Date-wise News

Vyas Giannetti Creative has won the business of Religare Enterprises Ltd, a Ranbaxy-promoted group company, following a pitch involving 10 agencies. VGC will be managing all aspects of brand communications for the company. The account size has been pegged at upwards of Rs 25 crore.

exchange4media Staff Jul 18, 2007 5:57 PM

Ford India has launched a diesel variant of the Ford Fusion, which is being positioned as the first affordable mini-SUV, priced at Rs 6.59 lakh.

exchange4media Staff Jul 18, 2007 9:27 AM

Bipasha Basu has been signed on by Kinetic Motors as their brand ambassador primarily for the upcoming Kinetic-SYM scooter, which is targeted at women riders. Basu was identified after the company carried out a consumer research and will appear in the Kinetic campaign.

exchange4media Mumbai Bureau Jul 18, 2007 9:26 AM

Komli Media, an Indian ad network agency, has announced the introduction of behavioural targeting solutions for Indian online advertisers. Using this service, advertisers can serve ads to the desired user profiles, interests, or demographics.

exchange4media Mumbai Bureau Jul 18, 2007 9:25 AM

Kirusa has announced the launch of Voice SMS service in the country. The company believes that the service, currently available through a handful of carriers in India, can be utilised as a new method of mobile advertising.

exchange4media Mumbai Bureau Jul 18, 2007 9:24 AM

Indiagames Ltd has partnered with PopCap Games, a Washington-based leading online gaming company, to launch PopCap’s catalogue of games on the games-on-demand (GoD) service.

exchange4media Staff Jul 18, 2007 9:23 AM

Raj Singh co-founded ActiveMedia Technologies in 2001 and has led the company to become one of the leaders in mobile marketing and content. He strongly feels that as the mobile subscriber base increasingly shifts from the metros to towns and villages, there will be an increasing opportunity to service this market with localised content.

exchange4media Staff Jul 18, 2007 9:22 AM

The results for the first quarter ended June 2007 saw Zee Entertainment Enterprise Ltd register good numbers. The company registered a net profit of Rs 1,197 million, which is an 81 per cent rise from the previous fiscal. The sports channels, with Zee Sports and Ten Sports, are eyeing impressive results in the second quarter as well.

exchange4media Staff Jul 18, 2007 9:20 AM

Dish TV India Ltd has announced the financial results for the quarter ended June 30, 2007. DishTV is the first DTH company to get listed on the stock exchange with market capitalisation of over $1 billion. The company has reported standalone revenue of Rs 893.37 million in the first quarter.

exchange4media Staff Jul 18, 2007 9:19 AM

In the first quarter-end financial results, NDTV has seen a 15 per cent increase in its consolidated revenuesn while its consolidated costs include expenditure on roll-out of new businesses, including entertainment and lifestyle channels.

exchange4media Mumbai Bureau Jul 18, 2007 9:17 AM

Laqshya Media has taken over Vertigo Lanka, which has been the airport advertisement rights concessionaire for the Colombo’s Bandaranaike International Airport since 2002. Laqshya will function as the airport’s advertisement rights concessionaire till 2010.

exchange4media Staff Jul 18, 2007 9:16 AM

Meridian has elevated Rensil D’Silva as ECD. N Ramesh too continues to be ECD at Meridian. Bates David Enterprise’s Kumar Subramaniam has been roped in as President of Meridian Communication. INX Media and INX News have also been added to the Meridian kitty.

exchange4media Mumbai Bureau Jul 18, 2007 9:14 AM

A total of 575 entries from 27 small, medium and large-sized agencies will compete for Big Bang-2007, the annual creative awards competition organised by the Advertising Club of Bangalore. Interestingly, large-sized agencies like McCann-Erickson, FCB Ulka, JWT, O&M, Lintas and Orchard are not taking part in Big Bang-2007

exchange4media Chennai Bureau Jul 18, 2007 9:12 AM

VGN Enterprises, a Chennai based layout and residential property developer, has appointment Tribal DDB India as its online media and creative agency. The account size is estimated to be in the region of Rs 3.5-4 crore. MAA Bozell handles the offline creative and media duties for VGN.

Judy Franko Jul 18, 2007 9:11 AM

Equus Red Cell’s Mumbai office has bagged the communication duties for Elite International’s home linen brand Enrica. The business was awarded to the agency following a multi-agency pitch. The size of the business has been pegged at Rs 5 crore.

exchange4media Staff Jul 18, 2007 9:05 AM

Shriram Insight has appointed Response Kolkata to handle its creative duties, while The Media Edge Kolkata has been assigned the media duties. The other Kolkata-based agencies in the fray were RK Swamy BBDO, Grey Worldwide and BEI Confluence.

exchange4media Staff Jul 18, 2007 9:04 AM

With every passing month, media holding companies like WPP, Interpublic Group, Publicis Groupé, Omnicom, Havas Media and Aegis Media are intensifying their operations in India. In a market where today WPP owns over 30 per cent share, is it time for the media holding company to get worried about holding on to its turf?

Noor Fathima Warsia Jul 18, 2007 9:03 AM