Date-wise News

141Sercon, the newly formed activation brand from the BatesAsia family,

exchange4media Staff Sep 5, 2007 11:43 AM

Giant Adds Fifth-Largest Ad Network to Attract Direct-Response Ads

exchange4media Staff Sep 5, 2007 9:29 AM

REI Agro announced the launch of its retail chain, 6Ten, in Punjab and Haryana.

exchange4media Staff Sep 5, 2007 9:26 AM

Pankaj Sethi, President, Value Added Services business, Tata Teleservices, strongly believes that mobile advertising holds the promise of targeted delivery to large customer segments. At the same time, the personalised nature of delivery and the instant ability to seek a response or closure are great attractions for advertisers.

exchange4media Staff Sep 5, 2007 9:22 AM

McCann Erickson has been awarded the advertising duties for Shaadi.com. As per the officials, there was no pitch involved and the win came through presentations and thesis on the brand.

exchange4media Mumbai Bureau Sep 5, 2007 9:20 AM

TELiBRAHMA Convergent Communications Pvt Ltd, a leading provider of mobile solutions, has appointed Rohinton B Maloo as Consulting Partner and Strategic Advisor. Maloo would be actively involved in key aspects of the company's business strategy, growth, execution and partnerships.

exchange4media Staff Sep 5, 2007 9:20 AM

Neo Sports Broadcast and Tata Sky have signed an agreement, wherein Tata Sky will carry Neo Sports and Neo Sport Plus. The agreement commences with immediate effect.

exchange4media Mumbai Bureau Sep 5, 2007 9:18 AM

India Retail Forum, the country’s largest retail conference, got underway in Mumbai on September 4. The Forum has brought representatives of the Indian retail industry and associated industries under one roof. With the industry poised to touch Rs 12 trillion and create 3.5 million jobs, the focus on the Indian retail industry has only intensified.

exchange4media Staff Sep 5, 2007 9:17 AM

O&M’s Creative Director Sagar Mahabaleshwarkar and Publicis Ambience’s NCD Ramanuj Shastry are set to join Rediffusion DY&R as Chief Creative Officers. The duo would be reporting to the agency’s President, Mahesh Chauhan.

exchange4media Mumbai Bureau Sep 5, 2007 9:14 AM

Hindustan Unilever (HUL) is reviewing its media planning and buying businesses, which is currently in the custody of GroupM’s MindShare. As is known, MindShare has a full-fledged arm dedicated to HUL in the form of Fulcrum.

Noor Fathima Warsia Sep 5, 2007 9:12 AM

Sandip Ghose, who was HT Media’s Head of New Ventures, Magazines, Events and Entertainment, has decided to move back to the corporate world after dabbling with the media for five years – first with the ABP Group and then with HT. He has joined Lafarge India as Senior VP and Head of Corporate Affairs.

exchange4media Staff Sep 5, 2007 9:11 AM

With newspaper brands trying hard to be like each other, consumers are confused as to which newspaper to choose from the lot. What factors would a newspaper’s success depend on? Ramanujam Sridhar, CEO, brand-comm, threw light on this at IfraIndia 2007 that got underway in Chennai on September 4.

Judy Franko Sep 5, 2007 9:10 AM

IfraExpo 2007, an international exhibition on trends and practices in the printing and publishing industry, commenced in Chennai on September 4. It’s the first ever Expo being held outside Europe. Organised by Ifra India and co-sponsored by INS, IfraExpo 2007 will have a combination of two parallel learning seminars and an Expo.

Judy Franko Sep 5, 2007 9:08 AM

Grey Worldwide Chennai has recently bagged three new accounts – Gemini Communication Ltd, SKM Porna Rice Bran Oil, and Cuticura Talcum Powder and Deodorant. The cumulative size of these businesses is pegged at around Rs 10 crore.

Judy Franko Sep 5, 2007 9:07 AM