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The launch of The Times of India in Chennai in April 2008 had shaken and stirred the market and jolted the existing players out of their comfort zones. Now, with the completion of 100 days in the Southern metropolis, TOI celebrated the occasion with a special 104-page pullout, ‘Chillax’, with its August 7 edition.
Judy Franko Aug 11, 2008 9:02 AM
Zee Network is making one more addition to its channel bouquet, a 24-hour Telugu news channel Zee 24 Gantalu. The channel is expected to go on air sometime in October 2008. Shailesh Reddy, who has been with Zee News since 1999 heading the news bureau of Zee News Hyderabad and Zee Telugu News, will head Zee 24 Gantalu.
Judy Franko Aug 4, 2008 8:24 AM
Raj Television Network Ltd has entered into full-fledged film production. The company will produce films under its own banner, the cost of which will be borne by the company. Raj TV has also tied up with others to act as executive producers and complete the film projects on a first copy basis.
Judy Franko Jul 31, 2008 8:31 AM
Bates 141 Chennai has been assigned the creative duties for Chennai Live, the FM venture of Muthoot Group. Though no formal pitch was involved, the Group considered a couple of agencies before zeroing in on Bates 141.
Judy Franko Jul 25, 2008 8:18 AM
When Sun TV Network bought Dinakaran in 2005, it was selling just over 68,000 copies. By March 2007, it had touched 900,657 copies after the relaunch under the Sun Network banner. Now, even as Dinakaran COO RMR Ramesh waits for the latest ABC results to be declared, he is confident that Dinakaran would cross one million copies. His goal is to surpass Malayala Manroama in terms of circulation.
Judy Franko Jul 23, 2008 8:38 AM
Raj Television Network has appointed Chennai-based Fountainhead as its new communication partner. Grey Worldwide Chennai is the incumbent agency.
Judy Franko Jul 11, 2008 7:56 AM
‘Ananda Vikatan’, the leading Tamil weekly magazine published by Vikatan Group, has assigned its media duties to Mindshare. The win was not preceded by a pitch. Vikatan Group has set aside substantial advertising spend as it is planning a complete revamp of its flagship magazine, ‘Ananda Vikatan’.
Judy Franko Jul 7, 2008 8:12 AM
The Supreme Court upholding the Madras High Court’s order banning hoardings has not only shocked the hoarding owners but also the entire advertising fraternity and left many in doldrums. With the ban on hoardings, the advertisers are left with few options, and the result is that prices of other out-of-home mediums such as road medians, bus panels and bus shelters have gone up.
Judy Franko Jul 3, 2008 8:06 AM
D Charles has put in his papers at Hello FM as Head of Marketing. He is joining Akshya Homes, one of the leading builders in Chennai, as Deputy General Manager, Marketing. Charles, who is currently serving his notice period at Hello FM, will take up his new assignment from July 2.
Judy Franko Jun 26, 2008 8:12 AM
Spark, the annual advertising award show of Ad Club Madras, which was not held for the past couple of years due to lack of entries, is all set to return in a brand new format. The Club is also planning to launch its own website and also proposes to bring out at least three issues of the Club’s e-magazine ‘Headline’ this year.
Judy Franko Jun 19, 2008 8:44 AM
The Hyderabad-based Associated Broadcasting Company (ABCL), which operates under the TV9 brand, is all set to launch a national English news channel from Bangalore. At the same time, the company is also launching a Hindi news channel and a film news channel, both to be based in Mumbai.
Judy Franko Jun 17, 2008 8:24 AM
Draft FCB Ulka has been assigned the creative duties of soon-to-be launched Zee Tamil channel following a multi-agency pitch. Law & Kenneth, Lowe, Salt, and McCann-Erickson were the other agencies in the fray for the business. The account size is estimated to be in the region of Rs 5 crore.
Judy Franko Jun 4, 2008 8:14 AM
Jaya Plus, the 24-hour news channel from Jaya TV, is gearing up for a formal launch around June 15. The channel’s soft launch took place on December 6, 2007. Along with Jaya Plus, the Group has also launched a music channel, Jaya Max, to strengthen its bouquet of offering and put up some fight for a share of Tamil viewership.
Judy Franko May 31, 2008 8:35 AM
Dinamalar, the third largest circulated Tamil daily, is all set to expand its footprint beyond its stronghold – print media. The Chennai-based print behemoth is firming up its plans to launch a 24-hour news channel. The Group is targeting a 2009 launch.
Judy Franko May 27, 2008 8:04 AM
Kaushik Tiwari, Publicis Ambience’s Head of Southern operations, has moved on to float a full-fledged agency called Fresh Lime Communications. Chennai-based Fresh Lime commenced its operations on April 14, with a roster of clients.
Judy Franko May 16, 2008 10:00 AM
Zee News Ltd’s Tamil GEC, Zee Tamil, is set to be launched on June 15. The launch of Zee Tamil would be followed by a 24-hour Tamil news channel and Malayalam GEC, which is expected to on air during the fourth quarter of 2008.
