Date-wise News

Idea and Hutch, the global system for mobile service providers, yesterday commercially rolled out enhanced data rate for global evolution (EDGE) services. EDGE enables three times faster data services compared with prevailing data technology.

exchange4media Staff Jul 29, 2004 8:25 AM

After it, it may now be the turn of the organised retail sector to do business on a 24 X 7 schedule. At a seminar on `Retail 2004: Unlimited Opportunities' organised by CII (Eastern Region) here on Wednesday, industry captains pleaded for industry status and an uninterrupted work schedule for the organised retail sector.

exchange4media Staff Jul 29, 2004 8:24 AM

General Mills India has moved its flagship brand of Pillsbury flour onto the health platform. It has re-launched Pillsbury Chakki Fresh Atta on the benefit of whole wheat atta being good for the family's heart and health, and has shifted from the proposition of softness to wellness.

exchange4media Staff Jul 29, 2004 8:23 AM

D'zine Garage has completed an exercise of strengthening its interactive delivery team to handle the new businesses acquired over the last few months. The group brings in seasoned professionals to senior management level and expands business territory with new outfits.

exchange4media Staff Jul 29, 2004 8:22 AM

Samsung Electronics has announced an association with the World Cyber Games (WCG), said to be the e-parallel of the Olympics. The electronics major will be the prime sponsor of the WCG Indian preliminaries. The final is scheduled in October in San Francisco.

exchange4media Staff Jul 29, 2004 8:21 AM

1pointsize, the two-year old creative hotshop from Chennai, has picked up three nominations at the 2004 New York Festivals for Design, Outdoor and Print Advertising. Competing with nearly 7,000 entries from 62 countries, 1pointsize, headed by photographer Sharad Haksar, bagged three finalist slots in two categories.

exchange4media Staff Jul 29, 2004 8:19 AM

Sahara Manoranjan has injected the campaign to promote the new 8.30-pm daily, ‘Saathiya’ with a dose of interactivity, entwined between different mediums to create a brand-fit between the product and promotions.

exchange4media Staff Jul 29, 2004 8:18 AM

Things are going quite in favour of Grey WorldWide. The agency has added on more business from Living Media (India Today group). Apart from this, it is also the frontrunner for the Department of Tourism (DoT) account, which is pegged at Rs 55 crore.

exchange4media Staff Jul 29, 2004 8:16 AM

Brazil won the Copa. That is no news. You may have read it the other day. That is no cock-up either. Brazilians are no Greeks, who have come from nowhere to win the Cup. Most of us who saw even the pre quarterfinal matches of the Euro Cup with great relish did not see Brazil win the Copa on our TV screens. We just read the news the next day. If that is not a cock-up, I’m willing to be taught all over again.

exchange4media Staff Jul 29, 2004 8:15 AM

Change seems to be the new mantra at Radio Mirchi. While a number of changes in different segments are already made, some more are in the pipeline. With new shows and new faces in the squad, Mirchi emphasises on revenue generation.

exchange4media Staff Jul 29, 2004 8:10 AM

Middle of last month exchange4media scooped the news that Madison had been selected to handle the media duties of the mega Airtel account. Come July end, the news is that Madison has quietly strengthened its team in Delhi with the induction of VN Satish from Carat, Sumeet Pahwa from Lowe, and Ranajit Ghosh of Mindshare.

exchange4media Staff Jul 29, 2004 8:09 AM

Sony is all set to make the mother of all investments on the promotion of its next big-ticket show, ‘Indian Idols’ with an ad budget of Rs 7 to 8 crore. The group has planned extensive promotions to be carried out over seven months.

exchange4media Staff Jul 29, 2004 8:08 AM

Rajiv Verma, who has over 24 years of experience with reputed companies like Hindustan Lever, Nestle and Whirlpool, will join Hindustan Times as CEO on October 1, 2004. Verma replaces Rajan Kohli who quit as Executive President of Hindustan Times in April this year.

exchange4media Staff Jul 29, 2004 8:07 AM