Media Radio News
As head of WorldSpace’s marketing and consumer audio business in India, Sanjay Ramakrishnan is trying reposition the brand on the plank that it’s time for customers to evolve to satellite radio. So while FM is always going to be there, there is a whole new experience available through satellite radio. WorldSpace is also working on its content plan in order to strengthen its regional offerings for greater mass appeal, he says.
With the regulator all set to submit the FM radio recommendations, the government is pointing at practical problems in the revenue-sharing model. According to sources in the government, assessment of revenue and auditing will be quite tough. Trai, which got the additional responsibility for monitoring the broadcasting sector a few months ago, has already been alerted on this front.
In the introductory article of his column, “Radio Architecture”, Mohit Balani says short-term radio advertising is a dice roll. Such radio ads are written to bring the customer to immediate action. Sometimes they pay off wonderfully, but more
According to the latest Listenership Track – a study conducted by IMRB International, Radio Mirchi in Kolkata is far ahead of its competitors – across various age groups, occupation profiles and socio-economic classes. Mirchi enjoys 66% share
Radio Midday has managed to work its way around the requirement of conditional notice it served the Government of India last year. Consequently, the station is still on air until TRAI announces the revised radio license fee structure.
Humour is the new evening pick for 93.5 Red FM. The radio channel has brought in famed humorist Surendra Sharma for its latest initiative in humour route, ‘Sharmaji Se Poocho’. The one-hour programme is aired on weekday evening primetime slot.
Hello Mumbai – the breakfast programme on Radio Mirchi gives you a view on the city. The station claims it to be the perfect mix of music and information rolled into one that ensures a perfect day-start for over 2.5 listeners.
A study conducted by AC Nielsen ORG-MARG’s Indian Listenership Track (ILT) reveals that FM radio listenership in Mumbai and Delhi reached 34 per cent each from 8 and 19 per cent, respectively, in 2000. While the data highlights the potential of the industry, FM radio broadcasters, crippled by a licence fees regime, are on the verge of shutting shop.
After extensive promotion of the Mumbai morning slot and the immense response generated for the same, Radio Mirchi is extending the experiment to 'Hello Delhi' as well. The show falls under the 7-11 am time band and is aired from Monday to Saturday.
The private FM radio companies incurred a total loss of about Rs 200 crore in 2003-04, company representatives said in a representation to the government. Besides, the companies have also called upon the government for a faster implementation of the Amit Mitra committee recommendations.
Even before Fox could enter the India market through the direct-to-home (DTH) television platform, it’s here on satellite radio WorldSpace. Fox News, a wholly-owned subsidiary of Rupert Murdoch’s News Corporation, is available in the country as a 24-hour channel on WorldSpace.
As per the findings of ILT 2004, Radio City leads in Mumbai, while it is Radio Mirchi in New Delhi. The survey throws interesting results whether we look at the two cities individually or in tandem with each other.
Private FM radio licencees in the metros have started paying up their licence fee dues, for a period of four months, to the government. Last month, the Telecom Disputes Settlement Appellate Authority (TDSAT) had ordered private FM radio players to pay up their licence fees for four months (April 29 to August 29). So far, two, out of the 14 stations, have paid up.
Radio Mirchi is adding more spice to its morning band ‘Hello Mumbai’, hosted by popular RJ Harsh. Mirchi. The station is sparing no expense in publicising the show within the city of Mumbai, especially within the realm of outdoors
Bangalore’s AIR FM Rainbow is all set for a big leap. With its focus on interactivity and increased visibility and restructured strategy, the station is hoping to touch Rs 1-crore mark in the running financial year.
Nearly every station now offers specially designed packages which begin with ordinary commercials and extend to RJ mentions, shows named after brands, brand-related events, jingles, integration within radio shows, trivia, contests, etc.
AIR FM in Bangalore has recently launched a new FM channel, Amrutavarshini, dedicated wholly to classical music. Despite catering to a niche audience, initial response to the channel in terms of ad sales has been encouraging.
Mired in licensee fee issues and hamstrung by lack of adequate revenue and research, private FM radio is yearning to be heard. But the future of the segment looks bright. Sumantra Dutta, COO, Radio City, provides fresh insight on the medium in the latest Radio Channel update.
“We pride ourselves on being a people oriented station, not a star oriented one."
The Telecom Regulatory Authority of India (Trai) is in favour of news being allowed on FM stations. At this stage, news is not allowed to be aired on the FM radio stations.
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