Date-wise News

Delhi-based Capital Advertising has bagged Dainik Jagran’s print media account worth Rs 8 crore. At the same time, Everest has won the Aaj Tak account worth Rs 4-5 crore in terms of media spend.

exchange4media Staff Aug 9, 2004 4:55 PM

The Telecom Regulation Authority of India’s (Trai) recommendations on unified licensing, if implemented, could translate into cost benefit of up to 10 per cent to the end-consumer on air-time charges and monthly rentals.

exchange4media Staff Aug 9, 2004 9:12 AM

In a bid to garner more eyeballs during the Athens Olympics, consumer durable companies have chalked out new marketing initiatives and consumer promotions to spur growth of their products.

exchange4media Staff Aug 9, 2004 9:09 AM

First, Bajaj was king, only to be overtaken by Hero Honda. Now they are neck and neck in the two-wheeler race, but with some significant differences. Chief among them being that Hero Honda uses much less cash to deliver comparable results.

exchange4media Staff Aug 9, 2004 9:08 AM

Sony India is targeting a sales turnover of Rs 20-22-crore in Kerala during the Onam season. The company had already commenced its special sales campaign from August 1.

exchange4media Staff Aug 9, 2004 9:06 AM

Tata Motors has launched the latest LPT 909 EX turbo truck in the six-ton payload segment. The youngest product from the stable of the Rs 16,000-crore commercial vehicle major is priced at Rs 6.25 lakh, and positioned as a vehicle for day-to-day distribution.

exchange4media Staff Aug 9, 2004 9:05 AM

With the entire shampoo market hopping on to the herbal and natural bandwagon, Himalaya shampoo, through its latest TVC, has taken the simpler route of ‘happiness’ to reach its audience.

exchange4media Staff Aug 9, 2004 9:04 AM

When Olympics was televised for the first time during the 1936 Berlin Games, nobody had heard of broadcast rights! Sixty-eight years later, when the Games go back to where it had all begun, Athens, the total Olympic broadcast revenue is pegged at $1.5 billion.

exchange4media Staff Aug 9, 2004 9:03 AM

Print advertising in the commercial vehicles category shows an 8% dip in the first half of 2004 compared to last year. Mahindra & Mahindra, TATA Motors and Maruti Udyog are amongst the Top 5 Advertisers in this category in print advertising in this period, says an AdEx analysis.

exchange4media Staff Aug 9, 2004 9:01 AM

After a stint of over three years, Anil Vohra, Media Director (Buying) MediaCom, has decided to call it a day at the agency. Industry sources inform that he is on his way to assume responsibilities of General Manager at MOMS.

exchange4media Staff Aug 9, 2004 9:00 AM

Today, the afternoon daily from India Today Group, wears a new look from Monday. Two years after its launch, the city tabloid published from Delhi has gone in for a major revamp to further boost its fast growing circulation.

exchange4media Staff Aug 9, 2004 8:54 AM

Results of Wave 2 of the Indian Listenership Track, recording the radio listenership in Mumbai and Delhi, indicate that listenership has increased in comparison to Wave 1. Again, as last time, Radio City keeps ruling in Mumbai, while Mirchi dominates the Delhi market.

exchange4media Staff Aug 9, 2004 8:53 AM

<p align=justify>"Joining the Maini Group at the age of 19, Willis D’monte stayed with the company for the next eight years. Starting as a Client Service Engineer, he climbed to the level of Assistant Manager, Marketing. During this tenure, he also added an MBA degree from INGOU to his kitty. Joining Serve & Volley in 2002 as a Business Development Manager, he bagged some of the most prestigious accounts in the industry including Britannia on a national basis and TVS across a number of states. D’monte was promoted to the post of Media Manager and, was recently conferred with the responsibility of the Country Head. Speaking to Shubha Kumble, at the agency’s Bangalore head office, D’monte shares his views on the growing outdoor industry, the need for constant innovations and more."

exchange4media Staff Aug 9, 2004 12:00 AM

“Virgin is a young, innovative and fun brand. We offer different kinds of services like our upper class massage. The tagline in the campaign for this conveyed the message “let’s get physical”. One-liners in Virgin’s print ads like “Our Crew Talks Back”, “Ours is longer” or “We do it thrice a week” have created a discrete imagery of the brand.”

exchange4media Staff Aug 9, 2004 12:00 AM