash mobs always manage to create quite a buzz and a lot of curious interest wherever they appear. Banking on this factor, Big Pictures recently used flash mob to promote its upcoming film ‘Do Knot Disturb’. Prior to this, Big Pictures had executed the same in Delhi. But how effective are flash mobs as an effective form of communication, especially in a country like India? exchange4media finds out.
Robin Thomas Oct 3, 2009 7:11 AM
Yahoo! has embarked on a massive global brand campaign, which kicked off in the US on September 28, 2009. Sporting the new tagline ‘It’s Y!ou’, the campaign rolls out in India and the UK on October 5. In India, Yahoo!’s campaign will see the Internet and mobile also play a crucial role.
Robin Thomas Oct 2, 2009 8:00 AM
India is set to see a new mobile handset player Spark Mobile from UAE’s Spark Group of Companies. The company, which announced its India foray on September 30, 2009, is in the process of finalising its creative and media agency to support its launch.
Robin Thomas Oct 1, 2009 7:10 AM
After a stint of over seven years, Pearl Uppal has put in her papers at Yahoo! India as Director – Sales. It is understood that Uppal is set to take on the entrepreneurial route, and would be joining an online retail venture as CEO & Co-Founder. Sources familiar with the development informed that Uppal had resigned last week, and is serving her notice period at present.
Robin Thomas Oct 1, 2009 6:59 AM
After a stint of nearly seven years, Anirban Das Blah has put in his papers as the CEO of Globosport, a sports and entertainment management enterprise. It is learnt that Blah is now exploring “entrepreneurial opportunities”.
Robin Thomas Sep 29, 2009 6:23 AM
The Kolkata FM radio space has been seeing the same set of trends for more than a year now, and the story is no different for the 37-week trend as per RAM data. Radio Mirchi continues to lead in the Kolkata market, followed by Big FM, Friends FM and Aamar FM, who are comfortably placed at number two, three and four slots, respectively, in the ratings.
Robin Thomas Sep 29, 2009 6:22 AM
In China, Baidu, a local search engine, is said to be more popular than Google. India, too, has Guruji.com, AskLaila.com, Justdial.com, Onyomo.com, among others. As per industry estimates, the local search engine market in India is poised to become a billion-dollar market in 3-4 years’ time. But can the local players give global giants like Google a run for their money? What does the future look like for this nascent market? exchange4media finds out.
Robin Thomas Sep 23, 2009 7:53 AM
The Media Research Users Council (MRUC) has elected Mahindra & Mahindra’s Andre Purushottam as its Chairman at its recently-concluded Annual General Meeting. Bharat Kapadia, Director, Lokmat Group, has been elected the Vice Chairman.
Robin Thomas Sep 23, 2009 7:47 AM
Social networking site BigAdda, in association with Yamaha, has announced the launch of India Bike Rally - Bharat Ki Khoj. BigAdda will be taking a multimedia campaign approach comprising print, radio, retail and outdoor. The creative agency for BigAdda is Ideas@Work.
Robin Thomas Sep 23, 2009 7:46 AM
Sports enthusiasts in India are in for a treat with the launch of the Indian edition of ‘Sports Illustrated’. The magazine, being brought by Dennis Media Transasia, will hit newsstands on October 5, 2009. The monthly magazine is embarking on a 360-degree marketing campaign from October 5 onwards to support the launch.
Robin Thomas Sep 22, 2009 8:45 AM
With the FM Phase III rollout expected soon, industry expectations are high, particularly regarding permission to air news and multiple frequencies, which are seen to help the FM radio industry to further consolidate and grow. exchange4media finds out from industry honchos how news from multiple sources and multiple frequencies can help the industry.
Robin Thomas Sep 22, 2009 8:40 AM
As per RAM date, the 21-week in the Bangalore market from week 15 to week 35 sees Big FM maintaining its leadership position with a comfortable lead for at least the past six weeks. Meanwhile, Radio Mirchi and Fever FM are in close fight for the second spot.
Robin Thomas Sep 16, 2009 8:16 AM
Radio Mirchi has for long been seen as unbeatable in Delhi, leaving the rest of the FM players at a considerable distance behind. However, Fever FM has been gaining ground since the beginning of 2009 with its aggressive marketing and music line-up, especially since the findings from its Delhi Radio Survey in 2008.
Robin Thomas Sep 14, 2009 8:01 AM
The Indian cowboy is going places. From a TV channel to the silver screen and now on to digital media, ‘Quick Gun Murugun’ is leaving no platform untouched. Released on August 28, 2009, in theatres, Fox Star Studios has used the digital space in a big for the film. exchange4media finds out more.
Robin Thomas Sep 14, 2009 7:59 AM
Though email marketing has been around for quite some time in India, it has not really been able to emerge from its nascent stage and not many marketers or advertisers have embraced it completely. However, companies like Yatra.com, Titan, Megamart, ICICI bank, NDTV, etc., are actively using this form of marketing. exchange4media spoke to some industry honchos on how to tap this form of marketing effectively.
Robin Thomas Sep 14, 2009 7:58 AM
Acmic Interactive, an online Internet marketing company, has roped in Vamsi Vanka as General Manager. He will be responsible for both India and international markets and will be playing a vital role in business development in the digital space. Vanka will be reporting to Ravi Shankar, CEO, Acmic Interactive.
Robin Thomas Sep 10, 2009 9:06 AM
Radio Choklate, the FM radio venture from the house of Sambad Group in Orissa, claims to have become a self sufficient FM station after just two and a half years of its launch in 2007. One of the reasons for this is that Radio Choklate has managed to rope in a large number of local advertisers as 70 per cent of its advertising revenues come from them.
Robin Thomas Sep 8, 2009 8:00 AM
Quasar Media has roped in Moneka Khurana as Business Director - West. She will be reporting to Sandeep Singh, Business Director, Quasar Media. Prior to joining Quasar Media, Khurana was with DraftFCB+Ulka as Account Director. She was with the agency for nearly eight years.
Robin Thomas Sep 7, 2009 8:26 AM
Sunil Gupta, Managing Partner - South Asia, Results International and Regional Director, South West Asia, APRAIS Worldwide, has had a 23-year long journey in advertising. He shares this journey in his new book titled ‘Living on the ‘Adge’ in Jhande Walan Thompson’, which aims at grabbing the attention of the readers with a lot of fun, a lot to admire about the industry and a lot to ponder over along the way.
Robin Thomas Sep 7, 2009 8:24 AM
According to industry estimates, the online video advertisement market in India is pegged at around Rs 60 crore and is set to grow at 300 per cent year-on-year. The growing popularity of online video advertising is also changing the concept of viral advertising. exchange4media speaks with some industry honchos to find out more on how online video advertising was impacting viral advertising and the road ahead.
Robin Thomas Sep 4, 2009 8:56 AM
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