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In a major blow to Raj TV, COO Raju Easwaran has decided to move on after a year-long stint with the channel. Easwaran joined Raj TV after the channel’s then CEO Rajiv Nambiar moved on to Malar Publications.
Judy Franko Sep 20, 2007 9:28 AM
Stage is set for television channels in Tamil Nadu to fight it out to claim supremacy. Ever since Kalanithi Maran launched Sun Network around 15 years ago, its flagship Tamil GEC Sun TV has enjoyed monopoly leadership. However, today Sun is facing some serious challenge. exchange4media takes an indepth look at the TV scene in the Southern state.
Judy Franko Sep 19, 2007 9:03 AM
DMK-backed Kalaignar TV was officially launched on September 15, after a month-long test run. The channel will offer the usual dose of film and entertainment programmes, and air news thrice a day. Meanwhile, a top source at Kalaignar TV revealed that the Group would be launching a 24-hour news channel soon, and that a music or movie channel was also on the anvil.
Judy Franko Sep 18, 2007 9:56 AM
Bangalore-based specialist OOH agency Serve & Volley Media has been retained as AoR by TVS Motors for the Southern states of Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Goa, for a period of 12 months. Serve & Volley had first won this business following a multi-agency pitch in 2005.
Judy Franko Sep 17, 2007 9:07 AM
Sulekha.com has signed Grey Synchronised Service (G2) and Interactive Avenues for its online creative and media buying duties. G2 will handle the creative duties for all social media campaigns targeted at Indians in the US. Interactive Avenues will manage both online creative and media buying functions for classifieds and yellow pages in India.
Judy Franko Sep 15, 2007 9:28 AM
The three-day Ifra India 2007 conference came to an end on September 6 in Chennai. While Jim Chisholm, Joint Principal, iMedia, France, in his closing address pooh-poohed the threat to the newspaper industry from the Internet, it remains a fact that the digital inroads being made into the newspaper space is going to change the industry forever.
Judy Franko Sep 7, 2007 10:09 AM
Day 2 of the Ifra India 2007 conference in Chennai saw media stalwarts deliberate on the problem areas of the newspaper industry. Peter Ong, Consultant, Checkout Australia Pty Ltd, made an interesting presentation on how to successfully redesign a newspaper. “You can’t fool the readers by offering the same old content in the new bottle,” he warned.
Judy Franko Sep 6, 2007 10:01 AM
With newspaper brands trying hard to be like each other, consumers are confused as to which newspaper to choose from the lot. What factors would a newspaper’s success depend on? Ramanujam Sridhar, CEO, brand-comm, threw light on this at IfraIndia 2007 that got underway in Chennai on September 4.
Judy Franko Sep 5, 2007 9:10 AM
IfraExpo 2007, an international exhibition on trends and practices in the printing and publishing industry, commenced in Chennai on September 4. It’s the first ever Expo being held outside Europe. Organised by Ifra India and co-sponsored by INS, IfraExpo 2007 will have a combination of two parallel learning seminars and an Expo.
Judy Franko Sep 5, 2007 9:08 AM
Grey Worldwide Chennai has recently bagged three new accounts – Gemini Communication Ltd, SKM Porna Rice Bran Oil, and Cuticura Talcum Powder and Deodorant. The cumulative size of these businesses is pegged at around Rs 10 crore.
Judy Franko Sep 5, 2007 9:07 AM
Karnataka Soaps & Detergent Ltd, which manufactures popular soap brands like Mysore Sandal Soap and Mysore Sandal Herbal Care, is set to launch a new turmeric soap brand ‘Wave’. The creative and the media duties of the same have been assigned to Bangalore-headquartered TCG Communications.
Judy Franko Aug 29, 2007 9:10 AM
Mathrubhumi Printing and Publishing Co, publisher of popular Malayalam daily ‘Mathrubhumi’, is gearing up to foray into the FM radio business. Christened as Club FM 94.3, the Kerala-based media major will roll out FM stations in Kochi, Thrissur, Cannanore and Tiruvanathapuram.
Judy Franko Aug 27, 2007 9:22 AM
Hello FM, Malar Publications’ FM venture, has appointed Chennai-based Fifth Estate Communications as its creative and strategy agency following a multi-agency pitch. The incumbent agency is TBWA\India. The account size is pegged at Rs 5 crore.
Judy Franko Aug 24, 2007 9:39 AM
Big FM is witnessing some top level changes. Two senior hands – Lakshmi Sharath, VP, South and Regional Head, and Zarine Menon, Station Manager, Big FM Chennai – have put in their papers. Replacing Sharath is Sabita Kath, who has been appointed as Regional Director, Big FM, South.
