Date-wise News

INX Media and INX News, the broadcast venture promoted by Indrani Mukerjea,

exchange4media Mumbai Bureau Jun 25, 2007 6:25 PM

Nikhil Wagle has been appointed as Editor for the new 24-hour Marathi news and current affairs channel, a 50:50 joint venture between GBN and Lokmat Group. The channel, to be called IBN Lokmat channel, is expected to roll out some time in the near future. Rajdeep Sardesai would be the Executive Editor of the new channel.

exchange4media Staff Jun 25, 2007 1:35 PM

Radio One Chennai has launched a new game show titled ‘Oru Nimisham Pesu, Laksha Rooba Kasu’ on its breakfast show. The new show would be on air from June 25 to July 25. The show would give listeners an opportunity to win upto Rs 1 lakh.

exchange4media Chennai Bureau Jun 25, 2007 11:34 AM

BIG FM and Radio Mirchi have launched their Kanpur stations last week. Over the past few weeks, this trend of competitors launching close to each other has been quite noticeable.

exchange4media Mumbai Bureau Jun 25, 2007 11:32 AM

Ever since its launch around four months back, Infinity’s rural arm Rurali has been engaged in providing the touch and feel experience to end users and influencers through a virtual demonstration targeting the rural areas.

exchange4media Staff Jun 25, 2007 11:30 AM

Webdunia, which has been available in Hindi, Malayalam, Telugu and Tamil so far, has added Marathi, Gujarati, Bengali, Kannada and Punjabi to its language portfolio. The news portal plans to make the Internet even more user-friendly for those who are comfortable in their own mother tongues.

exchange4media Staff Jun 25, 2007 11:27 AM

Nimbus has launched World Rights Management Deal, through which it has kickstarted its first deal with the film ‘Naqaab’, produced by Tips. Nimbus will also broadcast the Indian cricket series including the ODIs, the Future Cup and the Future Friendship Cup.

exchange4media Mumbai Bureau Jun 25, 2007 11:26 AM

The period of Jan-May ‘07 saw a 5 per cent dip in print volumes of the toursim industry, over Jan-May ’06. A ratio of 74:26 of ad volumes were garnered by private and Indian state tourism players, while maximum ad volumes by tourism players in publications were from West zone, and metro city newspapers saw the maximum ad volumes. The Ministry of Tourism was the top player among Indian state tourism, while Cox & Kings India led among the private players.

exchange4media Staff Jun 25, 2007 11:24 AM

The first session at the IAMAI’s conference on Web 2.0 saw founders, business heads and CEOs from the world of online business defining the new frontier, and discussing its applicability in India.

Rishi Vora Jun 25, 2007 11:20 AM

The other sessions of the IAMAI conference too had healthy discussions on matters like reality check on marketing, investors’ perspective on the business, and the views of media business heads on threats the traditional media faces with the emergence of Web 2.0.

Rishi Vora Jun 25, 2007 11:18 AM

Shivjeet Kullar-promoted K-Factor has launched below-the-line agency K-Design. Apurav Joshi has been roped in as Business Head to head the agency.

exchange4media Staff Jun 25, 2007 11:15 AM

Bates David Enterprise Chennai has won the creative duties for Chennai-headquartered leisure stores chain Odyssey. The size of the business is estimated to be in the region of Rs 5 crore.

Judy Franko Jun 25, 2007 11:13 AM

There has been no service of DD Direct Plus, Doordarshan’s DTH service with about 70 lakh subscribers, as the DTH operator migrates from one transponder to another. DD Direct Plus, which was earlier beamed from foreign satellite NSS-6, has migrated to Insat-4B from this month.

exchange4media Staff Jun 25, 2007 10:06 AM

Indian advertisers have just woken up for the advertising opportunities provided by the relatively new medium of FM radio. With talks of brand managers not giving enough prominence to the medium as an effective advertising tool, exchange4media has tried to seek answers from the radio players themselves, and their suggestions for its better usage.

exchange4media Staff Jun 25, 2007 9:09 AM

TBWA India believes in ‘Disruption’. It has been the best way for the agency to keep the creative juices flowing among their younger professionals. At the agency, the route taken to unshackle the creativity is to introduce their own ‘Disruptive Temple’ where they call for a ‘Disruption Day’.

Tasneem Limbdiwala Jun 25, 2007 9:06 AM

Indian delegates and other media members were quick to let go of the Titanium and Integrated category, but when Japan can score here last year what is stopping India? This year, the category saw a Titanium Grand Prix and an Integrated Grand Prix. The jury speaks more on what sets the Titanium apart from the rest.

Noor Fathima Warsia Jun 25, 2007 9:03 AM

The Cannes Lions International Advertising Festival 2007 has come to a close and it is time to look at what India has achieved. Are 12 metals, the same as last year, a good enough result? There are other factors like India’s presence and the kinds of metals won, parameters that have to be revisited for Indian advertising and where it stands globally.

Noor Fathima Warsia Jun 25, 2007 9:01 AM

The final day of the Cannes Lions International Advertising Festival often manages to give the fraternity a little more drama than expected. Every year the ‘controversy’ in question would be around the Titanium category. This year, however, it is interestingly the Films Lions, where the jury moved an entry from its entered category to make it win a Grand Prix, and viral films got more attention than films.

Noor Fathima Warsia Jun 25, 2007 8:57 AM

Indian agencies had 77 entries in Films Lions, of which five entries made to the shortlist. The results have turned out to be not so bad after all with India winning three metals – McCann Erickson bagged a Silver and a Bronze for Happy Dent, while Code Red Films won a Bronze for the Eye Bank Association of India.

Noor Fathima Warsia Jun 25, 2007 8:56 AM

Condé Nast has entered into a collaboration with Living Media India Ltd (Publisher of India Today), under which the latter would be the sole distributor of the Indian edition of Vogue.

exchange4media Staff Jun 25, 2007 8:53 AM