Date-wise News

The period Jan-May ‘07 saw a 17% rise in advertising by Education sector, over Jan-May ’06. Educational institutions garnered nearly 70% of ad volumes, while BPO/call centre training institutes saw the maximum growth in Jan-May 07. Publications from South zone contributed the maximum ad volumes, and it was observed that 61% advertising by Education sector took place in non-metro city newspapers. Planman Consultant India leads advertising on Print.

exchange4media Staff Jul 2, 2007 8:43 AM

Lodestar, O&M and Mindshare share the excitement after having won accolades at the Emvies 2007. Against a crowd of more than 650 people present for the function on June 29 evening in Mumbai, these were the agencies that walked away with the maximum number of metals and victories. exchange4media speaks to them on their reactions.

exchange4media Staff Jul 2, 2007 8:42 AM

Citizen journalism is the way forward, say experts from TV news channels. But would it be fair to call it ‘pure citizen journalism’? Experts believe in filtering and doctoring the content. The industry is also not sure about how they would credit their source and make use of the Internet as a tool to get quality content from viewers.

Rishi Vora Jul 2, 2007 8:40 AM

Mudra has created a new TVC for Philips Automatic Water Purifier. The TVC gives strong consumer insight on Indian housewives, who face a lot of water problems. The film has been directed by Vinyl Mathew and produced by Foot Candles.

exchange4media Staff Jul 2, 2007 8:39 AM

Ary Digital, a South Asian television network, has introduced a soap titled ‘Khwaish’, produced by Balaji Telefilms Ltd for viewers in Pakistan and the Middle East. This would be the first time that Balaji Telefilms is creating some thing for the international markets.

exchange4media Mumbai Bureau Jul 2, 2007 8:38 AM

Team Boomerang from Edith Cowan University, Perth, Western Australia, was declared World Champion of the annual International Advertising Association (IAA) InterAd XI global student advertising competition. Boomerang advanced to the world finals as winner of the Asia/Pacific Regional IAA Dentsu InterAd XI competition and will be awarded the IAA InterAd XI Trophy next month.

exchange4media Mumbai Bureau Jul 2, 2007 8:37 AM

The Emvies 2007 probably saw the most closely fought battle in the history of this media awards with little difference in the final points between the first three agencies. Where Lodestar Universal reclaimed the ‘Best Media Agency of the Year’ title after two years, O&M offered some food for thought on the changes in the advertising domain.

Noor Fathima Warsia Jul 2, 2007 8:36 AM

The ill-effects of unbundling of advertising agencies, their inability to attract the best talents, and the importance of long-term relationship between the client and the agency in brand building were the some of the topics that came under the scanner at Brandate, which was in Bangalore on June 30.

Judy Franko Jul 2, 2007 8:34 AM

Jagran Prakashan Ltd (JPL) has acquired a net profit of Rs 76.22 crore, up by 140.45 per cent from Rs 31.70 crore in the corresponding period of last year. JPL has reported total revenues of Rs 622.98 crore for FY07, an increase of 27.95 per cent as compared to Rs 486.88 crore in FY06.

exchange4media Staff Jul 2, 2007 8:33 AM