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Collage Sports Management has announced the extension of its contract with Ishant Sharma for another three years, followed by the renewal of deals with Reebok and Exide. Virender Sehwag and Ravindra Jadeja are also said to have bagged one and three deals, respectively.
Robin Thomas Jul 18, 2009 8:24 AM
US-based mobile advertising platform AdMob, which began its India operations from Mumbai, is now looking to expanding its footprint here. The company is setting up an office in Delhi soon. Bangalore is next on the agenda. AdMob will also be hiring new team members for its Mumbai office very soon.
Robin Thomas Jul 18, 2009 8:23 AM
The year 2009 will see Google India focus extensively on educating clients, and integration and expansion of the Internet as a medium. Speaking exclusively with exchange4media.com, Parminder Singh, Business Head, Google India, speaks about his priorities for 2009-10, 3G rollout in India, and reaching out to the Tier II and Tier III segments.
Robin Thomas Jul 17, 2009 8:05 AM
The FM players and music industry are hoping for an amicable resolution to the contentions music royalty issue at the Copyright Board hearing scheduled for July 28, 2009. exchange4media spoke to some industry experts regarding the implications of a verdict in favour of or against the radio industry, and if at all there is a way out.
Robin Thomas Jul 16, 2009 8:04 AM
After nearly six years with Rediff.com, Ranjita Sehgal has put in her papers as Director - Media Sales at Rediff.com. exchange4media.com has learnt from a reliable source that Sehgal is joining Yahoo! Mobile as Head of Sales. She is currently serving her notice period at Rediff.com.
Robin Thomas Jul 14, 2009 10:30 AM
P&M Group is all set to launch Maurya TV in Orissa, Jharkhand and Bihar in the next two months. P&M will also launch Digital Cinema Multiplex chain, malls and family entertainment centres. The Group has appointed Rajiv Mishra as CEO. Mishra moves from CineMaya Group, where he has been Senior VP. Monday will be his last day with the CineMaya Group.
Robin Thomas Jul 13, 2009 8:40 AM
After consolidating in 2008, be it through an alliance with Zoom TV or Star India, Nautanki.tv this year plans to expand further into Indian languages. The online video network also plans to go mobile significantly in the coming months.
Robin Thomas Jul 11, 2009 9:17 AM
With mobile phones increasingly morphing into all-round connectivity on the move devices, demand for mobile value added services (MVAS) is going up as well. MVAS already forms a large percentage of a carrier’s revenues. How can the market potential be fully explored? Industry experts share their views with exchange4media on the challenges and opportunities.
Robin Thomas Jul 6, 2009 8:23 AM
MouthShut.com plans to tap into social media marketing to reach out to their customers. The user-generated portal also plans to launch a free account for corporates and brands by July-end this year. Faisal Farooqui, CEO, MouthShut.com shares the portal’s growth plans.
Robin Thomas Jun 30, 2009 9:48 AM
It was a day of tributes as FM stations across metros and small places paid homage to King of Pop Michael Jackson, and also commemorated the 69th birth anniversary of the late music maestro RD Burman . The sudden death of Jackson had sent shock waves across the world. exchange4media found out how June 26, 2009 was different for FM stations.
Robin Thomas Jun 29, 2009 10:03 AM
“When you are responsive to questions raised about your product to users, they would eventually talk about it to other users. But clients who refuse to answer such questions on social media may lose out to competition because their competitors are listening and watching. And they will use their failure as an opportunity to grow in the market.” This and other key issues were discussed at the one day workshop with Dave Evans, Co-founder Digital Voodoo and author of Social Media Marketing: An Hour a Day’ on ‘How to Create Social Media Marketing Plan’ which was held in Mumbai recently.
Robin Thomas Jun 27, 2009 8:07 AM
Sonata, the leading watch brand from the house of Tata, has launched an online campaign for its Super Fibre range of watches. This is the first time Sonata has gone online primarily to create awareness about its Super Fibre collections to the TG in the age bracket group of 16 to 20. The campaign was launched on May 29, 2009 and will be up until this weekend. The creative agency for the Super Fibre campaign is Lowe Lintas, and the media agency is Maxus.
Robin Thomas Jun 26, 2009 7:59 AM
Big FM has allocated approximately 45 per cent of its marketing budget to street level marketing as compared to 30-odd per cent its early stages. In a conversation with exchange4media, Anand Chakravarthy, National Head Marketing, Big FM shared more on the channel's marketing initiatives and its priorities for 2009.
Robin Thomas Jun 25, 2009 8:05 AM
Week after week, Radio Mirchi continues to remain the indisputable leader in Kolkata leaving behind its nearest rival a distant far in the race. The ratings inferred from the recent RAM data also reveal a surprise as Aamar FM catapults to the third spot.
Robin Thomas Jun 24, 2009 7:54 AM
Unlike the traditional media such as television, radio, and now even out of home, the mobile industry lacks a universal credible measurement system. The present scenario invariably leaves advertisers confused over whether an advertisement has reached the right target audience or not. Operators, too, are faced with many unanswered questions about the subscriber behaviour, especially that of competitors. Experts state that the mobile industry too now needs a metric to grow.
