Date-wise News

Air Deccan’s new interactive pricing mechanism, which allows passengers to travel at as low as Rs 500 and as high as Rs 7,500 (still 30 per cent cheaper than the conventional trunk route players), is no “gimmick”, says Air Deccan managing director Capt GR Gopinath.

exchange4media Staff Aug 26, 2004 7:59 AM

According to Gartner, cellular data services will account for 20.5 per cent of total cellular service revenues in 2008, equivalent to Rs 147.6 billion. Overall, India’s mobile services market will grow by a compound annual rate of 28.3 per cent during the next five years to touch Rs 718 billion in 2008.

exchange4media Staff Aug 26, 2004 7:58 AM

Standard Chartered Bank (StanChart) isn’t in a mood to stop at `Manhattan’, its recently-launched global credit card. After launching the card, the bank has made its next step clear: it is on the prowl for acquiring the card businesses of other issuers.

exchange4media Staff Aug 26, 2004 7:56 AM

Marico recognises the youth as an important influencer in coming years. The company has been re-positioning its brands and launching new products in this direction.

exchange4media Staff Aug 26, 2004 7:55 AM

The long-awaited Ford Fusion is expected to hit the Indian roads in the next 15 weeks. Positioned as an ‘Urban Activity Vehicle’, the company claims that Fusion has a road presence of an SUV (sport utility vehicle).

exchange4media Staff Aug 26, 2004 7:54 AM

In a consultation paper on community radio, Trai has stressed the need for a simplified licensing process to energise the sector. The paper, points out that 20 months after the community radio policy was announced, there’s just one licensee in the country. Complex licensing procedure is understood to be a hurdle for several potential players.

exchange4media Staff Aug 26, 2004 7:54 AM

Buoyed by the successful Hindi versions of a few overseas soap operas and popular shows, SET, has decided to cash in on the huge response to these programmes. The company has now lined up a few overseas popular shows to be telecast during prime time — between 8 pm and 11 pm, effective from November.

exchange4media Staff Aug 26, 2004 7:52 AM

Planning to have a wider presence, Lokmat has introduced Kolhapur edition – making the Marathi wing 13-edition strong and 18 in total. Publication officials inform that with the new edition, the paper has covered the Maharashtra market well and is now looking forward to launch more Hindi and English editions.

exchange4media Staff Aug 26, 2004 7:51 AM

Red Tape, the premium footwear brand from Mirza Tanners, has shifted its advertising account from Publicis India to Percept H in Mumbai. Subsequently, its media buying account has also moved to Carat India.

exchange4media Staff Aug 26, 2004 7:50 AM

Speculations of Praveen Tripathi quitting Media Edge CIA have proven true. Tripathi has decided to move on in life due to personal reasons. Stepping into his shoes as Managing Director of the company would be Shubha George. She takes over as the MD, India on September 1, 2004.

exchange4media Staff Aug 26, 2004 7:49 AM

With STAR Gold registered a sustained increase in Hindi movies segment on the Indian television. Substantial credit for this can be given to the channel’s strategy of introducing special slot for dubbed Hollywood movies. Perceiving potential in the strategy, Max adopted the similar step and introduced a new slot, called ‘Promise Hollywood Hungama’. And, TAM ratings suggest that the bet is paying off for the channel.

exchange4media Staff Aug 26, 2004 7:46 AM