Date-wise News

George Zacharias, MD, Yahoo! India has decided to call it quits at Yahoo! Keith Nilsson, VP – International Emerging Markets, who is based in Singapore, will step in to head the Yahoo! India leadership team.

exchange4media Mumbai Bureau Aug 6, 2007 4:23 PM

Samsung India has launched a new TVC for its Silver Nano range of washing machines. The TVC features TV actor Prachi Desai, and has been conceptualised by Cheil Communications.

exchange4media Staff Aug 6, 2007 9:49 AM

Ten Sports has signed a non-exclusive agreement with Dialog Satellite TV, for DTH distribution in Sri Lanka. Ten Sports will have the exclusive broadcast rights of matches that include the Sri Lankan team in Sri Lanka.

exchange4media Mumbai Bureau Aug 6, 2007 9:47 AM

Red FM’s CSR initiative ‘Bajaao for a Cause’ has already received a tremendous response in the first week itself. Approximately Rs 14,00,000 lakh and 64 PCs have already been pledged for the betterment of underprivileged children.

exchange4media Mumbai Bureau Aug 6, 2007 9:46 AM

BBC Worldwide has launched a campaign for its show ‘World News Today’, in an attempt to create better awareness about international news among Indian viewers. The channel has used a common theme across all media. Ads for Internet, radio and print have already been rolled out, while TVCs will be soon on-air.

Rishi Vora Aug 6, 2007 9:44 AM

O&M is contemplating legal action against Shems, a Morocco-based advertising agency and production company that has allegedly copied a TV commercial done by O&M India for Perfetti Van Melle’s brand Mentos.

exchange4media Mumbai Bureau Aug 6, 2007 9:43 AM

Advertising by Real Estate firms on print saw a dip of 5 per cent in H1 2007, as compared to H1 2006. The Real Estate sector garnered 85 per cent of advertising by firms in H1 2007. There is an advertising ratio of 70:30 between national and local players. Real Estate players saw 57 per cent of ad volumes, however, supplements had a share of 43 per cent. Approximately 260 ads per day were visible on an average by Real Estate firms in newspapers.

exchange4media Staff Aug 6, 2007 9:42 AM

Mid-Day will soon launch a marketing campaign based on its new theme ‘Fun at work’ across all media. The idea is to target the young urban mobile professional from India. The creative work for campaign has been done by New Life Experiences (NLX), a brand activation agency and a part of JWT’s international new venture.

Rishi Vora Aug 6, 2007 9:40 AM

Pranjal Sharma, Business Editor, TV Today Network, has recently put in his papers. He is now set to join UTV’s news channel, expected to be launched by next year.

exchange4media Staff Aug 6, 2007 9:39 AM

UTI Bank has been renamed as Axis Bank, and the awareness campaign for the name change is based on the premise of identical twins. The campaign has been created by O&M and is the brainchild of Sumanto Chattopadhyay.

Tasneem Limbdiwala Aug 6, 2007 9:38 AM

Five stations have gone on-air over the week, with Big FM officially launching in Amritsar, Patiala, Udaipur and Tirupathi on August 1, and My FM launching its station in Gwalior on August 5.

exchange4media Mumbai Bureau Aug 6, 2007 9:36 AM

Seiko Watch India Pvt. Ltd, a 100 per cent subsidiary of Seiko Watch Corporation, Japan, has entrusted Bangalore-based agency Opus CDM with both media and creative duties, following a multi-agency pitch.

Judy Franko Aug 6, 2007 9:35 AM

Behavioural targetting is a recent advertising trend catching on in developed Internet markets worldwide. exchange4media.com looks at this relatively new form of online advertising, which is gaining ground in India.

exchange4media Staff Aug 6, 2007 9:34 AM

To any media observer, this is a situation that was long coming. Now that the Information & Broadcasting Ministry has finally pushed the envelope, the broadcast media, read news channels, is suddenly, but rightfully, seized of the impending threat to their freedom.

exchange4media Staff Aug 6, 2007 9:33 AM

The dearth of CEOs in Indian media companies is established. Head hunters believe that where the main challenge has been the talent paucity in this sector, experience and emotional maturity are the key gaps in skills at the CXO level as well -- EQ is the key for successfully executing these top management roles.

Noor Fathima Warsia Aug 6, 2007 9:30 AM