Judy Franko Aug 20, 2007 9:30 AM
Congress-backed Malayalam infotainment channel Jaihind TV, which was initially targetted for the 2006 Assembly elections, is going on air from August 17. The Group is planning to launch more regional language channels, whose rollout mode and timeframe are yet to be finalised.
Judy Franko Aug 17, 2007 9:18 AM
Darshan M, Director-Sales and Marketing, Crossover Sports Pvt. Ltd, will be joining GroupM to head its sports marketing business. He is replacing Sandeep Goel who had quit GroupM recently to join Zee Sports as Vice President for its sponsorship business.
Judy Franko Aug 14, 2007 9:55 AM
The already crowded Tamil television space poised for some more action. Two Congress leaders in Tamil Nadu are all set to launch their television channels even as the DMK is gearing up for the launch of its Kalaignar TV.
Judy Franko Aug 13, 2007 9:20 AM
Two months after his elevation as Senior Vice President-Content, STAR India, Ravi Menon is all set to relocate to Mumbai. K Sriram, Vice-President-Sales, Vijay TV, will fill in Menon’s shoes and is set to head Vijay TV. Pradeep Milroy Peter, who was Associate Creative Director, Vijay TV, has been promoted as Programming Head.
Judy Franko Aug 8, 2007 9:13 AM
United India Insurance has empanelled two new agencies – Crayons and Mouli – to handle its creative duties following a multi-agency pitch. The account size is pegged at Rs 12-13 crore.
Judy Franko Aug 7, 2007 9:20 AM
Seiko Watch India Pvt. Ltd, a 100 per cent subsidiary of Seiko Watch Corporation, Japan, has entrusted Bangalore-based agency Opus CDM with both media and creative duties, following a multi-agency pitch.
Judy Franko Aug 6, 2007 9:35 AM
Manipal Media Network LTD (MMNL) has promoted K Nagesh Kamath as Marketing Director. Prior to his elevation, Kamath was Vice-President, Marketing. In his new role, he will be reporting to Gautham Pai, Director, MMNL.
Judy Franko Aug 3, 2007 9:13 AM
Rediffusion DY&R swept the Big Bang 2007 Awards with 36 metals and ‘Agency of the Year’ Award to boot. Mudra was a distant second with 11 metals, followed by TBWA\India with nine metals. Mindshare walked away with the ‘Best Media Agency of the Year’ Award.
Judy Franko Jul 30, 2007 9:10 AM
Rediffusion DY&R has won the account of Ajuba following a multi-agency pitch. Informed sources pegged the account size around Rs 5-6 crore. The account would be handled by Rediffusion DY&R’s Chennai branch.
Judy Franko Jul 25, 2007 9:00 AM
The Malayala Manorama Group is all set to launch its FM radio venture. Christened as ‘Radio Mango’, the station will predominantly play Malayalam music, except in Kochi, where the channel would also play some Hindi and English music. The Group has licences to operate FM stations in Kochi, Thrissur, Kannur and Kozhikode.
Judy Franko Jul 21, 2007 8:56 AM
VGN Enterprises, a Chennai based layout and residential property developer, has appointment Tribal DDB India as its online media and creative agency. The account size is estimated to be in the region of Rs 3.5-4 crore. MAA Bozell handles the offline creative and media duties for VGN.
Judy Franko Jul 18, 2007 9:11 AM
RK Swamy BBDO has bagged the Suguna Poultry Group account following a multi-agency pitch that also involved O&M, Contract and Orchard. The account size is pegged upwards of Rs 10 crore.
Judy Franko Jul 7, 2007 9:04 AM
RK Swamy BBDO has bagged the Suguna Poultry Group account following a multi-agency pitch that also involved O&M, Contract and Orchard. The account size is pegged upwards of Rs 10 crore.
Judy Franko Jul 6, 2007 5:18 PM
The ill-effects of unbundling of advertising agencies, their inability to attract the best talents, and the importance of long-term relationship between the client and the agency in brand building were the some of the topics that came under the scanner at Brandate, which was in Bangalore on June 30.
Judy Franko Jul 2, 2007 8:34 AM
After being in the news for several announcements on Kalaignar TV, DMK launched a daily newspaper named ‘Dinasari’ on June 22. Ramakrisnan has been roped in as News Editor. Earlier, Ramakrisnan was News Editor of Dinakaran, which is Sun Network’s language daily.
Judy Franko Jun 27, 2007 4:51 PM
Bates David Enterprise Chennai has won the creative duties for Chennai-headquartered leisure stores chain Odyssey. The size of the business is estimated to be in the region of Rs 5 crore.
Judy Franko Jun 25, 2007 11:13 AM
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