Date-wise News

Rediffusion DY&R has bagged the creative and strategy account worth Rs 10 crore of real estate major DLF Universal. The account moves from Enterprise Nexus.

exchange4media Staff Sep 16, 2004 11:29 AM

Haymarket Publishing of the UK formally entered the Indian market early this month in a 50:50 joint venture with Sorabjee Automotive Communications (SAC), publishers of Autocar India. The new entity will be called Haymarket SAC Publishing India Pvt. Ltd.

exchange4media Staff Sep 16, 2004 8:50 AM

In a move to boost broadband connectivity, the government is considering a slew of measures including a cut in both spectrum and licence fee for VSAT (very small aperture terminals) and DTH (direct-to-home) operators.

exchange4media Staff Sep 16, 2004 8:11 AM

Shots of a beautiful beach, a picturesque park, an upmarket store, and a happy home (to the accompaniment of a background score). Theme: Life's Good. That, in brief, is the storyline of LG Care's first television commercial in India.

exchange4media Staff Sep 16, 2004 8:10 AM

The court battle between GlaxoSmithKline Consumer HealthCare Ltd (GSK) and Heinz India Ltd over a TV advertisement of the latter’s health drink in West Bengal is set to take a new turn. Heinz, makers of health drink brand Complan, says that it will soon substantiate its claim that Complan has higher nutritional value than its competitors.

exchange4media Staff Sep 16, 2004 8:09 AM

Star News is evaluating the option of launching multiple channels — in other languages as well as in different geographies. The company is expected to take a decision in this regard shortly. This is a part of the channel’s strategy to grow market share as well as to enter to new markets.

exchange4media Staff Sep 16, 2004 8:08 AM

FM radio channel Radio Mirchi 98.3 has revised its advertising rate card. Advertisers will now be charged on a one-second rate pulse against the industry norm of 5-second pulse, with a minimum duration of 10 seconds.

exchange4media Staff Sep 16, 2004 8:07 AM

The Bombay High Court on Wednesday told the Board of Control for Cricket in India (BCCI) not to award the broadcast rights for cricket matches from October 2004 to September 2008 till the petition filed by ESPN-Star Sports is heard and disposed of.

exchange4media Staff Sep 16, 2004 8:07 AM

Now Sony Entertainment Television is on the verge of creating an Indian idol. Announcing its reality show on Wednesday, which is on the lines of talent hunts carried out in the US, UK and Indonesia, Tarun Katial, Executive VP, Programming and Response, SET, said: "If you think this is anything like Channel V's hunt, it's not."

exchange4media Staff Sep 16, 2004 8:06 AM

Telecom major Bharti Tele-Ventures on Wednesday unveiled a unified brand strategy for all telecom services. While brands like Touchtel will cease to exist, the company will offer its full suite of telecom services under the mega Airtel brand.

exchange4media Staff Sep 16, 2004 8:05 AM

Mike Khanna, the high-profile CEO of India's largest advertising agency J Walter Thompson, has finally called it a day. In the wake of this development, Colvyn Harris, President, Contract, a JWT sister agency, is stepping into Khanna's shoes.

exchange4media Staff Sep 16, 2004 8:04 AM

Despite the continuing spat over cricket telecast rights, Zee is consolidating its latest venture of launching a sports channel. The telly major has announced the appointment of Punit Goenka as the Business Head of Zee Sports.

exchange4media Staff Sep 16, 2004 8:03 AM

“The outdoor market in India is currently looking positive. There is an increase in bookings – more short-term than long-term, largely driven by media, entertainment, telecom and finance categories. There is more accountability for the rupee spent, and research and planning tools are gaining prominence. Out-of-Home is the fastest growing media segment in the country and has an average growth of 20 per cent annually.”

exchange4media Staff Sep 16, 2004 12:00 AM