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“We need new formats for the listeners in terms of news, sports, talk, genres of music etc. Right now we’re just focusing on general entertainment.”
“I guess that all the private radio FM stations in Delhi have had a decent run so far on the revenue side. The retail sector has been relatively slower in their adoption of the medium, but we expected that.”
"The private FM stations stick to the tried and tested, and end up sounding alike."
"Broadcasting will mature only if we all think about empathizing with the audience."
"All radio commercials sound the same. They have to be more creative. They can be done in something that sounds like a mother’s voice, a kid’s voice or a romantic tone; various things can be done. We should include the aspect of drama in radio. Only then will commercials be effective."
"I find a huge gap between what the radio research report says and the ground realities experienced by us. So I would take these research reports with much more than a pinch of salt. Frankly, I haven’t yet started believing in radio research studies."
“There is no other country in the world where radio license costs anything what it costs here. Be it on an absolute basis or on a per person basis or on a percentage of revenue.”
“We are expecting a listenership of more than 100 minutes in Kolkata.”
“All I say is that you need to play Radio for the long term. This isn't Radio. As you know in the current regime, Radio stations here have to pay huge license fees. From an outsider’s point of view, they don’t have much relationship with potential income. Certainly not in the short term with the kind of Radio market size we have got here. So something has to give. Either these radio stations go out business or just continue to loose huge amount of money or the regulations that surround them change.”
"The battle for listenership shares is increasing by the day. It’s becoming more of a struggle for existence for a struggle for existence. However, Mirchi has been fortunate to some extent – as it had a lead in terms of Mumbai launch – the most important market for FM players."
"Radio, being a free mass media, should be allowed to carry News. Without it, a station is denied its true role as an active community participant."
Having binged on resource-sharing between All India Radio (AIR) and private FM players in the first phase of privatisation, the government is taking a second look at the concept for the next round of private FM. In fact, the government is examining a strat
Radio has enormous potential and provides an exciting opportunity for innovation. It is yet to become a serious part of any media planner’s budget. That may be the reason why RMG David is planning to launch specialized radio division ‘rmg radio
Matchmaking used to be the domain of newspapers and websites. That is, till the time Sony TV decided otherwise brought it on the small screen in form of Kahin Na Kahin Koi Hae. It is the turn of radio now. 'Matchmaker', a 30-minute show on Radio City, aire
Bound by the programming code of AIR, the campus radio has arrived in India. Government has announced its intent to allow universities and institutes to operate their own local radio stations, which can cover 4-5 kilometers of area. But will it bring smile
Close on the heels of radio research conducted by IMRB, media planners have another radio research to pour into. And this one paints a different picture. Radio study conducted by NFO MBL recently, between Nov 26 and Dec 02, suggests that three operators -
Recently released IMRB's Radio listenership estimation study - Radio Radar 2002 - suggests that Government owned Radio stations have not lost their grip on Mumbai listeners. While private station Radio Mirchi is ahead of competition, Vivid Bharati, AIR FM
"TV does not provide you city specific reach- so it has far higher wastage than radio."
"We cannot hold on to such high listenership figures for long. We'll be happy with a 35% share of listenership."
"Radio Stations can't have different day-parts for different audiences"
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