Judy Franko May 7, 2008 7:59 AM
The New Indian Express has undergone a complete makeover from April 11, 2008. The revamp comes just three days ahead of the launch of The Times of India’s Chennai edition. The New Indian Express is also embarking on a high decibel marketing blitzkrieg to mark this relaunch and has earmarked an advertising budget of Rs 10 crore.
Judy Franko Apr 14, 2008 9:07 AM
The Times of India has finally arrived in Chennai after a long wait, and the effects of it are already being felt. The immediate fallout is that the market leader for long, The Hindu, which has been successfully resisting the temptation to bring down it cover price, has finally done it.
Judy Franko Apr 14, 2008 9:06 AM
Publicis Ambience has bagged the creative duties of Consim Info Pvt Ltd (formally the BharatMatrimony Group) following a multi-agency pitch. Confirming the development, P Gopalakrishnan, Chief Marketing Officer, Consim Info, said that the top 10 agencies were part of the pitch. The account size has been pegged in the region of Rs 50 crore.
Judy Franko Apr 2, 2008 7:58 AM
Publicis Ambience has bagged the creative duties of Consim Info Pvt Ltd (formally the BharatMatrimony Group) following a multi-agency pitch. Confirming the development, P Gopalakrishnan, Chief Marketing Officer, Consim Info, said that the top 10 agencies were part of the pitch. The account size has been pegged in the region of Rs 50 crore.
Judy Franko Apr 1, 2008 5:40 PM
Saatchi & Saatchi Singapore was declared Agency of the Year on the fourth and final day of AdFest 2008. The Agency of the Year Award is awarded based on the maximum number of metals won. The first runner-up was JWT Singapore, which bagged 21 awards, followed by Dentsu Inc, Tokyo, which bagged 14 awards.
Judy Franko Mar 31, 2008 7:59 AM
The four-day AdFest 2008 held in Pattaya, Thailand, from March 26-29, saw a total of 17 metals being awarded to Indian agencies. O&M topped the list with four metals. Leo Burnett bagged three awards, while Contract Advertising and McCann Erickson won two metals each.
Judy Franko Mar 31, 2008 7:58 AM
Day 3 at AdFest 2008 saw Chris Thomas, Chairman and Chief Creative Officer, Asia, BBDO Asia Pacific, Singapore, and Simon Bond, Regional MD, Asia Pacific, Proximity, Singapore, jointly address a session on ‘Exploring new avenues for creativity in the digital age’, where the duo stressed on the need for creating powerful ideas that would allow consumers to play and work with the brands.
Judy Franko Mar 29, 2008 7:37 AM
Demystifying today’s consumer has become an important exercise for brands and corporates. As James Lou, Executive Vice President, Managing Director of Strategy, DDB, Chicago, noted at the AdFest 2008, “Today’s consumers are spoilt for choice and it is the consumer who is in control and reinventing the relationship with the brands.”
Judy Franko Mar 28, 2008 11:58 AM
Kentaro Harano and So Yamada of Hakuhodo Inc, Tokyo, bagged the Fifth Young Lotus Award at AdFest 2008 in Thailand on March 27. Team Tokyo was followed by Team Hong Kong, Leo Burnett and Team Manila; Lowe Worldwide (Philippines) was the other finalist.
Judy Franko Mar 28, 2008 11:57 AM
The Asia Pacific Advertising Festival or AdFest, the annual advertising festival aimed at celebrating creativity in Asia pacific region, officially kicked off on March 26 in Pattaya, Thailand, with the concurrent screenings of 761 TV award entries and an exhibition of numerous works.
Judy Franko Mar 27, 2008 8:24 AM
After stimulating debates on ‘Print 3.0’ in Delhi and ‘Television 3.0’ in Mumbai, the exchange4media Conclave 2008 moved to Bangalore on March 14, where some of the top honchos of new age media companies put the spotlight on ‘Digital 2.0’. NDTV Media is the Presenting Sponsor for this four-city mega industry event.
Judy Franko Mar 17, 2008 8:17 AM
G Srinath has put in his papers as Chief Operating Officer at Club FM, Mathrubhumi Printing and Publishing Company’s FM radio venture. He is all set to start his own advertising agency, called Hammer India. The agency is set to commence operations from April 1.
Judy Franko Mar 5, 2008 7:09 AM
Deccan Chronicle Holdings Ltd, publisher of English daily Deccan Chronicle, will be launching its financial daily in the first half of the calendar year 2008. The launch will see editions rolling out in Delhi, Mumbai, Bangalore, Hyderabad and Chennai, from day one. The creative duties of the daily would be handled by Meridian.
Judy Franko Feb 21, 2008 6:29 AM
After consolidating its position in the kid’s television space with Chutti TV, Sun Network is set to roll out kid’s channels in Malayalam, Telugu and Kannada languages. The Malayalam channel will be called Kochu TV, while the Telugu channel will be known as Khushi TV. The Kannada channel has been christened Chintu TV.
Judy Franko Feb 20, 2008 6:32 AM
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