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Why Axis, a Bangalore-based design and advertising agency, has been retained by Vision Express, the joint venture between Reliance Retail and Dutch optical retailer Pearle Europe. Why Axis has managed to retain the business amid a tough pitch process, which saw the participation of eight top agencies.
Judy Franko Nov 22, 2010 7:35 AM
The Mathrubhumi Printing and Publishing Company, which publishers popular Malayalam daily Mathrubhumi, is gearing up to enter the news space in Kerala with a 24-hour news and current affairs channel. The channel, to be called ‘Mathrubhumi News’, will go on air in 2011.
Judy Franko Nov 2, 2010 8:30 AM
Leo Burnett, which started its Chennai operation on October, 2009, has made the branch the South hub. As an incumbent agency for Uninor, Leo Burnett Chennai services the Uninor business in all the four Southern states. All the regional creative work for the telecom brand is done from Chennai for states like Kerala, Karnataka and Andhra Pradesh besides Tamil Nadu.
Judy Franko Oct 21, 2010 8:36 AM
“In the recent past, Vijay TV has pushed the envelope of creativity by a few notches. People look upto the channel for differentiated, innovative programming, be it fiction or non-fiction” said K Sriram, General Manager, Vijay TV when quizzed whether audience fatigue was the reason for the channel shifting its focus from non-fiction shows, which is considered to be its forte.
Judy Franko Oct 19, 2010 8:35 AM
Muthoot Group’s FM venture, Chennai Live, recently turned two. The talk radio, which plays only English music, is targeted at the 25-plus age group. To mark the occasion, the Chennai-based Fm station has launched a radio reality show – ‘Band Hunt’.
Judy Franko Oct 11, 2010 8:17 AM
‘A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort’, taking a cue from this quote of Herm Albright, Chennai-based Lead Star Media and Communications has recently launched an online weekly magazine, christened theweekendleader.com, with a self-imposed mandate to focus exclusively on positive news and features.
Judy Franko Sep 29, 2010 7:51 AM
After successfully experimenting with various non-fiction shows during prime time and non-prime time, Vijay TV, the Tamil GEC from Star Network, has again set its eyes on fiction by launching an array of new shows during prime time.
Judy Franko Sep 21, 2010 8:35 AM
Malayala Manorama TV (MMTV), the television division of Malayala Manorama, is planning to increase its presence in the television space in Kerala by adding a GEC by mid-2011. The channel is expected to help the group gain foothold in the cluttered GEC space. Jacob Mathew, Executive Editor and Director, Malayala Manorama, revealed this to exchange4media.
Judy Franko Sep 8, 2010 7:43 AM
With a decade-long presence in the furniture business, Style Spa, the furniture arm of SK Poddar Group of Companies and Zuari Industries Ltd, has relied heavily on print media advertising so far. But now, the furniture retail major, which is on a dynamic store opening and expansion spree, has recently launched two new TVCs for the first time.
Judy Franko Sep 6, 2010 9:00 AM
There are no surprises in the Kerala market as per the IRS Q2 2010 results as far as newspapers are concerned. While maintaining its leadership, Malayala Manorama has further strengthened its foothold in the market by adding 253,000 readers in Q2. Deshabhimani is the only other Malayalam daily to have shown strong growth in Kerala. Apart from these two, nearly all dailies have witnessed slump in readership.
Judy Franko Aug 27, 2010 8:28 AM
With substantial increase in readership, market leader in Andhra Pradesh, Eenadu, has further widened the gap with No. 2 player Sakshi, according to IRS Q2 2010 results. While elsewhere magazines have taken a beating, in Andhra Pradesh magazines have displayed a commendable show. Barring Swati, all other magazines have shown growth.
Judy Franko Aug 27, 2010 8:27 AM
There is some cheer for Daily Thanthi and Dinakaran in the Chennai market as per the IRS Q2 2010 results. The two leading Tamil dailies have added 57,000 (Daily Thanthi) and 58,000 (Dinakaran) readers in this quarter. However, Dinamalar, another leading Tamil daily in the market, has seen a 2.17 per cent decline in its average issue readership (AIR).
Judy Franko Aug 27, 2010 8:24 AM
Daily Thanthi and Times of India are the only two dailies to register a positive growth in AIR Tamil Nadu market, according to IRS Q2 2010. While Daily Thanthi has added
Judy Franko Aug 25, 2010 8:17 AM
While Daily Thanthi has witnessed some growth as per IRS Q2 2010 data, nearly all dailies and periodicals in Tamil Nadu have shown negative growth. The results have garnered mixed reactions from the players in Southern media. Meanwhile, quite a few publishers are seeking a different pattern of estimation for magazines, which, they felt, a large survey like IRS was not able to capture.
Judy Franko Aug 25, 2010 8:12 AM
It was a mixed bag of growth and decline for Malayalam dailies as per the IRS Q2 2010 results. Among the Malayalam dailies, Malayala Manorama, while maintaining its pole position, has registered a 2.69 per cent growth in its Average Issue Readership (AIR). However, the AIR of Mathrubhumi and almost all Malayalam magazines have dropped.
Judy Franko Aug 24, 2010 9:01 AM
The Indian Readership Survey (IRS) Q2 2010 data for Tamil publications shows market leader Daily Thanthi recording a marginal growth, even as the Average Issue Readership (AIR) of other Tamil dailies and magazines has dropped. Daily Thanthi leads the Tamil dailies with an AIR of 7,402,000 in this round. The AIR of both Dinakaran and Dinamalar has dropped.
