Authors
The FM radio market in Sikkim is dominated by three players – Radio Misty, Nine FM and Red FM. The functioning of FM radio in the hilly state presents its own set of challenges and opportunities. exchange4media finds out more from Radio Misty’s Nishant Mittal and Nine FM’s Bobby Gupta.
Robin Thomas Feb 25, 2010 7:34 AM
The Association of Indian Magazines, in association with Pressmart and exchange4media Group, organised the India B2B Media Summit 2010 in Mumbai on February 22. The Summit saw industry experts converge to discuss ways to build communities digitally and how B2B companies need to move beyond traditional modes of operation. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37322§ion_id=8&pict=8&tag=2621 target= _blank><b>India B2B Media Summit 2010: ‘B2B has brought in micro marketing’</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=37323§ion_id=8&pict=8&tag=2624 target=_blank><b>India B2B Media Summit 2010: Of building communities on the web</b></a>
Robin Thomas Feb 23, 2010 7:45 AM
The second panel discussion at the India B2B Media Summit 2010, held in Mumbai on February 22 was on B2B and the media multiplier effect. The panellists highlighted the ability of B2B to offer better solutions to clients and why B2B was in a better position as media multiplier.
Robin Thomas Feb 23, 2010 7:21 AM
With just a few days to go for the Union Budget 2010, the radio industry has once again has pinned its hopes on Finance Minister Pranab Mukherjee. exchange4media speaks with radio players on their Budget wishlist, which includes cut in service tax and lowering of duties on import of radio equipment.
Robin Thomas Feb 22, 2010 7:00 AM
Kolhapur in Maharashtra may have only two FM stations – Tomato FM and Radio Mirchi – however, the music royalties issue is just as much a challenge here as in any metro. exchange4media takes an indepth look at how FM players are tapping the small town market and the roadblocks that they face.
Robin Thomas Feb 19, 2010 7:41 AM
After a stint of two years, Himanshu Shekhar, Business Head - North and West, Big FM, has decided to move on from Big FM. According to sources close to the development, Shekhar is reportedly headed back to Mindshare, where he will head the Unilever business. He will be based in Jakarta.
Robin Thomas Feb 16, 2010 7:31 AM
RAM data for the Mumbai market shows Radio Mirchi continuing to lead among listeners in the SEC ABC category. However, Red FM has managed to narrow the lead in the last few weeks. These two are followed by Radio City, Big FM, Fever FM and AIR FM2 Gold.
Robin Thomas Feb 16, 2010 7:26 AM
It’s been nearly a month since the IRS 2009 R2 data for radio was released, and the FM players are not very gung ho about it. What they find difficult to believe is how a rapidly growing medium could see a decline in listenership. FM players share their views, reactions and wishlists with exchange4media.
Robin Thomas Feb 16, 2010 7:23 AM
RAM data for the 15-week trend from week 40 to week 3 for the Kolkata market shows Radio Mirchi and Big FM as the top two FM stations among home listeners.
Robin Thomas Feb 15, 2010 4:26 AM
With roughly a month remaining for IPL3, the eight IPL franchises are gearing up for the tournament. Rajasthan Royals has announced that it would continue with UltraTech as its title sponsor for the third season. The other sponsors on board for the team include Moov, TCS, Kingfisher and Wrigley. This apart, Rajasthan Royals is launching its TV campaign on February 15.
Robin Thomas Feb 15, 2010 4:25 AM
Ignitee Digital Solutions is targeting a growth of more than 80 per cent in 2010. The company had seen a growth of around 84 per cent in 2009. The digital marketing company also claims to have seen an increase of 120 per cent in recruitment, as compared to the single digit exits over a year.
Robin Thomas Feb 12, 2010 6:58 AM
Audio Cinema is fast catching up in India and already has 1.5 million subscribers across operators in India. UTV New Media had launched audio cinema in June 2009. exchange4media spoke to industry players to find out the scope of this new format and the road ahead in a market like India.
Robin Thomas Feb 11, 2010 7:13 AM
In the first part of the report on ‘Ad Networks’, exchange4media had explored the state of ad networks in India and the factors that led to the clutter of ad networks in India. In this second part, we find out how marketers view ad networks, the concerns and the future trends in India.
Robin Thomas Feb 11, 2010 7:03 AM
Ad networks in India is pegged at around Rs 30-40 crore and estimated to be around 10 per cent of the entire digital media spend in India. While ad networks are still at its growth stage, some industry experts believe that few years down the line there would be consolidation in the market, which would reduce the clutter. exchange4media gets an indepth industry perspective.
Robin Thomas Feb 10, 2010 7:07 AM
Following the rebranding of SFM as Red FM towards the latter half of 2009, a lot has changed for the FM station – be it in terms of listenership, advertisers’ response or even the attitude change in the rebranded station. Nisha Narayanan, Senior VP - Programming and Projects, Red FM, shares more on the FM player’s plans for the year ahead.
