Date-wise News

Textile maker Bombay Dyeing is going in for a major retail makeover through a range of new-look stores this financial year, with an investment of close to Rs 60 crore over the next three years.

exchange4media Staff Sep 15, 2007 9:43 AM

Five Agencies Will Vie for Brand and Strategic-Marketing Business

exchange4media Staff Sep 15, 2007 9:41 AM

The Images Group has launched ‘Progressive Grocer’, the Indian edition of international food and grocery speciality magazine. The magazine comes out via a licensing arrangement with The Nielsen Company.

exchange4media Staff Sep 15, 2007 9:37 AM

Mercer Human Resource Consulting, one of the world’s largest human resource consultancy firms, has launched its new brand identification where it will use the simplified name ‘Mercer’. The global brand initiative reflects Mercer’s full range of consulting, outsourcing and investment services.

exchange4media Staff Sep 15, 2007 9:36 AM

Sahara India Pariwar has recently unveiled Studio Nysa, its a state-of-the-art studio facility catering to recording, editing, mixing and mastering of music under one roof.

exchange4media Mumbai Bureau Sep 15, 2007 9:34 AM

Network18 Group, one of India’s fastest growing media companies, has entered into a strategic alliance with Mobile NXT, which is India’s first mobile retail chain. As per the alliance, the media company would provide Mobile NXT with necessary funds and strategic advice.

exchange4media Mumbai Bureau Sep 15, 2007 9:34 AM

The one-day seminar on ‘Digital Marketing: Wake up and smell the coffee’ organised by the IAMAI brought to the fore a significant fact that Internet penetration is still very low in the country, and that Internet advertising continues to be a very miniscule part of communication plans.

exchange4media Staff Sep 15, 2007 9:33 AM

HomeShop18 has joined hands with SBI Card to offer unparalleled convenience of ‘anytime shopping’ for the credit card holders, not only giving them an edge, but also exciting prices and propositions from the comfort of their homes.

exchange4media Staff Sep 15, 2007 9:31 AM

Big FM has announced a MoU with MTV to share the latter’s song content and permission to use them as a source for the radio station’s 100 chartbusters. MTV will also share its song play-out data on a weekly basis and will get due accreditation for the same.

exchange4media Staff Sep 15, 2007 9:30 AM

Adidas India has launched its global lifestyle brand ‘Adidas Originals’ in India with the opening of its first store in Delhi. Inspired by authentic historical moments in Adidas’ vast sporting history, Adidas Originals aims to be the ultimate aspirational street fashion label for today’s lifestyle consumer.

exchange4media Staff Sep 15, 2007 9:28 AM

Sulekha.com has signed Grey Synchronised Service (G2) and Interactive Avenues for its online creative and media buying duties. G2 will handle the creative duties for all social media campaigns targeted at Indians in the US. Interactive Avenues will manage both online creative and media buying functions for classifieds and yellow pages in India.

Judy Franko Sep 15, 2007 9:28 AM

Reliance Money and Webaroo have joined hands to launch a mobile portal that intends to offer a range of financial services and information to its investors, across all telecom operators.

exchange4media Mumbai Bureau Sep 15, 2007 9:26 AM

Kids can look forward to showcasing their singing talents in Zee Bangla’s ‘Sa Re Ga Ma Pa’ for kids. The reality musical show is premiering on the channel on September 17, 2007. Targetted at kids in the 4-14 age group across West Bengal, the show would be aired Monday to Wednesday at 10 pm.

exchange4media Staff Sep 15, 2007 9:25 AM

Mary Kay Inc., the international direct sellers of skincare and colour cosmetics, has forayed into India as Mary Kay Cosmetics Pvt Ltd. The company plans to invest $20 million in India over the next five years for setting up beauty centres, developing product portfolio, training consultants in the country, CSR initiatives and for brand building.

exchange4media Staff Sep 15, 2007 9:24 AM

Issues like brand building through the Internet, the challenges, media planners integrating digital media in marketing campaigns, and small and medium businesses (SMBs) noticing a scope in online marketing, were discussed during the three post-lunch sessions of the IAMAI seminar.

exchange4media Staff Sep 15, 2007 9:21 AM

Getty Images Inc. has announced the re-launch of its website gettyimages.com. Fully redesigned and re-engineered, the site claims to serve as a powerful source for creative inspiration while delivering a more efficient search experience.

exchange4media Staff Sep 15, 2007 9:20 AM

The Economist Group and Chevron Corporation have jointly launched ‘Energyville’, an interactive online game that challenges players to meet the growing energy needs of their own city.

exchange4media Staff Sep 15, 2007 9:18 AM