Robin Thomas Jun 23, 2009 7:44 AM
The Out Of Home (OOH) industry has for long been kept aside with step motherly treatment by advertisers. Years after its acceptance, it only happens to be the fourth most popular medium for advertisers. To top it all it has been one of the worst hit industries during the economic slowdown. Media observers, and out-of -home players, share their views on ways in which this industry can move forward.
Robin Thomas Jun 20, 2009 7:53 AM
It is one of those rare weeks for the radio measurement, where RAM data shows one player, Radio Mirchi, emerge top seed across all four available RAM markets - Mumbai, Delhi, Bangalore and Kolkata.
Robin Thomas Jun 19, 2009 7:53 AM
The gurus of the digital world have painted a bright picture for the future of search engine marketing, which they believe would play a key role in growing online advertising. Experts have also stated that in turn, mobile as medium would propel the growth of search engine marketing in India.
Robin Thomas Jun 18, 2009 7:34 AM
Mumbai moves to Bollywood beats primarily, unlike cities like Bangalore, Chennai and even Ahmadabad, wherein FM channels don’t hesitate to air regional and local music. Attempting to satisfy audience and market curiosity, exchange4media speaks to the key FM players and media planners, to illuminate the possibility of popular Marathi programming.
Robin Thomas Jun 18, 2009 7:32 AM
The Media Research Users' Council (MRUC) and Hansa Research launched the Indian Outdoor Survey (IOS) 2009 for Mumbai on June 15, 2009. exchange4media spoke to OOH players and domain experts to gauge whether IOS fills the gap of a credible measurement system for the OOH industry. The players have welcomed IOS but are waiting to see the study would grow enough to become a currency for the OOH medium.
Robin Thomas Jun 17, 2009 7:30 AM
Media Research Users’ Council (MRUC) and Hansa Research launched the Indian Outdoor Survey (IOS) 2009, for Mumbai, on June 15, 2009. Following the Mumbai launch, MRUC and Hansa Research plan the Pune launch in a month’s time, if “monsoon doesn’t play spoil sport”. IOS for Delhi in the meanwhile, would take another year.
Robin Thomas Jun 16, 2009 7:39 AM
RAM data trends for the year 2009 show that Big FM is the leading FM station in Bangalore, followed by Radio Mirchi. Both of these stations have dominated the market for long. The year so far has also seen an interesting growth in Fever FM, and the narrowing of distance between the top players.
Robin Thomas Jun 15, 2009 7:28 AM
Parx’ creative agency Dentsu Marcom created an online campaign ‘Who do you want to be today?’ mid-May for the premium lifestyle attire, which was later extended to television and print. This was the first time that Parx had launched an online campaign; the brand is now spending 15 per cent of its advertising budget, online.
Robin Thomas Jun 15, 2009 7:25 AM
The slowdown has seen many advertisers cut down on their digital budgets. However, Mobile2Win’s Co-Founder Rajiv Hiranandani believes that brands and advertisers will get back to the medium for the measurability and cost effectiveness that it offers.
Robin Thomas Jun 12, 2009 7:40 AM
Nimbus Communications announced on Wednesday, June 10, 2009 the elevation of Yannick Colaco to COO, Nimbus Sport. Prior to this, Colaco was the Executive Vice President, Nimbus Sport.
Robin Thomas Jun 11, 2009 7:40 AM
Radio City announced on Wednesday, June 10, 2009 the elevation of Ashit Kukian to President-Sales. Prior to this, Kukian was the Executive Vice President and National Head – Sales, Radio City.
Robin Thomas Jun 11, 2009 7:40 AM
The latest data from RAM shows that Radio Mirchi continues to lead in Kolkata followed by Big FM. Kolkata based FM stations Friends FM and Aamar FM fight for the next slots. Kolkata is one of the few markets where the competitive dynamics between the FM players have not changed much in the course of the year.
Robin Thomas Jun 10, 2009 7:31 AM
‘What’s On India’, formerly known as ‘Media E2E’ has undergone a fundamental change in the company’s focus by diverting all attention to TV guidance with EPG as the central piece. Atul Phadnis, CEO What’s On India stated that this route made apt sense for the company in the current scenario.
Robin Thomas Jun 9, 2009 7:41 AM
Radio Mirchi has maintained its lead, with a significant margin, in Delhi, as per the latest RAM data. Fever FM also has some cheering from the recent numbers, as the channel competes closely with AIR FM2 Gold for the number two spot in the city.
Robin Thomas Jun 8, 2009 8:33 AM
OMD has appointed Vivek Mhaskar as its Finance-Controller. Prior to this appointment, Mhaskar was with Madison Group until May 31, 2009 where he was the Commercial Director operating for Madison Media. At OMD he will be reporting to Choodamani Parameshwar, CFO OMD.
Robin Thomas Jun 8, 2009 7:53 AM
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