Robin Thomas Feb 10, 2010 6:53 AM
With IPL3 around the corner, Quasar is gearing for this tournament and one of its primary agendas for 2010 is to maintain its leadership position. Manish Vij, Group Co-founder, Quasar, shares more on the online media agency’s growth plans with exchange4media.
Robin Thomas Feb 8, 2010 6:56 AM
Dailymotion, which had forayed into India in 2008, has claimed a growth of over 150 pc Y-o-Y in India alone. Following its strategic alliance with Hungama, Dailymotion and Yahoo! have come into a global strategic partnership. Luc Dumont, VP - International Expansion, Dailymotion, shared more on the Yahoo! partnership and India plans for 2010.
Robin Thomas Feb 6, 2010 6:29 AM
The second phase of the IPL3 campaign is ready for launch on February 11, 2010. While there was no official confirmation on the revenue targets for Season 3, as per industry estimates MAX is eyeing over Rs 650 crore in ad revenues from this season. exchange4media finds out more on the IPL initiatives from Sneha Rajani, EVP and Business Head, MAX.
Robin Thomas Feb 5, 2010 7:14 AM
The online advertising industry in India had long felt the need for an ad monitoring and analysis tool. With the launch of ViziSense’s AdView, it is believed that this need will be fulfilled. exchange4media gets industry players’ views on how much use such a tool will be for the industry.
Robin Thomas Feb 2, 2010 7:21 AM
With more than 450 million users across India and a far greater reach across demographics, mobile has gone beyond just calls and SMS alerts to user generated content and mobile video, which is set to become big once 3G is launched in India. exchange4media spoke to some industry players to know how mobile social networking is taking shape in India, the growth drivers and challenges.
Robin Thomas Feb 2, 2010 7:19 AM
According to RAM data for week 40 to week 2, Big FM continues its lead in the Bangalore market among home listeners, closely followed by Radio Mirchi. Fever FM follows at a distance at No. 3. Radio City, which is placed at No. 4, has seen a substantial rise in its ratings.
Robin Thomas Feb 1, 2010 6:55 AM
With an aim to provide information about global developments in radio, be it technical, programming or events, the Association of Radio Operators of India (AROI) is launching a monthly magazine, titled ‘Radio News and Views’, in February 2010. The magazine will be priced at Rs 50.
Robin Thomas Jan 29, 2010 7:16 AM
Mobile2Win, which recently launched Mobile Video UGC with Reliance, now has ambitious plans to launch this mobile social networking application not just with other operators, but in international markets as well. exchange4media speaks to Rajiv Hiranandani, Co-founder, Mobile2Win, to find out more about these applications.
Robin Thomas Jan 28, 2010 7:27 AM
According to the latest RAM data for Delhi home listeners from week 40 to week 2, Radio Mirchi continues to lead the FM space, followed at a considerable distance by Fever FM and AIR FM2 Gold. The fight for the third slot is a cluttered one.
Robin Thomas Jan 28, 2010 7:23 AM
Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry players. However, some media planners that exchange4media spoke to, raised some pertinent points about such studies increasing effectiveness in cricket advertising.
Robin Thomas Jan 27, 2010 6:55 AM
IPL is back in the news with its third season. MAX has reportedly already sold 85 per cent of its inventories for IPL3. In an exclusive conversation with exchange4media, Sony Entertainment Television’s Rohit Gupta shares how MAX has been preparing for the tournament. Some media planners also give their take on whether home coming of IPL would deliver in terms ratings.
Robin Thomas Jan 27, 2010 6:54 AM
According to a PWC report, mobile VAS in India accounts for 10 per cent of the operator’s revenue and is expected to reach 18 per cent in 2010. Given the tremendous opportunities offered by this medium and consumer expectations, VAS experts throw light on the challenges and share the ways to further grow this medium.
Robin Thomas Jan 22, 2010 7:22 AM
According to RAM data for week 40 last year to week 1 of 2010, for the Mumbai market with a focus on home listeners, Radio Mirchi has more home listeners in the metro, followed by Red FM, Radio City and AIR FM2 Gold.
Robin Thomas Jan 22, 2010 7:14 AM
The news about Nimbus and BCCI securing new rights for the period 2010-14 has been widely welcomed by the industry. Nimbus has retained the broadcasting rights after having held for it for the last four years. Yannick Colaco, COO, Nimbus Sport, and some leading media planners share their views on what this deal augurs for Nimbus.
Robin Thomas Jan 18, 2010 6:57 AM
The second edition of ‘Food for Thought’ series explores celebrity Sensor to understand how consumers react to brand associations with celebrities. The findings of its latest celebrity Sensor report was released by Mediaedge:cia’s consumer insight and ROI division, MEC MediaLab. Shubha George, COO, MEC, throws more light on this study.
Robin Thomas Jan 15, 2010 7:49 AM
TOP STORIES
