Date-wise News

S Swaminathan aka Swami, National Head, iContract, is moving on after a 14-year stint. Parag Sen, who currently heads iContract Bangalore, will replace Swami as National Head.

Tasneem Limbdiwala Aug 7, 2007 8:13 PM

Bharti Airtel Broadband and Telephone Services has entered into a strategic partnership with Google to provide customised services like email, chat, and search to its subscribers.

exchange4media Staff Aug 7, 2007 9:27 AM

Bangalore-based Morphosys Information Systems Pvt Ltd, a subsidiary of Raksha Group, has announced its first 3D hyper-realistic animated movie ‘Honour and Country’. The estimated budget for the film is nearly Rs 6 crore. The movie is a tribute to India’s first war of Independence in 1857.

exchange4media Chennai Bureau Aug 7, 2007 9:26 AM

George Zacharias, MD, Yahoo! India has decided to call it quits at Yahoo! Keith Nilsson, VP – International Emerging Markets, who is based in Singapore, will step in to head the Yahoo! India leadership team.

exchange4media Mumbai Bureau Aug 7, 2007 9:25 AM

Sajjad Chunawala, Station Head, Fever FM, has put in his papers. He is currently serving his notice period. There is an official communiqué confirming the movement. According to sources, Chunawala quit as he wanted to seek new opportunities.

Tasneem Limbdiwala Aug 7, 2007 9:23 AM

Radio City has kicked off another on-air interview segment with ‘TV Tuesday’ on the show ‘City Spice’. The interview with television stars is being aired every Tuesday in the 11 am to 2 pm time slot, and is hosted by RJ Ketki.

exchange4media Mumbai Bureau Aug 7, 2007 9:22 AM

After online gaming, Reliance ADAG has now ventured into social networking with Bigadda.com, which has been envisioned as an ‘Orkut meets YouTube meets MySpace’ one-stop youth portal.

exchange4media Staff Aug 7, 2007 9:21 AM

United India Insurance has empanelled two new agencies – Crayons and Mouli – to handle its creative duties following a multi-agency pitch. The account size is pegged at Rs 12-13 crore.

Judy Franko Aug 7, 2007 9:20 AM

MIPCOM 2007 will be flagged off with ‘India Day’. FICCI is partnering with MIPCOM to give international exposure to the Indian entertainment industry with the support of the I&B Ministry. The focus on India stems from the fact that currently India is the world’s third largest pay TV market.

exchange4media Staff Aug 7, 2007 9:19 AM

Allied Media Integrated has announced the launch of Engagement Planning Process, a 360-degree media solutions that aims to be a systematic process oriented model panning across the classical ATL and BTL media.

exchange4media Mumbai Bureau Aug 7, 2007 9:18 AM

JWT Chennai has won the creative account of MRF Tyres. The account size is pegged at Rs 20 crore. Senior sources close to the development have confirmed the news. JWT will be handling the corporate account for MRF Tyres, as also the company’s motorcycle tyres.

exchange4media Staff Aug 7, 2007 9:17 AM

Subliminal Advertising in TVCs is not much explored in the context of Indian advertising. But that doesn’t mean this concept is farcical -- there have been a couple of instances when advertisers have used two brands in a TVC, with the second brand making its presence felt in a subtle way.

Rishi Vora Aug 7, 2007 9:15 AM