Date-wise News

According to TAM ratings for IPL in six metros, which were out on April 23, 2009, the numbers fluctuate between 4 TRPs and 6 TRPs per match, a slight dip when compared to 5 TRPs and 7 TRPs per match last year. exchange4media speaks to a few media planners to get the numbers story.

Robin Thomas Apr 24, 2009 9:15 AM

With two phases of the 2009 General Elections over, the media is in overdrive with news, views, analysis, and party campaigns. Digital media has rose to prominence in this Lok Sabha elections like never before with not just political parties and candidates, but media houses, too, looking to gain maximum mileage.

exchange4media Staff Apr 24, 2009 8:17 AM

Goan football club Churchill Brothers has entered into an exclusive partnership with Total Sports Asia (TSA) for sponsorship and licensing activities. It is also believed that TSA is looking at revenue of $2 million across media rights, sponsorship, licensing and merchandising. The long term partnership is said to be for more than 10 years.

Robin Thomas Apr 24, 2009 8:06 AM

ESPN-Star Sports (ESS) and The All England Lawn Tennis and Croquet Club have announced a six-year broadcast rights agreement for Wimbledon Championship from 2009-14. This deal gives ESS exclusive broadcast rights including cable & satellite, and terrestrial and new multimedia rights across platforms in 24 markets across Asia.

exchange4media Mumbai Bureau Apr 24, 2009 8:05 AM

Cannes Lions 2009 has announced the jury members of the Design, Direct and Outdoor Lions’ juries. Quite a few Indians have made it to the jury list this year. Ray+Keshavan Sujata Keshavan Guha is on the Design jury list, while Direxions Marketing Solutions’ Leena Basrur is on the Direct Lions jury. DraftFCB+Ulka’s Chax is on Outdoor Lions’ jury list.

exchange4media Staff Apr 24, 2009 8:04 AM

After Tata Tea’s successful ‘Jaago Re’ campaign and Idea Cellular taking the theme of voting in its communication, Wipro Consumer Care and Lighting, too, has adopted the election theme in its new communication piece. This is the second communication exercise after the re-launch of Santoor soap.

Tuhina Anand Apr 24, 2009 8:03 AM

Most of the popular kids channels in India at present are either in English or in Hindi. Whatever vernacular content is created for kids is either part of the GEC content mix or is dubbed audio tracks of national kids channels. The trend of separate kids channels in regional languages haven’t caught up yet and whether they will at all taste success is the big question here.

exchange4media Staff Apr 24, 2009 8:03 AM

Sanjay Trehan, who had recently quit NDTV Convergence as CEO, is believed to have decided on destination next. It is understood that Trehan is headed to Microsoft Corporation to the head the portal MSN and would be reporting to Microsoft MD Hemant Sachdev. Microsoft officials or Trehan could not be contacted at the time of filing this report.

Noor Fathima Warsia Apr 24, 2009 8:01 AM

India is one of our focus markets and we are completely focused on growing the dedication to digital. India as an emerging market is the beneficiary of our global network consisting of mature market as well. India has huge potential in terms of growth and in terms of web allocations, too, it has immense opportunity to capitalise on mobile growth. Although mobile population in India is small – around 300 million with rich media capability – but if we can devise a way to effectively communicate to the masses through mobile, then mobile can also be a very effective advertising vehicle in India.

exchange4media Staff Apr 24, 2009 12:00 AM