Date-wise News

Volkswagen's mid-sizer to be launched in '08 from Skoda's Aurangabad unit.

exchange4media Staff Aug 20, 2007 9:59 AM

Span Communications will be handling the creative and media duties for Ministry of Tourism’s Incredible India Bed and Breakfast campaign. The business moves after a bid was called for among the empanelled agencies.

exchange4media Staff Aug 20, 2007 9:56 AM

Mid-Day’s ‘Bollywood Lunch Contest’ brought Rakhi Sawant as a luncheon date for winner Shawn Chandy of Maxus Mumbai. The contest is part of Mid-Day’s initiative to ease work pressure and spread the message of ‘make work fun’.

exchange4media Mumbai Bureau Aug 20, 2007 9:54 AM

Euro RSCG’s Bollywood Predictametre is a tool that predicts the fate of Bollywood movies. The Predictameter, which was launched last year, estimated the fate of 18 movies at a strike rate of 83 per cent in 2006. It has predicted that this year there wouldn’t be a single superhit movie.

exchange4media Mumbai Bureau Aug 20, 2007 9:52 AM

Brandscore, the sports marketing forum conducted together by ESPN-STAR Sports and Mindshare explored areas like investments in sports – debunking myths, building brands; and understanding the role of media in the development and upbringing of sports in the global per se.

Rishi Vora Aug 20, 2007 9:49 AM

The sports marketing forum ‘Brandscore’ evaluated the Indian stickiness with sports, and discussed ‘The Antidote to Fragmentation’. While LV Krishnan, CEO, TAM India, spoke about the ‘stickiness’ among Indian sports viewers, and the need to inculcate drama in sports, Sean Jefferson, CEO, Mindshare Performance, Europe, gave seven principles on how to cope with the fragmenting media and sports arena.

Rishi Vora Aug 20, 2007 9:48 AM

Shivjeet Kullar-promoted K-Factor has recently expanded its portfolio of clients with the addition of three new accounts – Modi Revlon, fashion brand Biba, and Alyque Padamsee’s recently launched video-BTL advertising medium ‘LeagueOne’.

exchange4media Staff Aug 20, 2007 9:46 AM

INX Media’s executive committee has an addition, or rather an official addition, finally. Peter Mukerjea has formally discontinued his executive responsibilities at INX Global, and has joined INX Media as Chief Strategy Officer.

Noor Fathima Warsia Aug 20, 2007 9:44 AM

Broadcast Initiatives Ltd’s channel, Mi Marathi is unveiling its second phase of programming on August 20, 2007. The channel is bringing in nine hours of new content, which includes new family dramas, daily soaps and original-format game shows.

exchange4media Mumbai Bureau Aug 20, 2007 9:43 AM

The ESS and MindShare organised Brandscore 2007 in its first year looked at all angles of ‘sports’ and the manner in which Indian media and clients can tap into this medium to make a statement for their brands. Cricket was the hero of the event, but the ‘sport’ cast didn’t end there.

Noor Fathima Warsia Aug 20, 2007 9:41 AM

Big FM is witnessing some top level changes. Two senior hands – Lakshmi Sharath, VP, South and Regional Head, and Zarine Menon, Station Manager, Big FM Chennai – have put in their papers. Replacing Sharath is Sabita Kath, who has been appointed as Regional Director, Big FM, South.

Judy Franko Aug 20, 2007 9:30 AM

AutoIndia.com, one of leading automotive websites in India, has appointed V Chandramouli as CEO. Prior to this appointment, Chandramouli was Head of Consumer Channels, Content & Head- Education Vertical for Samachar.com, Khel.com, Walletwatch.com and others at Sify.com.

exchange4media Chennai Bureau Aug 20, 2007 9:29 AM

In the wake of MSN and WorldSpace coming together for Internet radio recently, exchange4media.com takes a look at this new tool of entertainment, which mixes two different mediums to satisfy the ever demanding consumers in the Indian market.

exchange4media Staff Aug 20, 2007 9:27 AM

There was an 8% dip in Print advertising by F&B industry in H1'07. Beverages garnered a maximum share of 33% of F&B advertising. There was huge advertising in General Interest newspapers whereas in Magazines nearly 50% advertising share went to Women’s genre. Brooke Bond Lipton and Gujarat Corporative Milk & Marketing Federation (GCMMF) stood at 1st and 2nd positions.

exchange4media Staff Aug 20, 2007 9:25 AM