48

Date-wise News

Dabur plans soaps foray — Stays open to buying brands

Dabur plans soaps foray — Stays open to buying brands?blur=25

Dabur India Ltd (DIL) is exploring the possibility of a foray into the Rs 4,000-crore soap market, probably under brand name Vatika. The company is expected to develop the product in-house, even though it is "open" to acquiring any soap brand that may be up for grabs and fits its requirements.

exchange4media Staff Sep 27, 2004 8:08 AM

Stretch Marketing: Challenge of standing out in the crowd

Stretch Marketing: Challenge of standing out in the crowd?blur=25

Indian auto majors are now stepping on the gas with renewed marketing plans to woo prospective SUV buyers across the country. And companies are trying out various marketing and advertising strategies to ensure that they are able to stand out in the crowd.

exchange4media Staff Sep 27, 2004 8:07 AM

Branded food market on a roll, says survey

Branded food market on a roll, says survey?blur=25

The branded food market is growing rapidly at 10-15 per cent annually with major companies making a beeline for regional overseas markets such as Bangladesh, Pakistan, Nepal etc, as per a Ficci survey on the Rs 3,350 billion food and beverages market.

exchange4media Staff Sep 27, 2004 8:07 AM

LG India taps call centre route to push microwave sales

LG India taps call centre route to push microwave sales?blur=25

Product innovations and promotional offers seem to be the buzzword for today’s marketers. As part of its latest marketing initiative, LG India has planned to tap the call centre route for its microwave category. LG cookery book and classes are other offers it has for the buyer.

exchange4media Staff Sep 27, 2004 8:04 AM

New Lux campaign reworks the storyline

New Lux campaign reworks the storyline?blur=25

Reworking the existing Lux campaign featuring an ordinary girl dreaming to become Aishwarya Rai, JWT has developed a new campaign in which an ordinary girl actually matches steps with the actress at a carnival. The campaign will hit media by mid October.

exchange4media Staff Sep 27, 2004 8:03 AM

Internet advertising gaining popularity in automobile sector

Internet advertising gaining popularity in automobile sector?blur=25

Internet is fast coming up as a preferred medium for automobile companies. While the high rate of interactivity, wider reach and low cost factor have encouraged companies to experiment, impressive response from campaigns have enthused the advertisers to raise the budget for cyber advertising. The medium is also gaining confidence of media planners.

exchange4media Staff Sep 27, 2004 8:02 AM

‘Selective advertising could be allowed on community radio’

‘Selective advertising could be allowed on community radio’?blur=25

Community radio stations in the country must be allowed to carry advertisements, according to players in the segment. They have made a plea to the government for the same. Community radio was opened up for educational institutions two years ago, but only as non-commercial ventures.

exchange4media Staff Sep 27, 2004 8:01 AM

MTV pulls off a coup with Yash Chopra’s music label

MTV pulls off a coup with Yash Chopra’s music label?blur=25

You may call it a perfect brand fit or a brand placement. India’s numero uno youth music channel MTV has struck a partnership with Yash Raj Music. Titled ‘MTV Celebrates Yash Raj’, the shows would be hosted by favourite Yash Chopra stars ranging from Amitabh Bachchan to Shahrukh Khan and Hema Malini to Preity Zinta.

exchange4media Staff Sep 27, 2004 8:00 AM

Zee plans to hunt for India’s next big entrepreneur with <i>Business Baazigar</i>

Zee plans to hunt for India’s next big entrepreneur with <i>Business Baazigar</i>?blur=25

Hunts seem to be the order of the day on Indian television. And, Zee Telefilms takes it one step forward - moving from the hunt for the best cine star to the next big entrepreneur. The channel has launched a new programming initiative, ‘Business Baazigar’. Going by the concept, this hunt is sure to stand apart from all others on the television these days.

exchange4media Staff Sep 27, 2004 7:59 AM

Kunjesh Parihar to join Gujarat Samachar as CEO

Kunjesh Parihar to join Gujarat Samachar as CEO?blur=25

After a stint with Escotoons, Kunjesh Parihar has decided to call it a day. Resigning from his responsibilities as COO and Business Head, Parihar is set to take over as the CEO of Gujarat Samachar from mid-October.

exchange4media Staff Sep 27, 2004 7:58 AM

Publications in North & West enjoy 14% revenue growth on Rakhi: AdEx study

Publications in North & West enjoy 14% revenue growth on Rakhi: AdEx study?blur=25

The festival of Rakhi has fuelled 14% additional growth in advertising revenue for North and West zone publications on August 30. Lottery was the top advertising category and Government of Punjab was the top advertiser.

exchange4media Staff Sep 27, 2004 7:56 AM

Divya Bhaskar claims to cover entire Gujarat, rolls out Rs 1.5-cr campaign

Divya Bhaskar claims to cover entire Gujarat, rolls out Rs 1.5-cr campaign?blur=25

Divya Bhaskar has been busy with array of activities that as per the group, are aimed at covering Gujarat in entirety. With recent developments in place, the group claims to have reached its goal. And now, the print major is rolling out a month-long campaign to create a buzz in the market. The group has invested Rs 1.5 crore in the latest communication initiative.

exchange4media Staff Sep 27, 2004 7:55 AM

ABC awards research duties for NRS to ACNielsen

ABC awards research duties for NRS to ACNielsen?blur=25

Amongst the key decisions that the Audit Bureau of Circulation (ABC) took in its annual general meeting, held last Friday, one was in the context of research agency that would take care of the responsibilities of National readership Survey (NRS). The decision comes in favour of ACNielsen and SRS Icon’s Dr Sridhar will be a consultant to NRS.

exchange4media Staff Sep 27, 2004 7:54 AM