Judy Franko Aug 24, 2010 8:58 AM
Emami Biotech Ltd, part of Rs 3,000-crore diversified Emami Group of Companies, has announced the launch of its edible oil brand, Healthy and Tasty, in Chennai. This is the Group’s first foray into the food & beverages segment. Emami plans to spend Rs 15 crore in the Tamil Nadu market alone over the next three years on communication and marketing activities.
Judy Franko Aug 20, 2010 8:37 AM
“We have to stay boringly consistent and we have to be thoroughly innovative in the way we say it,” noted Ranganath NK, MD, Grundfos Pumps India Ltd, while speaking on ‘The challenge of branding industrial products’. Ranganath was speaking at Advertising Club Madras’ ‘Gyan Series’ in Chennai recently.
Judy Franko Aug 19, 2010 8:32 AM
Following the exit of Prakash Dharmarajan, Ogilvy & Mather has moved Ramamoorthi to head its Chennai branch as President. Ramamoorthi was heading the IBM business at the agency’s Bangalore office prior to his new assignment.
Judy Franko Aug 16, 2010 8:27 AM
Onam, the biggest of all festivals in the land of Kathakali and snake boats, is round the corner. Celebrated over a period of 10 days, the Onam carnival reaches its peak during the last three big days – which this year falls on August 21, 22 and 23 – and Malayalam dailies are already having a crack at the ad pie. exchange4media takes a look at what print media in Kerala have been up to in the run-up to Onam.
Judy Franko Aug 6, 2010 8:42 AM
Venus Water Heaters has appointed OMD and Rubecon as its media and creative agencies, respectively. The incumbent media and creative agencies are Mindshare and JWT, respectively. No formal pitch preceded these wins and the company has appointed both the agencies based on their credentials and track record.
Judy Franko Jul 29, 2010 8:33 AM
Mala Manian, former CEO of Seventh Channel Communications, has been appointed as COO of Raj Television Network. Manian was associated with Seventh Channel Communications for nearly 25 years and was one of the first non-DD anchors for a private production house.
Judy Franko Jul 22, 2010 8:29 AM
After clinching the coveted Renault India business, Law & Kenneth is gearing up to set up a full-fledged office in Chennai. According to Anil Nair, CEO and Managing Partner, Law & Kenneth, the agency had made one or two key appointments and were on the verge of making more appointments.
Judy Franko Jul 20, 2010 8:53 AM
Following a multi-agency pitch, Chennai-based Fifth Estate Communications has been assigned the creative and media duties of Featherlite Developers, part of the Featherlite Group, one of the leading furniture manufacturing and marketing organisations in India.
Judy Franko Jul 19, 2010 8:12 AM
The Hindu is launching its Hubli edition on July 16, 2010. This edition is The Hindu’s 14th edition and the third in Karnataka. The new edition covers the districts of Hubli-Dharward, Belgaum, Uttara Kannada, Haveri, Davangere, Chitradurga, Bellary, Koppal, Gadag, Bijapur, Bagalkot, Goa state and other centres such as Kolhapur, Pune, Solapur.
Judy Franko Jul 16, 2010 8:44 AM
Post the joining of Ravinath Menon as Programming Head of Sun TV Network in October 2009, its flagship channel Sun TV has been fortifying its non-fiction content, especially reality shows. However, this is not being done at the cost of the fiction content, that still remains strong, asserts Menon. He also shares with exchange4media the Network’s plans for its movie and music channels as well as the revamping of Surya TV.
Judy Franko Jul 14, 2010 8:11 AM
After consolidating its position in the kids’ genre in the Tamil, Telugu and Kannada television space with Chutti TV, Chintu TV and Khushi TV, respectively, Southern media major Sun TV Network is now gearing up to roll out a kids’ channel in the Kerala market.
Judy Franko Jul 9, 2010 8:45 AM
Following a four-way pitch, Star Health and Allied Insurance Company has appointed TBWA\India as its creative agency. McCann Erickson, DraftFCB Ulka and incumbent Network Advertising were the other agencies involved in the multi-agency pitch process. The size of the business could not be ascertained, however industry sources informed that Star Health had spent about Rs 7-8 crore in different types of media last year and this year, the company was planning to increase spends due to increased domain competition.
Judy Franko Jul 7, 2010 8:55 AM
Following a four-way pitch, Star Health and Allied Insurance Company has appointed TBWA\India as its creative agency. McCann Erickson, Draft FCB Ulka and incumbent Network Advertising were the other agencies involved in the multi-agency pitch process. The size of the business could not be ascertained however industry sources informed that Star Health had spent about Rs 7-8 crore in different types of media last year and this year, the company is planning to increase spends due to increased domain competition.
Judy Franko Jul 6, 2010 2:13 PM
Prakash Dharmarajan, President, O&M Chennai, has called it a day at the organisation. Dharmarajan, who had joined O&M from Orchard Chennai in December 2006, has been heading the agency’s Chennai operations for more than three years. Confirming his movement to exchange4media, Dharmarajan said, “I am starting something on my own, which has got nothing to do with advertising.”
Judy Franko Jul 5, 2010 8:50 AM
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