Media Radio News
Community radio stations in the country must be allowed to carry advertisements, according to players in the segment. They have made a plea to the government for the same. Community radio was opened up for educational institutions two years ago, but only as non-commercial ventures.
Unlike in the first round of FM radio privatisation, merchant bankers are expected to be roped in for rolling out phase two. The process to select merchant bankers will begin soon, government sources said.
FM radio channel Radio Mirchi 98.3 has revised its advertising rate card. Advertisers will now be charged on a one-second rate pulse against the industry norm of 5-second pulse, with a minimum duration of 10 seconds.
Radio advertising seems to have caught the fancy of Virgin Atlantic. India Marketing Head Neha Lidder Ganju says radio is a great opportunity for branding and Virgin will be coming out with new radio ads soon.
Action in private FM radio has now shifted to spectrum planning. An expert team is at work to assess frequencies which can be repeated for the second phase of private FM radio.
Usage of below-the-line activities for brand building and promotion seems to have caught the fancy of FM major Radio Mirchi. The group plans to come up with almost two BTL initiatives every month to establish direct connect with listeners. Nandan Srinath, Senior Vice President – North, says consumer-led activities have always been quite effective in brand building and promotion.
The telecom regulator has released a consultation paper on issues relating to community radio. It refers to key issues like the rationale for community radio, present framework and progress of the scheme, issues relating to eligibility, licensing process, funding of community radio station and regulation and monitoring of the radio stations.
In a consultation paper on community radio, Trai has stressed the need for a simplified licensing process to energise the sector. The paper, points out that 20 months after the community radio policy was announced, there’s just one licensee in the country. Complex licensing procedure is understood to be a hurdle for several potential players.
Go 92.5 has brought in a logo that displays the ‘Go’ in a well-defined and accentuated format and from a horizontal portrayal, it’s been reversed to a circular format. The logo will become visible with the launch of College Radio.
The government is likely to reject the Telecom Regulatory Authority of India’s (Trai) recommendations on the second phase of private FM radio licensing pertaining to a revenue share regime.
The FM Market in India seems to be maturing in line with International markets. Round 2 of the DRS research on Radio Listenership in Delhi throws up a lot of interesting insights into the current consuming habits of radio listeners.
All India Radio’s proposed 24-hour news channel may take few more months to hit the airwaves. The launch of this ambitious news channel, which was originally scheduled to go on air last April, has been delayed due to change in its positioning.
The Telecom Regulatory Authority of India (TRAI) has suggested a new licensing regime for private FM radio channels consisting of a one-time entry fee and a revenue share of four per cent.
The Information and Broadcasting (I&B) Ministry is looking at the possibility of allowing the existing licence holders to surrender their licences and re-apply for the same metros under the new FM radio policy.
Red FM’s brand building strategy has managed to clinch enough attention from the rain-weary commuters of Mumbai, and it all came with a price tag that’s fair for the pocket. The group is working out strategies for other cities.
Results of Wave 2 of the Indian Listenership Track, recording the radio listenership in Mumbai and Delhi, indicate that listenership has increased in comparison to Wave 1. Again, as last time, Radio City keeps ruling in Mumbai, while Mirchi dominates the Delhi market.
Telecom Regulatory Authority of India (Trai) is likely to finalise recommendations for the second phase of private FM radio on Friday, according to Trai chairman Pradip Baijal. There are certain doubts within the ‘Authority’ in relation to FM radio. The Trai meeting, scheduled for Friday, is expected to clear the doubts.
Change seems to be the new mantra at Radio Mirchi. While a number of changes in different segments are already made, some more are in the pipeline. With new shows and new faces in the squad, Mirchi emphasises on revenue generation.
Radio was for long considered as a “passive” media option, good enough to reach just 8-10% of potential audience. But, thanks to FM stations, the potential of Radio as a reach medium today is as high as Print, if not more, in Delhi and Mumbai. And, the average time spent listening to Radio is as good as average TV viewing time.
While private FM radio operators may be reeling under huge losses, good times seem to be back for standalone radio manufacturers with the launch of 22 new stations across the metros.
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